The Entertainment Services and Technology Association (ESTA) curated an education program at The 2018 NAMM Show focused on training for event technology professionals. During “Breakfast of Champions,” the opening NAMM U Breakfast Session, ESTA Executive Director Lori Rubinstein weighed in on this program and more with NAMM President and CEO Joe Lamond.
Bob Weir, singer, songwriter, guitarist and co-founder of the Grateful Dead, stopped by “Breakfast of Champions” at The 2018 NAMM Show. There, NAMM President and CEO Joe Lamond spoke with him about the role of risk-taking in the Grateful Dead, early viral marketing and his creative process.
Presented By Mike and Miriam Risko
Working with other local businesses can be a great way to build community and even generate new sales. Cross-promoting with local partnerships can help increase your customer base and bring awareness to your brand. Mike and Miriam Risko of Mike Risko Music share their tips for working with other businesses to create a win-win for both.  
Port Mac Guitars has built a Facebook following with nearly 30,000 likes and heavy customer engagement, resulting in increased sales directly from the social platform. In this NAMM U session, Rob Mestric, company CEO and founder, reveals how to improve the look and success rate of your Facebook posts. He shows simple but often-overlooked Facebook strategies and discusses how to use its powerful set of marketing tools.
Are others using your ideas and affecting your profits? Are you looking for ways to maximize the value of your business? Whether you’re an artist, designer, manufacturer or person involved in building or managing a brand of products or services in the music industry, intellectual property rights are important. Knowing the basic principles of how IP rights are created and how they can be used can assist your growth and success.
Want to boost retention in your lesson program? How about increase referrals and student involvement? Then check out this session from Melissa Loggins of Music Authority, who has built a lesson program that families and students wouldn’t think to quit—even when overscheduled with school, sports and other activities. Hear simple but effective steps she’s taken to create a program that’s designed for growth, community involvement and retail sales. 
Presented By Mitch Gallagher
Looking to create more effective YouTube videos for your business? Want proven tips to improve your video marketing? Then check out this NAMM U session by Mitch Gallagher of Sweetwater. He shares practical YouTube tips and tricks, covering everything from video creation to YouTube channel essentials to helpful hacks.
More than ever before, it’s critical for music retailers to understand the financial principles of running a profitable business. Inventory management, intelligent financing, expense monitoring and proactive decision-making go a lot further than a mere bump in sales. Check out this session with Alan Friedman, CPA, on what really matters for your music store, and find out if you will pass the music retail financial IQ test!
You don’t need to be a professional marketer or photographer to reach customers on Instagram! Here, Ryan Sargent, social media manager at MakeMusic, and Billy Cuthrell, owner of Progressive Music Center, show you how to tear down the filters between you and your customers on social media and grow a following on Instagram. Find out how to introduce your business to new customers and drive engagement.
With more than 7,000 brands at The NAMM Show, it’s easy to miss out on your next best-seller. "Best in Show" kicked off the last morning of NAMM to highlight the not-to-miss products, services and technologies. In this NAMM U Breakfast Session, Frank Alkyer, publisher of Music Inc. and UpBeat Daily magazines, moderated a panel of six music retail experts, who shopped the far corners of the exhibit floor to bring you their favorites.

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