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Jenn Herman Presenting at The NAMM Show

NAMM U at The 2026 NAMM Show

NAMM U will feature nearly 50 education sessions at The 2026 NAMM Show to help elevate your business. Big topics include AI, leadership, marketing, customer experience and future retail strategy, along with social media, tariffs and lesson programs. It starts on Tuesday, Jan. 20 and will run through Saturday, Jan. 24. Check out the complete schedule, and start planning your NAMM Show experience now.

The 2025 Digital Marketing Playbook for Music Businesses

Digital marketing is constantly changing, and staying ahead is essential, especially in the music industry. Digital marketing expert Molly Mahoney of The Prepared Performer guides you thr...

KPIs: The Dashboard Metrics to a Healthy Music Store

Trains, planes and automobiles all have dashboards filled with gauges, lights and warning indicators to make sure things are running smoothly. Have you ever wondered what a dashboard for ...

5 Tips for Small Package Shipping

Shipping musical instruments, parts, accessories and equipment isn’t always easy, and it’s rarely inexpensive. If you're not moving shipments in high volumes, getting competitive rates ca...
Careers in Music

Careers in Music: Your Tool to Create Opportunity

We work in one of the world’s most exciting industries, but too few people know about us. Ask someone what it means to have a music career, and they’ll likely picture a high school band d...

TEC Tracks - Innovations in Music Production: Tools and Techniques for Modern Studios

The music production landscape has been undergoing a transformative shift in recent years, driven by rapid technological advancements and evolving consumer expectations. This panel explor...

Strategies for Leading Through Change

Effective leadership through change is vital for any organization. Sarah Yule explores the parallels between musical key changes and strategic change management in today’s dynamic landsca...

NAMM U provides relevant and high-value educational programs for NAMM members. Free sessions at NAMM Shows—NAMM U Breakfast Sessions, the NAMM Idea Center and Retail Summits—and NAMM U Online highlight the best practices and ideas in the music products industry, helping industry professionals grow their businesses and careers. Please read this legal disclaimer about NAMM U educational programs.