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AI for Music Retailers

AI isn’t just for big tech companies — music retailers small and large can leverage it, too! This session, presented by author and customer-experience expert Phil Mershon at The 2025 NAMM Show, introduces you to simple, affordable AI tools that can elevate your customer experience and drive more in-store engagement. From automating routine tasks to personalizing shopping journeys, Phil discusses how to put AI to work in ways that are both practical and impactful while providing hands-on examples and immediate steps you can take to start seeing results.

The 2025 Digital Marketing Playbook for Music Businesses

Digital marketing is constantly changing, and staying ahead is essential, especially in the music industry. Digital marketing expert Molly Mahoney of The Prepared Performer guides you thr...

KPIs: The Dashboard Metrics to a Healthy Music Store

Trains, planes and automobiles all have dashboards filled with gauges, lights and warning indicators to make sure things are running smoothly. Have you ever wondered what a dashboard for ...

Executive Orders Calling for Tariffs Explained

April 22, 2025 The White House clarified its statement that a 245-percent tariff would be levied on some imported products from China, explaining that number refers to the possible total ...

TEC Tracks - Birth of Record Plant Recording Studios 1968–1978: “BUZZ ME IN"

Moderator Mr. Bonzai and special guests celebrate a new book coming in the spring of 2025, documenting the formative decade of the world-famous Record Plant chain of recording studios. Th...

TEC Tracks Studio Summit - Pro Tools Updates, Tips and Techniques

Have you kept up with the evolution of Pro Tools? Are there functions and features that you may have missed along the way? In this TEC Tracks Studio Summit session from The 2025 NAMM Show...

TEC Tracks - Women Visionaries

At The 2025 NAMM Show, TEC Tracks presented an inspiring and empowering panel discussion featuring trailblazing women who have risen to the top of the music and audio industry. Moderated ...

NAMM U provides relevant and high-value educational programs for NAMM members. Free sessions at NAMM Shows—NAMM U Breakfast Sessions, the NAMM Idea Center and Retail Summits—and NAMM U Online highlight the best practices and ideas in the music products industry, helping industry professionals grow their businesses and careers. Please read this legal disclaimer about NAMM U educational programs.