The 2019 NAMM Show began with “Breakfast of Champions,” hosted by NAMM President and CEO Joe Lamond. The session featured a series of one-on-one interviews with industry thought leaders who explored the role of originality in driving the music products business forward. Lamond kicked off the session by commenting on how original thinkers don’t let external conditions effect their ability to create, invent and innovate.
In late 2018, James “JC” Curleigh took the reins as the head of Gibson after holding leadership positions with Levi Strauss & Co., Salomon and Keen. During “Breakfast of Champions” at The 2019 NAMM Show, Curleigh discussed the importance of originality in branding and thinking like a startup with NAMM President and CEO Joe Lamond.
Jun-ichi Miki has enjoyed a long and vibrant career at Roland, starting in engineering in 1977 and becoming president of the company in 2013. NAMM President and CEO Joe Lamond interviewed Miki during “Breakfast of Champions” at The 2019 NAMM Show. There, he shared his insights on creating innovative products, market development and how a love of learning has driven his career.
Smart Women in Music (SWIM) launched last year as the brainchild of three music industry leaders: Robin Walenta of West Music (and NAMM chair), Crystal Morris of Gator Cases and Dede Heid of Heid Music. During “Breakfast of Champions” at The 2019 NAMM Show, NAMM President and CEO Joe Lamond spoke with them about the organization’s mission and vision.
During his career at Yamaha, Chris Gero has overseen the growth of the company’s artist relations and founded Yamaha Entertainment Group of America. At “Breakfast of Champions,” he spoke with NAMM President and CEO Joe Lamond about the importance of artist relations and how it’s evolved. He was also joined onstage by Yamaha artist and bass legend Nathan East.
Heart co-founder and guitar legend Nancy Wilson received NAMM’s 2019 Music for Life Award during “Breakfast of Champions.” There, NAMM President and CEO Joe Lamond interviewed her about her artistry, the importance of branching out as a musician and how she keeps the creative fire burning.
Adult students can be an untapped customer base for your music lesson program, but they require a much different approach than other students. Here, Jonathan Shue, education director of Dusty Strings Music Store & School, shares expert tips, best practices and ideas for helping potential adult students warm up to the idea of taking music lessons.
Wentworth Music has expanded its lesson program from 90 to nearly 1,000 students—and in a mid-size city of less than 200,000 people. Here, NAMM Top 100 finalist Noel Wentworth from Wentworth Music shares the eight strategies that made this possible. He dives into proven ideas for student retention, team development, teacher interviews, lesson do’s and don’ts, and more.
Is your music business simply “doing social media,” or are you using social media to achieve your objectives and increase your business? In this session, online and social marketing authority Ben Blakesley walks you through the four steps required of any social media marketing program. Don't waste time and opportunity on ineffective tactics. Discover how to provide real value for your business.
Keeping good teachers in your music lesson program can be as important as keeping your students and customers. When Melissa Loggins of Music Authority lost a handful of instructors recently, she had to adjust how she worked with her teachers. Find out how she improved her teacher retention in just 5 minutes a day, and how you can, too.