Johan Sahlin

Johan Sahlin grew up surrounded by music, inspired by his father’s love of the guitar and the Rolling Stones. One of his fondest memories is attending a Rolling Stones concert with his dad, an experience that cemented his lifelong passion for music. Johan channels that same spirit of creativity and connection as Chief Marketing Officer for Strandberg Guitars, a company known for its innovative instruments that “challenge the norms” of guitar design. In his role, Johan oversees marketing and artist relations, helping to shape the global presence of the brand while supporting the unique community of musicians known as the Strandberg Family. He speaks with pride about the artists’ dedication to the company, describing them as both ambassadors and true believers in Strandberg’s vision. With a professional background in strategic communication, brand development, and leadership, Johan combines his love of music with bold, forward-thinking strategies that drive growth and inspire creativity.