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The NAMM Show is a global gathering of influencers — everyone from music retailers and brands to content creators and educators, all united in shaping the future of music making. What does the rise of the influencer mean to our industry going forward? How will it impact business models, strategies for reaching customers and the way people make and learn music? These questions and more were explored at "Industry Insights,” the kickoff to The 2024 NAMM Show. There, NAMM President and CEO John Mlynczak sat down with industry insiders, thought leaders and special guests, for an in-de...

NAMM U provides relevant and high-value educational programs for NAMM members. Free sessions at NAMM Shows—NAMM U Breakfast Sessions, the NAMM Idea Center and Retail Summits—and NAMM U Online highlight the best practices and ideas in the music products industry, helping industry professionals grow their businesses and careers. Please read this legal disclaimer about NAMM U educational programs.