NAMM U Online | NAMM.org

MEMBERS ONLY VIDEO

2026 Instagram Reels Strategies for Music Brands

Join acclaimed Instagram expert Jenn Herman to find out everything you need to know to use Instagram Reels for your music business. Whether in retail or manufacturing, Instagram is a powerful marketing tool to connect with your audience and customers — and in today’s landscape, Reels is a critical aspect of that strategy. In this session, Jenn shared tactics and tips to help you get more reach, improve retention time and drive engagement on your Reels. Walk away with helpful tips like good hooks, optimal video length and how to connect quickly with your viewers. This session will help you make some noise in the music industry!

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MEMBERS ONLY VIDEO

How to Lead With Confidence When the Future Is Unclear

From navigating the shifting sands of the music industry to steering teams through external economic shocks, political upheaval and global crises, turbulence doesn’t just test your strategy, it tests your people. Sarah Yule’s career has been defined by leading in uncertain times. Through her career at Orange Amps and beyond, she’s discovered ways to build resilience, retain team motivation, foster trust and aim for clarity. In this Idea Center session, join Yule to explore practical strategies for navigating disruption — so when external forces challenge your plans, you can turn u

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MEMBERS ONLY VIDEO

Proven Strategies for Smart, Scalable Retail Growth

Rapid growth can be exciting, but it can also stretch your team, finances and operations to the limit. At this NAMM Idea Center session from The 2026 NAMM Show, AIMM Executive Director and music retail expert Eric Matzat shared practical strategies drawn from real‑world experience. He covered how to negotiate smarter leases, manage operational strain, support team culture across multiple locations and safeguard cash flow during acquisitions. Discover tools for reducing risk, building resilient systems and creating an environment where people and performance thrive. Whether you’re

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MEMBERS ONLY VIDEO

The Best Ideas From 50 Years in Business

What does it take to stay relevant, profitable and thriving for five decades in the music products industry? In this rapid-fire NAMM Idea Center session from The 2026 NAMM Show, Gayle and Russ Beacock shared their proven ideas, traits and strategies from their indie retail powerhouse, Beacock Music, which celebrates its 50th anniversary in business this year. From simple tricks and reminders to timeless and not-so-obvious best practices, these real-world insights are designed to spark new thinking and inspire you to apply what works. Join Gayle and Russ Beacock, who run the Vancou

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MEMBERS ONLY VIDEO

Build an Unforgettable Brand Using Neuroscience

Most music businesses focus on grabbing attention, but the real challenge is staying in customers' minds long after they leave your store. This session from The 2026 NAMM Show, presented by Rande Vick of Vick Agency, revealed the 95:5 Rule — why creating lasting memories trumps momentary attention every time. Rande showed how to discover quick insights into how the brain forms and values memories, heard practical ideas to make brands “stick” through immersive experiences, sensory branding and storytelling that triggers neural coupling. Whether you run a music retail business, teac

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MEMBERS ONLY VIDEO

Finding Your Golden Buzzer Moments

What sparks a breakthrough in a career or a life? In this special session from NAMM Young Professionals, artist and producer J. Dash shared the “golden buzzer” moments that changed his path, from first stepping into the school band room to a real golden buzzer on “America’s Got Talent.” Discover how to spot, shape and act on your own pivotal moments, and leave with practical ways to build momentum, say “yes” with intention and create your next buzzer-worthy step.

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FREE CONTENT VIDEO

Industry Insights (The 2026 NAMM Show)

This year, NAMM celebrates 125 years of serving the global music industry — a story defined by innovation, creativity and resilience. From groundbreaking products to transformative business strategies, the industry has seen an extraordinary evolution in the way people make, market and sell music. What makes some companies, products and ideas endure, withstanding the test of time to become part of our industry’s narrative? At this session, NAMM President and CEO John Mlynczak kicked off The 2026 NAMM Show with a dynamic discussion featuring industry leaders and special guests. They

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NAMM U provides relevant and high-value educational programs for NAMM members. Free sessions at NAMM Shows—NAMM U Breakfast Sessions, the NAMM Idea Center and Retail Summits—and NAMM U Online highlight the best practices and ideas in the music products industry, helping industry professionals grow their businesses and careers. Please read this legal disclaimer about NAMM U educational programs.