Presented By Josh Linkner
Most companies have tons of creative buzz and big ideas. So why do some get game-changing results while others miss the mark? The answer: Successful companies have a process for turning creativity into action. In this NAMM U session, four-time tech entrepreneur, New York Times best-selling author and jazz guitarist Josh Linkner discusses innovation in a way you’ve never heard before. Unleash your innovation now!
Presented By Jeff Ponte
There’s nothing more important to you than family. However, your family owned business supports your family, so when it comes to protecting both of them, you need to consider your moves carefully. Music industry veteran Jeff Ponte weighs in on the first steps to take when thinking about succession.
Presented By Will Mason
You only get one chance to make a first impression online, and it starts with your website. Will Mason of Mason Music has invested a lot of time, energy and money into his company's website and says it has been worth every penny. Here, he shares five things that every music store can do on its website to strengthen its brand and drive sales.
Looking to update your store design? Gayle Beacock of Beacock Music, a NAMM Top 100 Dealer for Best Merchandising, has broken down effective store design to a science. Here, she shares her tips for creating a showroom that stands out from the rest. Find out how to take your retail environment to the next level for a bigger “wow” factor—and bigger profits.
Presented By Leslie Faltin
Want to use Amazon.com and eBay to grow your retail business, increase your sales and expand your customer base? Instrumental Music Center has developed a secondary income stream by selling on these platforms. Here, company co-owner Leslie Faltin reveals her proven success strategies.
Presented By Tracy Leenman
School bids can be frustrating. At some point, you’ve probably spent hours working up a school bid, only to lose to a competitor. Still, there’s money to be made in school bidding, if you go about it the right way. Here, Tracy Leenman, owner of Musical Innovations in Greenville, S.C., looks at five ways music retailers can win in the school bid business. Get her tips for long-term success.
Presented By Greg Billings (Moderator)
At the 2015 NAMM Show, three music retail veterans shared their wisdom on starting music retail businesses. Former Steinway Piano Gallery owner Greg Billings, the moderator, was joined by Ellen McDonald of Hartland Music and Menzie Pittman of Contemporary Music Center. They addressed common business pitfalls and what they’d do differently, looking back.
Does your brick-and-mortar store need a makeover? Then check out this NAMM U session from the 2015 NAMM Show. Get great store design ideas from Jen Lowe of Boom Boom Percussion and a panel of forward-thinking music retailers—David Kalt of Chicago Music Exchange (pictured), Mike and Ray Guntren of Ray’s Midbell Music, and Mike Stryker of Spindrift Guitars.
Millennials—people 18–33 years old—are the fastest-growing segment of the workforce across all industries. At the 2015 NAMM Show, CJ Averwater of Amro Music showed music retailers how to attract, motivate and unleash their talent. “As managers and business owners, we have to understand and be able to relate to them,” he said.
At 2014 Summer NAMM, Robert Christie, owner of A & G Central Music, gave music retailers the straight skinny on repair shop profitability. He focused on the financial side of a successful repair department, how to apply the same sales strategies you use on your sales floor with repairs and how the repair shop interacts with your overall business strategy. “All of these contacts we have with the customers are an opportunity to sell our repair shop,” Christie said.