Presented By Danny Rocks
All success is planned. But in order to plan, you must know what is required from a time commitment perspective. In this video, Danny introduces ‘smart’ goals, time-based goals, and more. What do you want to achieve? What kinds of smart goals do you want to focus on? What is your contract with yourself?
Presented By Nick Rail
Want to tap into the affluent senior and baby boomer markets? Nick Rail suggests starting a New Horizons Band program or “NHB.” Nick has run his own NHB since October of 1995—with great success! “We had 33 people turn out for our initial band meeting, and today it’s a mature group of about 85 people. A majority of the original members still belong.”
Presented By Tristann Rieck
At the end of each school year, the folks at Brass Bell Music hold a “Thank You Banquet” for their local band & orchestra, choir and music directors. They also invite new prospects to attend.
Presented By John Pedersen , Nedra Pedersen
This is a great way to reach parents of school-age kids who have an interest in instrumental music. Three years ago, John and Nedra Pedersen held their first “Back-to-School Musical Instrument Petting Zoo,” dividing their store into three exotic territories: Woodwindland, Brassland and Stringland.
To reach more local musicians, Ravi suggests turning your clinics into entertaining and inspiring “events” that showcase your store’s inventory and services—and appeal to a community hungry for entertainment during tough times. Like anything of value, results require investment. Your manufacturers might pitch
Presented By Myrna Sislen
One way that Myrna Sislen creates community involvement and support is by holding music recitals. She schedules them after hours, allowing her to use the center of her store for the recital. And this year, for the first time, she videotaped each event and gave every student a copy of the DVD. This took an initial outlay of cash to purchase a camcorder, video-editing
Presented By Ted Eschliman
Last year, Ted Eschliman came up with an idea for a marketing campaign that was both “experiential” and “resonant.” Combining the call to recycle with his customer’s desire to save money, Ted devised his “Green Bag” promotion.
Presented By Mark Hiskey
Mark Hiskey, President of ILIo, reveals the changes his company made to meet the challenges of the current financial climate.
Presented By Danny Rocks
This record-setting Breakfast Session left attendees inspired and motivated to breathe new life into their businesses as hosts Alan Friedman and Danny Rocks served up "25 Ideas for Improving Your Business--NOW!" These great ideas aren't just theories; instead, they're practical, dealer-tested tips shared by some of NAMM's most successful retail members.