Presented By Peter Malick
Disappointed by poor returns from your email marketing? Find out how to harness cutting-edge techniques to grow your list, acquire new customers and re-engage existing customers. In this session, Inbound Audio Video CEO and MI industry marketing expert Peter Malick uncovers the six things that will transform your email list into a growth engine for your business.
Looking for effective ideas to drive store traffic and sales in a digital world? Then don’t miss this fast-moving roundup of proven promotions and events from an independent music retail leader, Whitney Brown Grisaffi of Ted Brown Music. She covers simple, powerful and not-so-obvious ideas for getting people into your store, introducing them to your brand and making them long-term customers.
YouTube, Skype and smartphones have changed the way people learn music. Is your lesson program keeping up? In this session, Billy Cuthrell of Progressive Music Center, a successful lessons business with 1,100-plus students weekly, shows how he’s expanded, modernized and updated his lessons using simple technologies.
Presented By Dan Abel
Video is an invaluable tool for building your customer base and improving your online visibility, but are you doing everything you can to ensure that your videos are making an impact? In this session, Dan Abel, director of marketing for Reverb.com, explores five powerful tips to help you grow your video audience.
Why do some companies consistently outperform everyone else—and stay at the forefront as the competition struggles to keep up? At The 2017 NAMM Show, marketing legend Guy Kawasaki revealed the answer in "The Art of Innovation," a NAMM U Breakfast Session. Kawasaki offered practical, surprising and even counterintuitive ideas to trigger innovation in your own music business.
Is your website getting stale? Are you looking for new ideas for website content that impact your bottom line? In this session, Will Mason and Nicole Patton of Mason Music explore how to craft compelling content that will drive new and returning traffic to your site and store. Get ideas that will help you build awareness, familiarity and likability with your retail business—and, ultimately, generate more sales.
Lesson programs need constant fine-tuning to stay relevant and successful. During the past 23 years, The Music Room has regularly refined its program to keep up to date with customer trends while also protecting its bottom line. Here, company owner Carol Cook shares her biggest takeaways and hard-earned wisdom from more than two decades of working and reworking her program.
Discover how some of the best-looking and most successful music stores in Nashville merchandise and design their showrooms—and what you can take away from their examples. Tim Spicer of Spicer’s Music moderated this panel discussion at 2017 Summer NAMM with the best of the best in Music City. They shared their most innovative and effective store design concepts and discussed how they made these ideas a reality.
Video storytelling establishes credibility and tells your story like no static picture or text can. How can you take advantage of this powerful tool at your music retail business? In this NAMM U session, Grant Billings of Steinway Piano Gallery Naples, John Fowler of Shoreline Music and Will Mason of Mason Music reveal their top promotional videos and best practices.
At The 2017 NAMM Show, Kevin Cranley of Willis Music hosted a who’s who panel of music retailers, who weighed in on the biggest issues affecting business today. Panelists included Sammy Ash of Sam Ash Music, Cindy Cook of The Candyman Strings & Things, Pat Averwater of Amro Music, Whitney Brown Grisaffi of Ted Brown Music and George Quinlan Jr. of Quinlan & Fabish.

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