Presented By Liz Reisman
Marketing 101 says the best customer is the one you already have. Every fall, a gush of new customers tumble right into our laps during rental season. And, every fall, we provide them with their instruments and supplies—and that’s it. Other than a few reeds or bottles of valve oil during the year, we may not see these customers again until June, if they return their instrument.
Presented By Lauren Haas Amanfoh
Before starting their store in the mid-1960s, Lauren Haas Amanfoh's grandfather went to his childhood music store and asked the owners how they survived the Great Depression. With their advice, he set up the business model that Royalton Music Center still uses today—through good times and tough times, Royalton has survived and thrived. More recently, it has adjusted to today's economy and boosted lessons, rentals and sales—at a time when many retailers are closing their doors. Lauren discusses several factors she attributes to her company's recent success: proven methods to bring more stability to the industry and ultimately bring music to more lives.
Moderated by Steve Schwandner, Seeideas Inc., with Gregg Gammon and Jodi Smith, Buddy Roger’s Music
Presented By Tracy Leenman
Want to attract more customers to your store? Want the customers who do visit your store to purchase more products? Want to accomplish this without spending money? Learn how to effectively merchandise your store to attract your customer’s attention, interest and desire to own the products that you offer.
Presented By George Hines
Why should someone shop at your store when it’s so easy to compare products and prices using an Internet search engine or calling one of your competitors? Customers like to do business with people they like, so give your customers a reason to shop at your store. Learn how to develop your store's culture to irresistibly attract your target customers. George Hines will give you specific examples to build a defined, high-performance company culture that focuses on your customers and employees to increase growth and profitability.
Presented By Peter Dods
Presented by Peter Dods, Easy Music Center
Presented By Mark Tirabassi
Renting items for a weekend, a day—or even an hour. Learn the tips and tricks for setting up a short-term rental program. This session is ideal for combo stores that want to connect with the local bands, schools and churches in their area.
Presented By Jennifer Tabor
Jen Tabor of Souldier Guitar Straps, USA, presents ways to give your retail store a facelift and turn your employees into assets. Unlock the hidden potential in your store with simple ideas and easy tips at little to no expense, including: creating specialists (i.e., young people who are being underutilized in the store and who need to have a further specialty); encouraging your staff - you do
Presented By Jim Rupp
During economic downturns, people look for ways to streamline their businesses. Listen as Jim Rupp from Columbus Music answers the question, 'Were there new ideas or processes that your store recently adopted to help combat slower sales, and that you will continue to use in the future?'
In this clip, Alan describes what he feels to be the five essential components of any music retail business.