NAMM U - All

Everyone seems to be getting an angle on the NFT phenomenon, figuring out how it fits into their creative output. Beyond the creative and marketing issues, what are the legal issues that come to bear when the intellectual property resides in another dimension? In this TEC Tracks session at The 2022 NAMM Show, music industry thought leaders Daniel Lifschitz and Mike Gormley discussed how this new technology can help artists and businesses find new ways to monetize their creativity. The session was moderated by Susan Short of Family Beautiful magazine and presented by Dan Warren of

Instagram expert Jenn Herman did a deep dive into the five strategies that matter most for Instagram marketing at The 2022 NAMM Show. She reviewed how to utilize common tactics like Reels and hashtags, as well as other methods to grow your music brand on Instagram and drive more website traffic. With the constant updates happening on Instagram, this session will ensure you maximize your Instagram strategy this year. 

Video has become a critical success factor in marketing. In this session from The 2022 NAMM Show, Tracy Hoeft of Amplify 11 reveals what’s working in video marketing right now. Get a specific framework for making thumb-stopping videos, including tips and tricks specific to TikTok, YouTube and Instagram. Great videos can propel your social media and general marketing efforts. Watch this powerful double session to level up your video game.

Looking for the latest strategies to drum up sales with Facebook and Instagram ads? In this session from The 2022 NAMM Show, Ayana Webb, owner of The Musical Webb, discussed the most effective campaigns that help businesses tap into the highest-quality audiences, such as catalog, conversion, lead generation and store traffic campaigns. She also covered how to use tools like targeting audiences and retargeting ads to help boost sales from new and current customers. Finally, she revealed how to set up dynamic ads to direct traffic to products displayed in your store within the Faceb

In this NAMM U Online video session, author and columnist Bob Popyk explores how to turn online piano shoppers into buyers. He’s joined by website specialist Tom Folenta and Tim Paul of Piano Trends Music & Band. Together, they look at new online marketing strategies, tactics and tips for piano retailers.

In this post-COVID age of disruption, leaders face more challenges than ever before. And in this NAMM U Breakfast Session, branding and relationship expert Scott Stratten returned to The NAMM Show to tackle head-on what leadership looks like in this new world. Discover how to manage and thrive in this era with insights you won’t hear anywhere else—from one of the biggest rock stars in thought leadership. Stratten showed how to create stronger team bonds, acknowledge what we’ve been through, determine where we go next and build an environment where a multigenerational workforce thr

In this post-COVID age of disruption, leaders face more challenges than ever before. And in this NAMM U Breakfast Session, branding and relationship expert Scott Stratten returned to The NAMM Show to tackle head-on what leadership looks like in this new world. Discover how to manage and thrive in this era with insights you won’t hear anywhere else—from one of the biggest rock stars in thought leadership. Stratten showed how to create stronger team bonds, acknowledge what we’ve been through, determine where we go next and build an environment where a multigenerational workforce thr

The 2022 NAMM Show got off to a rousing start with “Breakfast of Champions,” hosted by NAMM President and CEO Joe Lamond. At the session, Lamond sat down with a group of thought leaders — both human and non-human — to explore the industry’s crossroads of transformation and tradition, and what this convergence looks like in a post-pandemic world. Lamond kicked off the session looking at what changed and what didn’t in the last two years. Check out the segments: Alexander Pietschmann, Adam HallKimberly Deverell, San Diego Music Studio, and Lana Negrete, Santa Monica Music CenterRay

The 2022 NAMM Show kicked off with “Breakfast of Champions,” hosted by NAMM President and CEO Joe Lamond. During the session, Lamond sat down with Alexander Pietschmann, CEO of Germany-based entertainment technology company Adam Hall. Pietschmann weighed in on everything from sustainability to corporate responsibility to trends in live events.

At “Breakfast of Champions” during The 2022 NAMM Show, Joe Lamond, president and CEO of NAMM, looked at the role of the community music business with two independent retailers: Kimberly Deverell of San Diego Music Studio and Lana Negrete of Santa Monica Music Center. They discussed how how community music retailers play a vital role in the industry’s ecosystem and shared examples from their own businesses, including their music-advocacy work.

Ray Williams’ business, XCHANGE, offers a way to sell product that’s immune to supply-chain disruptions and inventory shortages. The platform lets retailers market and sell music software without carrying any inventory. And at “Breakfast of Champions” during The 2022 NAMM Show, he shared his story with NAMM President and CEO Joe Lamond, along with insights on music software, technology and different business models.

Artificial intelligence is impacting the way we make and write music. During “Breakfast of Champions” at The 2022 NAMM Show, NAMM President and CEO Joe Lamond explored this trend and where it’s going with none other than two AI beings: Sophia and Desdemona, courtesy of Hanson Robotics. They shared their thoughts on AI and music making, along with the future of collaboration.