Presented By Tristann Rieck
At the end of each school year, the folks at Brass Bell Music hold a “Thank You Banquet” for their local band & orchestra, choir and music directors. They also invite new prospects to attend.
Presented By John Pedersen , Nedra Pedersen
This is a great way to reach parents of school-age kids who have an interest in instrumental music. Three years ago, John and Nedra Pedersen held their first “Back-to-School Musical Instrument Petting Zoo,” dividing their store into three exotic territories: Woodwindland, Brassland and Stringland.
To reach more local musicians, Ravi suggests turning your clinics into entertaining and inspiring “events” that showcase your store’s inventory and services—and appeal to a community hungry for entertainment during tough times. Like anything of value, results require investment. Your manufacturers might pitch
Presented By Myrna Sislen
One way that Myrna Sislen creates community involvement and support is by holding music recitals. She schedules them after hours, allowing her to use the center of her store for the recital. And this year, for the first time, she videotaped each event and gave every student a copy of the DVD. This took an initial outlay of cash to purchase a camcorder, video-editing
Presented By Ted Eschliman
Last year, Ted Eschliman came up with an idea for a marketing campaign that was both “experiential” and “resonant.” Combining the call to recycle with his customer’s desire to save money, Ted devised his “Green Bag” promotion.
Presented By Mark Hiskey
Mark Hiskey, President of ILIo, reveals the changes his company made to meet the challenges of the current financial climate.
Presented By Alan Friedman, Danny Rocks
This record-setting Breakfast Session left attendees inspired and motivated to breathe new life into their businesses as hosts Alan Friedman and Danny Rocks served up "25 Ideas for Improving Your Business--NOW!" These great ideas aren't just theories; instead, they're practical, dealer-tested tips shared by some of NAMM's most successful retail members.