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On January 25, NAMM hosted “Best in Show” for Believe in Music Week. This virtual NAMM U session featured a roundup of the biggest products and technologies featured at Believe in Music, as chosen by a panel of gear experts. The panel was moderated by Frank Alkyer of Music Inc. and UpBeat Daily magazines and included: Sammy Ash, Sam Ash Music Ed Spence, Chuck Levin’s Washington Music Center Cory Froke, 4Wall Leslie Stirm, Instrumental Music Center Shane Kinney, Drum Center of Portsmouth Chris Tso, Full Compass And here are the winning picks … BEST ADD-ONS & ACCESSORIES Ernie B

Do you want to increase your software sales using the XCHANGE platform? Then discover best practices directly from XCHANGE President Ray Williams. In this video, he shares power tips for boosting your software business via XCHANGE, covering everything from optimizing your website and working with vendors to training your team. Williams also touches upon existing resources that music retailers can harness to grow their businesses.

Do you want to increase your software sales using the XCHANGE platform? Then discover best practices directly from XCHANGE President Ray Williams. In this video, he shares power tips for boosting your software business via XCHANGE, covering everything from optimizing your website and working with vendors to training your team. Williams also touches upon existing resources that music retailers can harness to grow their businesses.

As a result of the coronavirus pandemic, I believe our relationship with germs is forever changed. And it’s changing the way we, as a society, do life, including how we pay for goods and services. Experts are saying COVID-19 can latch onto currency the same way it can survive on other surfaces. Considering credit cards already carry many types of bacteria, and the devices we use to swipe and pin are touched continuously throughout the course of the day, contactless and digital payment methods are an important option to consider. Contactless payments let customers tap a card or c

In this NAMM U Online session, Fernando Jones shares his best practices for transitioning from in-person to online music lessons. Jones is the founder of Blues Kids of America and Blues Camp, the Blues Ensemble director at Columbia College Chicago and an international recording artist. Here, he covers tips for getting started with virtual lessons, approaches for preparing the student (and parents), tech tools and more. As a bonus, Jones also offers useful examples for welcoming and introducing yourself to students. Check out the session now!

Find out how to make the most of Facebook and Instagram advertising to grow your customers and fan base. Ayana Webb has harnessed these tools successfully to build a web-based lesson business with more than 3,000 online paid students. In this session from The 2020 NAMM Show, she unpacked how to narrow down to the best targeted audiences, create ads that grab attention and build a quality fan base that has the potential to become paying customers. Webb also reviewed Facebook’s Ad Manager platform and how to set up ads that let you collect subscribers for your email list. Take your

At The 2020 NAMM Show, Gayle Beacock of Beacock Music hosted a panel of school music retail experts to talk shop about rentals. Beacock asked each to reveal how they achieved rental growth and improved their business year to year. Here are highlights. (Watch the video for their full comments.) How do you and your team plan for additional growth in the coming year? Mark Goff of Paige’s Music acknowledged that he always wants more growth for his company. Goff shared a speaker’s advice that stuck with him: “Your business does what your business is designed to do.” Although Goff admit

What does it take to have a successful career in the music industry? Find out firsthand with this session from The NAMM Show, hosted by NAMM President and CEO Joe Lamond. In a series of up-close interviews, Lamond spoke with a lineup of music industry professionals, including artist J. Dash; Randy Shayler, owner and CEO of Zeswitz Music; Mary Keenan, director, Fender PLAY and Heather Farr Edwards, PR and communications manager of Reverb. They discussed their career trajectories and shared practical insights for long-term success. This event was dedicated to SUNY Potsdam alumnus an

In the new age of online teaching, and in particular online music lessons, taking care of our physical and mental health is vital. As music educators, it’s easy to give too much of ourselves to students, especially now that we’re simultaneously learning and teaching innovative technology. Physical and emotional tolls add up fast, especially when coupled with the emotional support we often end up providing to students. To sustain our practice, we need to be aware of the cost that online teaching can take on our health and be proactive about our own self-care. Here are tips that hav

Are you looking to boost your sales on Reverb? In this special online session, Sebastian Fabal, the company’s senior director of operations and outreach, reveals power tips for bolstering your Reverb business. He offers advice for improving your listings, diversifying your inventory and audience, and creating operational efficiencies on the online buying and selling platform. Discover how to grow your Reverb business today.

Are you looking to boost your sales on Reverb? In this special online session, Sebastian Fabal, the company’s senior director of operations and outreach, reveals power tips for bolstering your Reverb business. He offers advice for improving your listings, diversifying your inventory and audience, and creating operational efficiencies on the online buying and selling platform. Discover how to grow your Reverb business today.

Day 3 of the NAMM U Virtual Summit ended with a virtual hang featuring Dave Pensado and Herb Trawick, hosts of the hit recording web show "Pensado's Place." Check out this lively discussion with these music- and recording-industry legends on the art and craft of recording and music-making. View All Sessions