Presented By Jonathan Shue
Group classes are an affordable way to increase enrollment in your private lesson program, add value to your business and foster a community of loyal customers. In this session, Jonathan Shue, education director of Dusty Strings Music Store & School, shares his strategies for steadily growing enrollment in group classes and nurturing a community of eager students, teachers and customers.
Presented By Jenn Herman
Instagram provides a powerful way to connect with your customers and drive real business results. Here, the world’s leading Instagram blogger, Jenn Herman, offers the best tips and tactics to turn your Instagram account into a lead-generating tool. Get actionable ideas to update your Instagram profile for maximum results, take advantage of business profile tools to drive conversions and use calls-to-action effectively.
Presented By Mike Guillot
Music retail may be about face-to-face communication with our customers, but we can’t overlook the importance of email. So, how do we stand out from the clutter of email marketing and make the most of our communications? Mike Guillot of Mississippi Music offers 10 quick-and-easy tips for creating effective emails that get opened, read and responded to for measurable results.
More than any time in the past 100 years, consumers have made a dramatic shift in the way they reach purchasing decisions. Has your business adapted? Are you prepared for the ever-evolving digital consumer—and today’s noisy business environment? In a special NAMM U Breakfast Session at The 2018 NAMM Show, online marketing guru Marcus Sheridan revealed how buyers have changed, how you can evolve with this shift and powerful examples from forward-thinking companies.
In this NAMM U session, Mark Maxwell of Maxwell's House of Music shares his vision for creating a memorable store design for little cost. Find out how he designed and merchandised his store for maximum "wow" factor and personality—and what it means to your own business. “If you create a place where people want to come to, you’ll be successful,” Maxwell says.
The 2018 NAMM Show kicked off with “Breakfast of Champions,” featuring a series of up-close interviews with industry thought leaders. This NAMM U Breakfast Session covered the importance of taking risks and began with its host, NAMM President and CEO Joe Lamond, discussing the critical role of risk-taking in advancing the music products industry.
Lee Anderton’s retail business, Andertons Music, skyrocketed after he began an aggressive video marketing strategy in 2010, driven by YouTube. Anderton shared his growth story and discussed the importance of branding with NAMM President and CEO Joe Lamond during “Breakfast of Champions” at The 2018 NAMM Show.
QSC’s growth story includes a series of calculated risks at critical inflection points for the company—the transition from guitar amps to power amps and moving into build-to-order manufacturing. During “Breakfast of Champions” at The 2018 NAMM Show, company co-founders Pat Quilter and John Andrews discussed this and more with NAMM President and CEO Joe Lamond.
Jam Industries has grown tremendously during the past decade, acquiring and forming partnerships with such major distributors as KMC Music, Davitt & Hanser, U.S. Music Corp. and American Music & Sound. During “Breakfast of Champions” at The 2018 NAMM Show, Jam President and CEO Marty Szpiro discussed lessons learned during this growth period with NAMM President and CEO Joe Lamond.
2018 marks the 20th anniversary of the Alliance of Independent Music Merchants (AIMM). At “Breakfast of Champions” during The 2018 NAMM Show, NAMM President and CEO Joe Lamond sat down with AIMM founders Skip Maggiora, George Hines and Bob Bankston to discuss this landmark anniversary for the industry marketing and sharing group—and to find out its secret to longevity.

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