Looking to bolster your online presence and increase your sales? In this high-energy session, Madison Revell, lead designer for marketing firm Inbound AV, reveals five simple website design hacks to help you create a better online user experience, improve your e-commerce success and solidify your brand. This session is designed for anyone and everyone involved in retail websites and marketing, from novices to seasoned online pros.
Networking is a critical skill for any music industry professional, whether you’re an introvert or extrovert, new to the business or a veteran. Want to up your networking game? Then get expert tips, advice and strategies from this NAMM U panel discussion, moderated by Melissa Ceo of C.A. House Music and NAMM Young Professionals (YP). She's joined by NAMM YP members and the leaders of their companies, including Jeremy McQueary and Mark Goff of Paige’s Music and Jeremy Payne and Tom Tedesco of The Music People. This session was held at The 2020 NAMM Show.
Are you spending money on marketing but not seeing the ROI? Do you see jumps in your website traffic but no leads or sales to show for it? Then check out this session from Frank Cowell, digital marketing veteran and Digitopia CEO. He shares a digital growth formula that he’s developed during a 20-year sales and marketing career to show how to drive significant growth and more qualified leads for your music business.
The 2020 NAMM Show kicked off with “Breakfast of Champions,” hosted by NAMM President and CEO Joe Lamond. During this educational session, Lamond interviewed several industry experts on a concept called “crossroads.” He began the session by discussing the state of the industry and looking at how the industry has come to a “crossroads of opportunity.”
During “Breakfast of Champions” at The 2020 NAMM Show, NAMM President and CEO Joe Lamond sat down with Bryan Bradley, president of Group One, to discuss the growth of live sound, entertainment technology and live performances in general. Bradley mentioned that even schools and houses of worship have higher expectations than ever before for their live performances—and, as a result, there’s opportunity for retailers and music businesses.
In the last six years, Whitney Brown Grisaffi, president of Ted Brown Music, saw growth in the service side of her six-store retail chain. At “Breakfast of Champions” during The 2020 NAMM Show, she shared that growth story with NAMM President and CEO Joe Lamond. In particular, she focused on the expansion of the installed AV business and how it ties into other aspects of Ted Brown Music’s business, particularly school music.
During “Breakfast of Champions” at The 2020 NAMM Show, Noel Lee, the founder and CEO of Monster, shared his decision-making process when facing a business crossroads. In an interview with NAMM President and CEO Joe Lamond, Lee also reflected on the early days of Monster, the future of connectivity and how he built a company with the goal of helping “retailers become more successful.”
In the last decade, education programs at The NAMM Show have expanded to serve all the professional communities in musical instruments, pro audio and entertainment technology. At “Breakfast of Champions” during The 2020 NAMM Show, NAMM President and CEO Joe Lamond spoke with David Schwartz, the founder of Mix magazine, co-founder of the TEC Awards and mastermind behind TEC Tracks—a pro audio education program at NAMM.
To kick off The 2020 NAMM Show, NAMM President and CEO Joe Lamond presented singer-songwriter Jason Mraz with the Music for Life Award, honoring his commitment to music and arts education. Mraz then sat down with Lamond during the show’s opening educational session, “Breakfast of Champions,” to discuss the importance of music and arts education in driving his career, along with his work as a music-education advocate via the Jason Mraz Foundation.
Don’t let common crises in your music lesson program hurt your student retention. In this session, Melissa Loggins of Music Authority offers practical tips to help you address the five biggest customer-service crises in a lesson business without losing your cool. She covers everything from handling late fees to parents who are unhappy with a cancellation policy.

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