The digital consumer has changed business as we know it. How can your business keep up, and even lead, in this new reality? During this NAMM U Breakfast Session at 2018 Summer NAMM, international marketing thought leader Marcus Sheridan revealed proven steps for turning a traditional organization into a powerhouse for this age of online marketing, e-commerce and disruptive technologies.
Don’t miss out on your big best-seller for the holidays—and beyond! Saturday morning at 2018 Summer NAMM closed with “Best in Show,” a fast-moving roundup of the biggest products, services and technologies on the exhibit floor. Moderated by Frank Alkyer, publisher of Music Inc. and UpBeat Daily magazines, this NAMM U Breakfast Session featured a panel of gear experts who shopped the far corners of the show floor to bring you their top picks. Discover the new products everyone will be talking about, and find out why these products matter to you.
Presented By Link Walls
Doing social media is easy; mastering social media marketing is an art and a science. Still, it’s achievable for music businesses given some direction. In this session, Link Walls, vice president of digital marketing strategy for e-commerce giant ChannelAdvisor, walks you through the top five mistakes you’re probably making in your social media marketing, and offers tips and strategies to fix these mistakes.
The General Data Protection Regulation (GDPR) is the most comprehensive online privacy policy to date and can significantly impact your music business. Are you prepared? Online marketing expert Peter Malick of Inbound AV weighs in on what the GDPR means to the music industry and steps you can take to safeguard your business.
Presented By Jonathan Shue
Group classes are an affordable way to increase enrollment in your private lesson program, add value to your business and foster a community of loyal customers. In this session, Jonathan Shue, education director of Dusty Strings Music Store & School, shares his strategies for steadily growing enrollment in group classes and nurturing a community of eager students, teachers and customers.
Presented By Jenn Herman
Instagram provides a powerful way to connect with your customers and drive real business results. Here, the world’s leading Instagram blogger, Jenn Herman, offers the best tips and tactics to turn your Instagram account into a lead-generating tool. Get actionable ideas to update your Instagram profile for maximum results, take advantage of business profile tools to drive conversions and use calls-to-action effectively.
Presented By Mike Guillot
Music retail may be about face-to-face communication with our customers, but we can’t overlook the importance of email. So, how do we stand out from the clutter of email marketing and make the most of our communications? Mike Guillot of Mississippi Music offers 10 quick-and-easy tips for creating effective emails that get opened, read and responded to for measurable results.
More than any time in the past 100 years, consumers have made a dramatic shift in the way they reach purchasing decisions. Has your business adapted? Are you prepared for the ever-evolving digital consumer—and today’s noisy business environment? In a special NAMM U Breakfast Session at The 2018 NAMM Show, online marketing guru Marcus Sheridan revealed how buyers have changed, how you can evolve with this shift and powerful examples from forward-thinking companies.
In this NAMM U session, Mark Maxwell of Maxwell's House of Music shares his vision for creating a memorable store design for little cost. Find out how he designed and merchandised his store for maximum "wow" factor and personality—and what it means to your own business. “If you create a place where people want to come to, you’ll be successful,” Maxwell says.
The 2018 NAMM Show kicked off with “Breakfast of Champions,” featuring a series of up-close interviews with industry thought leaders. This NAMM U Breakfast Session covered the importance of taking risks and began with its host, NAMM President and CEO Joe Lamond, discussing the critical role of risk-taking in advancing the music products industry.

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