Presented By Gabriel O'Brien
Now's the time to assess your store’s readiness to compete for customers. From product knowledge to organization, here are some proven, easy-to-implement ideas that Gabriel O'Brien of Larry's Music has put into place. These will immediately improve the customer experience in your store. "It’s easy to walk past problem areas without noticing them," O'Brien says. "Your staff should spend time each day making sure products are well organized, clean, positioned correctly and shuffled regularly."
Presented By Donovan Bankhead
Do you find yourself saying, "I have too many things to do"? The good news is managing your time is easier than you think. Donovan Bankhead of Springfield Music reveals how a few simple online tools, such as Gmail, Google Calendar and other apps, can help you stay more productive—and impact your bottom line.
Presented By Jim DeStafney, Sierra Williams
Blues Angel Music has built a successful eBay business by mastering the “ins and outs” of the online auction site. At 2014 Summer NAMM, Blues Angel co-owner Jim DeStafney and eBay Facilitator Sierra Williams revealed their 10 best ideas for getting more eBay sales and profits. They delivered proven strategies for selling used and new gear on the site, eBay store layout ideas, tips for photography and item descriptions, and customer service guidelines that can optimize your business.
Presented By Michael Ross
At 2014 Summer NAMM, Sweetwater Vice President of Marketing Mike Ross took the mystery out of creating a powerful website. He delved into such topics as mobile responsive design, how Amazon.com and eBay play into a retailer’s website strategy, creating customer loyalty, how to optimize a site for local ISP searches, and SEO. Learn from Sweetwater's best practices.
Master retailers came together at the 2014 NAMM Show to share their views on what it takes to be successful in the music retail business. During this session, George Hines of George’s Music moderated a panel discussion with retailers from the Alliance of Independent Music Merchants (AIMM), including Skip Maggiora, Jon Haber, Ryan West, Leslie Faltin and Paul Decker. These leading retailers provided new perspectives and inspiration for building a strong music industry.
Presented By Donovan Bankhead
During the past two years, Springfield Music more than doubled in size—growing from two to five stores. In this eye-opening article, Donovan Bankhead, the company's vice president, shares what he learned along the way. He touches upon everything from profitability to managing different store cultures to facing new competitors. Learn from his "confessions."
You’ve stocked your store with the right products. It looks fine, but you might be confusing customers and missing out on critical sales—all because of poor merchandising. At the 2014 NAMM Show, Tracy Leenman of Musical Innovations offered 10 simple and effective merchandising tips you can use right away. Don’t underestimate the power of merchandising.
In less than one minute, Tracy Leenman of Musical Innovations shares her big idea: Get involved in your local chamber of commerce. Leenman hosted a business after-hours event through her chamber of commerce in August 2012. The event brought 200 people to her store’s parking lot. “One band director ended up bringing his whole marching band,” she says.
Presented By Jeffrey Hayzlett
When was the last time you did a mirror test to make sure your business was still alive and breathing? With the rising influence of e-commerce and economic pressures, how do you keep your business relevant and focused?
Presented By Kenny Smith
Today's digitally armed consumers have adopted showrooming as part of the buying process. Using brick-and-mortar stores to check out products and later purchase them online is becoming more common. There are productive ways to combat showrooming, so you can get those customers browsing and buying in your store. Kenny Smith shares a few ideas that top retailers have successfully implemented.