Umur Sungurlu

Umur Sungurlu graduated from Koç University with a degree in Business Administration in 2014. During his studies, he completed a semester of marketing coursework at UCLA, spending four months in Los Angeles — a city that continues to inspire his creative perspective. Born into a family deeply rooted in music, Umur explored multiple instruments from an early age, with piano as his primary instrument. He studied at the Royal Academy of Fine Arts through his fourth year before shifting his focus toward theater and acting, performing in various musical and stage productions. Since 2016, after working across several departments within the family-founded brand Zuhal Müzik, Umur has served as Marketing Director. Known for his strong design vision and innovative retail concepts, he has earned international recognition for the immersive store environments he has developed. In 2024, he received the “Best Store Design” honor at the NAMM Top 100 Dealer Awards. In 2026, through a Fender Turkey capsule collection, he was recognized with the “Best Marketing and Sales Promotion” award at the NAMM Retail Awards, highlighting his creative strategy and experience-driven marketing approach. Through his leadership, Umur continues to blend artistic sensibility with strategic retail innovation, strengthening Zuhal Müzik’s position within the global MI community.