Tolga Özoğlu

Tolga Özoğlu is a music industry marketing executive and former professional drummer with more than 20 years of leadership experience at Zuhal Müzik, Turkey’s leading MI retailer, which has served the industry for nearly 50 years with more than 10 stores nationwide. He holds a degree in Business Administration from Anadolu University and an MBA from Istanbul University. Tolga began his career on the sales floor in the drums and percussion department, developing a deep, ground-level understanding of the musical instruments business. He later joined Roland Turkey as a V-Drums Product Specialist before returning to Zuhal headquarters as Brand Manager. He currently serves as Category Manager & Artist Relations, overseeing purchasing, innovative marketing strategies, artist endorsement programs, corporate partnerships, and large-scale brand activations. Working directly with more than 20 international brands, Tolga has pioneered several industry firsts in Turkey, including the country’s first musical instrument insurance program, comprehensive artist relations initiatives, and experiential marketing strategies. He also developed multidisciplinary festival and event concepts such as FAZ.1, bringing together music, visual arts, talks, and electronic performances with more than 200 artists and thousands of attendees. Focused on expanding the MI ecosystem and strengthening the broader creative industry, Tolga is dedicated to building innovative partnerships that connect wider audiences with the power of music while fostering lasting relationships between brands, artists, and communities.