Want more rentals? At the 2016 NAMM Show, Frank Pampenella of PM Music Center shared the keys to boosting band and orchestra rentals—and cash flow. A successful school music dealer with 3...
From the start, Mason Music’s website has been the centerpiece of its marketing strategy. The site has generated numerous leads for the business, helping grow its lesson program to 650 st...
At the 2016 NAMM Show, Liz Reisman of Creative Music Center outlined five steps she took to create a retail dream team and reduce employee-management issues. During the NAMM U session, Re...
How many of you want satisfied customers? At the 2016 NAMM Show, Tracy Leenman of Musical Innovations challenged music retailers to go a step further. She shared the best practices that h...
At 2015 Summer NAMM, Mike Ross of Sweetwater Sound presented a big-picture session on making the most of your website—an issue that affects every music retailer and business owner, small ...
In an eye-opening NAMM U session at 2015 Summer NAMM, Robert Christie of A & G Central Music revealed the many benefits of offering maintenance agreements. He covered the nuts and bol...
What happens when customers get behind on instrument rental payments or rental instruments aren’t returned? At 2015 Summer NAMM, Robin Sassi and Kimberly Deverell of San Diego Music Studi...
Shipping is more important than ever to your customers and your business. In the past decade, the shipping wars between major carriers UPS and FedEx have resulted in substantial price hik...
Is offering free shipping worth it? Consider the data. Recent research by Accent shows that 88 percent of consumers would be more likely to make a purchase from an online shop if it promi...
In our mobile, social, right-now world, consumers speak their minds like never before—in-store and online. This presents a huge opportunity to music businesses willing to embrace comments...
Most companies have tons of creative buzz and big ideas. So why do some get game-changing results while others miss the mark? The answer: Successful companies have a process for turning c...
There’s nothing more important to you than family. However, your family owned business supports your family, so when it comes to protecting both of them, you need to consider your moves c...
