Oral History Information
Lisa MacDonald is the Director of Vertical Marketing for Yamaha, focused on serving the needs of key customer groups, especially music educators and houses of worship. She played violin in grade school and piano throughout high school. As her career developed, Lisa specialized in enthusiast marketing, targeting passion-based communities as varied as show dogs, green living and music making. She was hired by Yamaha in 2015 as Director of Marketing for Band & Orchestra and was later asked to focus on the its vertical markets. Lisa is also the Chair of the Women of NAMM (WoN) Council and played a key role in the WoN leadership summit in October 2022. WoN is dedicated to increasing female representation in the music industry by connecting, supporting and growing female leadership.