Presented By Michael Ross
At 2014 Summer NAMM, Sweetwater Vice President of Marketing Mike Ross took the mystery out of creating a powerful website. He delved into such topics as mobile responsive design, how Amazon.com and eBay play into a retailer’s website strategy, creating customer loyalty, how to optimize a site for local ISP searches, and SEO. Learn from Sweetwater's best practices.
Master retailers came together at the 2014 NAMM Show to share their views on what it takes to be successful in the music retail business. During this session, George Hines of George’s Music moderated a panel discussion with retailers from the Alliance of Independent Music Merchants (AIMM), including Skip Maggiora, Jon Haber, Ryan West, Leslie Faltin and Paul Decker. These leading retailers provided new perspectives and inspiration for building a strong music industry.
Music retail may be about face-to-face communication with our customers, but we can’t overlook the importance of email. So, how do we stand out from the clutter of email marketing and make the most of our communications? Mike Guillot of Mississippi Music offers 10 quick-and-easy tips for creating effective emails that get opened, read and responded to for measurable results.
Presented By Donovan Bankhead
During the past two years, Springfield Music more than doubled in size—growing from two to five stores. In this eye-opening article, Donovan Bankhead, the company's vice president, shares what he learned along the way. He touches upon everything from profitability to managing different store cultures to facing new competitors. Learn from his "confessions."
Presented By Tracy Leenman
You’ve stocked your store with the right products. It looks fine, but you might be confusing customers and missing out on critical sales—all because of poor merchandising. At the 2014 NAMM Show, Tracy Leenman of Musical Innovations offered 10 simple and effective merchandising tips you can use right away. Don’t underestimate the power of merchandising.
Presented By Barry Moltz, Daniel Jobe, John Pedersen , Ted Eschliman
Small-business guru Barry Moltz hosted Breaking Good: Growing Your Business in 2014 at The NAMM Show. This hard-hitting NAMM U Breakfast Session addressed not only music retailers’ biggest concerns in the new year but also the not-to-miss opportunities. Moltz was joined onstage by a think tank of independent music retail experts: Daniel Jobe, Ted Eschliman and John Pedersen.
Presented By Tracy Leenman
In less than one minute, Tracy Leenman of Musical Innovations shares her big idea: Get involved in your local chamber of commerce. Leenman hosted a business after-hours event through her chamber of commerce in August 2012. The event brought 200 people to her store’s parking lot. “One band director ended up bringing his whole marching band,” she says.
Presented By Bob Popyk, CJ Averwater, Ryan West
Does Internet competition keep you awake at night? At the 2014 NAMM Show, Music Trades magazine columnist Bob Popyk moderated this panel discussion with music retail experts Bryan McCann of Instrumental Music, Ryan West of West Music and CJ Averwater of Amro Music. They presented proven ideas to get customers into your store, hold your profits and stay in business when online merchants get in the way of a sale.
Presented By Jeffrey Hayzlett
When was the last time you did a mirror test to make sure your business was still alive and breathing? With the rising influence of e-commerce and economic pressures, how do you keep your business relevant and focused?
Presented By Kenny Smith
Today's digitally armed consumers have adopted showrooming as part of the buying process. Using brick-and-mortar stores to check out products and later purchase them online is becoming more common. There are productive ways to combat showrooming, so you can get those customers browsing and buying in your store. Kenny Smith shares a few ideas that top retailers have successfully implemented.