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How are successful music lesson operators running their programs in a post-pandemic world? What’s new, trending and flat-out innovative? And what do they expect to see with lessons in the year ahead? Find out at this fast-moving idea fest with top lessons experts, including Lauren Haas Amanfoh of Royalton Music Center, Laura Paone of Hi-Line Music and Melissa Loggins of Music Authority. Moderated by Pete Gamber, this panel from 2022 Believe in Music weighed in on everything from hybrid lessons and group programs to effective lesson marketing ideas. Walk away with insights and idea

In this NAMM U Online video session, author and columnist Bob Popyk looks at selling pianos online, exploring everything from bringing keyboard buyers into your store through social media to marketing pianos through your website. He's joined by website specialist Tom Folenta and Tim Paul of Piano Trends Music & Band.

In this NAMM U Online video session, author and columnist Bob Popyk looks at selling pianos online, exploring everything from bringing keyboard buyers into your store through social media to marketing pianos through your website. He's joined by website specialist Tom Folenta and Tim Paul of Piano Trends Music & Band.

Are you looking for a fun, creative way to connect with your current customers and reach new ones? Look no further than TikTok, the video social networking platform with more than 1 billion global users. In this session from 2022 Believe in Music, Melissa Loggins, owner of Music Authority, and her team will show you how to use TikTok to spotlight products, show off teachers in your music lesson program and innovatively connect to your customers.

Are you looking to increase your music lesson sign-ups, both locally and globally? Look no further than Facebook ads. Ayana Webb of The Musical Webb has grown her online piano program to more than 9,000 total online students by leveraging Facebook ads. During this session from 2022 Believe in Music, she covered best practices for setting up your ad, choosing the best audiences and crafting the right messaging for those audiences. Webb also looked at how to set up a successful request form and properly follow up with those leads in a way that optimizes results.

Are you looking to increase your music lesson sign-ups, both locally and globally? Look no further than Facebook ads. Ayana Webb of The Musical Webb has grown her online piano program to more than 9,000 total online students by leveraging Facebook ads. During this session from 2022 Believe in Music, she covered best practices for setting up your ad, choosing the best audiences and crafting the right messaging for those audiences. Webb also looked at how to set up a successful request form and properly follow up with those leads in a way that optimizes results.

Social media and online marketing are changing faster than ever. So, what should you prioritize to succeed? In this session from 2022 Believe in Music, marketing expert Tracy Hoeft of Amplify 11 answers that question. He’ll keep you up to date to maximize the potential of your online marketing. With a focus on social media, digital ads and content creation, this presentation will give you insights that you can use and benefit from in the coming year. (Hoeft also hosted a live Q&A during the session.) For more music marketing from Tracy, please visit https://amplify11.com/blog

How can you drive more piano buyers into your store? In this NAMM U Online video session, author and columnist Bob Popyk explores that question and looks at successful promotional ideas with Sandy Boyce and Frank Harvey of Piano Distributors, Bob Carbone of Piano & Organ Center and website specialist Tom Folenta. Find out what’s working right now — and what ideas from the past are still working today.

How do the largest and most successful music companies get top rankings on Google? What does it mean to you and your business? On November 30, search engine optimization expert Bill Sebald of Greenlane presented this special NAMM U webinar to answer those questions. Gain insider knowledge of what it takes to succeed with your SEO strategy, whether you're a retailer or a brand. Sebald also opened up the floor for an extended Q&A with attendees. Don’t miss this opportunity to level up your Google game!

I love Bear. Not a “bear,” as in the big, scary animal, but my friend’s little dog Bear. He’s cute, cuddly and super smart. Maybe that’s why I like Subaru car commercials so much—almost anything to do with dogs makes me smile. Interestingly, I’ve found myself feeling positive about Subaru, even though I’ve never owned one of its vehicles. It’s almost as though my good feelings about dogs had become good feelings about the company. This is a great example of values-based marketing (VBM) and why I believe it could be the perfect strategy to take your sales to the next level. What Is

I love Bear. Not a “bear,” as in the big, scary animal, but my friend’s little dog Bear. He’s cute, cuddly and super smart. Maybe that’s why I like Subaru car commercials so much—almost anything to do with dogs makes me smile. Interestingly, I’ve found myself feeling positive about Subaru, even though I’ve never owned one of its vehicles. It’s almost as though my good feelings about dogs had become good feelings about the company. This is a great example of values-based marketing (VBM) and why I believe it could be the perfect strategy to take your sales to the next level. What Is

I love Bear. Not a “bear,” as in the big, scary animal, but my friend’s little dog Bear. He’s cute, cuddly and super smart. Maybe that’s why I like Subaru car commercials so much—almost anything to do with dogs makes me smile. Interestingly, I’ve found myself feeling positive about Subaru, even though I’ve never owned one of its vehicles. It’s almost as though my good feelings about dogs had become good feelings about the company. This is a great example of values-based marketing (VBM) and why I believe it could be the perfect strategy to take your sales to the next level. What Is