Uwe Kruger grew up singing old German folks songs with family in Switzerland. Picking up the guitar at eight years old, he later played with his brother, Jens, on street corners. His love...

Bo Engberg was asked by a guitarist friend if he would please build a better amplifier. That one request from a friend change the direction of his career because Bo soon discovered he rea...

Martin Elneff is owner of i.K. Gottfried, a music store specializing in sales, production and repair of woodwind instruments since 1796. As a teenager Martin started in retail at Marno Sø...

Niclas Luthman has a long history in the music industry. Beginning in 1989 at a NAMM show, Niclas started his distribution company by "accidentally" taking on the M-Audio line for Scandin...

Ahmet Ediz grew up in Turkey and began playing the violin at an early age.  He became a professional concert musician and traveled with several orchestras.  Along the way he noticed a nee...

Benny Englund was a rock and roll singer as a teen when he fell in love with the music industry!  He toured with groups as a roadie and sound engineer.  He also worked for a time for a fe...

Lars Wern is the Vice President of Em Nordic AB in Stockholm, Sweden, working alongside the company’s founder, Benny Englund.  In fact, during the 2013 NAMM Show in Anaheim, Lars and Benn...

Jens Kruger is one of the world’s most technically accomplished 5-string banjo players who have worked with the Deering Banjo Company to create a more sophisticated instrument; one that c...

Michael Heuser recounted his early meetings with Mr. Ikutaro Kakehashi, the founder of Roland Corporation during his NAMM interview. The two men worked on product ideas as well as the goa...

Werner Hotan has a background as a radio technician and worked in a music retail store in Switzerland before he began working for Mr. Sacher. Werner learned about drum making and many oth...

Yngwie Malmsteen is a ferociously talented guitar player, composer, and producer from Sweden. He first gained notoriety in the mid 1980’s when he exploded onto the music scene blending hi...