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In this exclusive NAMM U Online panel discussion, author and columnist Bob Popyk explores effective ways piano and keyboard retailers can convert online searchers into customers. He's joined by Ralph O'Neill of O'Neill's Music, piano website expert Tom Folenta and Jeff Tasch of Grand Piano Haus. Hear their helpful — and just plain interesting — ideas for driving more piano business.

In this exclusive NAMM U Online panel discussion, author and columnist Bob Popyk explores effective ways piano and keyboard retailers can convert online searchers into customers. He's joined by Ralph O'Neill of O'Neill's Music, piano website expert Tom Folenta and Jeff Tasch of Grand Piano Haus. Hear their helpful — and just plain interesting — ideas for driving more piano business.

Nothing quite compares to the excitement of The NAMM Show floor. There’s an undercurrent of energy that’s magical and indescribable. The NAMM Show experience is so incredible that for many of us, the idea of missing out is absurd. But for NAMM Show vets and first-timers alike, it’s worth asking if attending The NAMM Show benefits me, my employees, and my business? With that in mind, here’s my list of the top five ways attending The NAMM Show can provide a positive return on investment: 1. Networking. Whether you’re meeting new people at the NAMM Member Center or making connections

Strategic communication is your No. 1 asset for building more meaningful relationships in business and life. In this special NAMM Idea Center presentation, sales and customer loyalty expert Brian Parsley reveals practical, actionable strategies that you can use for real-world results now. You’ll discover how to build rapport quickly with others, improve the results you want to achieve and gain insights you can apply to your own team and business. Improve your ability to understand how others think and master your own communication. Join Parsley, a previous NAMM U Breakfast Session

Bringing together trailblazing technologists and artists at the forefront of musical AI, this panel featured a discussion of pressing issues: How can AI help artists? What are the risks and benefits of this breakthrough technology? How can we utilize AI to shape the future of music to better support aspiring and professional artists? What will musical AI look like in the metaverse and Web3? Join a one-of-a-kind discussion with the women who are revolutionizing music technology as we know it.

There are probably a hundred reasons why you don’t want to have tough conversations with employees—fear of hurting people’s feelings, saying something you shouldn’t … the list goes on. Still, it’s unavoidable when running a successful music business. Join Tristann Rieck of Brass Bell Music as she shares powerful tips, hacks and ideas for having difficult and uncomfortable conversations with staff. She’ll address key phrases and questions to use for keeping things on track, ways to involve employees in the conversation and more. Get the tools you need to get started in this powerfu

Attracting and keeping the best talent is never easy, and that goes double during economic downturns, business interruptions and pandemics. Join Tony Leone, sales and leadership expert and principal at The Constance Group, for expert strategies and advice to hire and retain the best people. His ideas are rooted in human behavior and can be leveraged regardless of economic conditions. Find out how to navigate staffing in a post-pandemic world—and beyond.

In this NAMM U Online video session, author and columnist Bob Popyk shares new ideas for selling difficult keyboard customers. He's joined by Bob Carbone of Piano & Organ Center and Art Olson of Artistic Pianos. Discover their tips, insight and wisdom in this fast-moving discussion.

The hybrid music lesson option is all the rage as we move into a post-pandemic world—giving students the option of taking music lessons live or from the comfort of their homes. It can also help keep staff and customers germ-free and eliminate weather-related closures. That said, the hybrid option doubles the administrative workload and can create scheduling woes. In this session, Mike and Miriam Risko of Mike Risko Music School discuss five different ways to manage hybrid programs effectively and how to keep students and teachers happy while offering lessons in this new, flexible

Student retention is the lifeblood of every music program, but for many, the pandemic drove students out of lessons. If this sounds all-too familiar, don’t miss this session from Menzie Pittman of Contemporary Music Center. Find out how he kept his retention at near-record highs during the pandemic—and why retention is your highest priority as a lesson operator. Walk away with new ideas, big and small, to keep students engaged and relationships growing. (Hint: It starts with your teachers.)

Want to build a group lesson program designed for profitability, retention and long-term success? In this session, Robin Sassi and Kimberly Deverell of San Diego Music Studio reveal new ideas to rethink group lessons, drawing from the success of their own program. They share the essential do’s and don’ts that make or break a program, covering everything from teachers and scheduling to instructional content. Find out how to do group lessons right in this fast-moving, dynamic presentation.

Ask a customer what brought them in for a piece of gear, and chances are that among the reasons they give will be, “My favorite artist uses it,” or “I saw it on YouTube.” There’s no doubt that the right artist or video can trigger a sale—just look at how many major manufacturers invest resources into artist relations and product reviews. Still, driving new business through talent and product reviews doesn’t have to be limited to large companies. There are opportunities for independent music retailers, too. Join artist-relations and marketing expert Dennis Stafford of Organiksol Ma