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MEMBERS ONLY VIDEO

The Experience Economy: Redefining Retail and Brand Connection for Musicians

Today’s most successful music retailers and brands are creating more than transactions — they’re redefining the customer experience. In this NAMM Idea Center session from The 2026 NAMM Show, Martin Guitar CEO Thomas Ripsam and industry leaders from top companies (Sarah Yule of Orange Amplification and Dominic Wagner of Thomann) shared an inside look at how retailers and manufacturers can create immersive, authentic and emotionally resonant connections that inspire musicians and strengthen brand loyalty in the modern experience economy. The session was moderated by Mike Nelson of Martin Guitar.
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MEMBERS ONLY VIDEO

2026 Instagram Reels Strategies for Music Brands

Join acclaimed Instagram expert Jenn Herman to find out everything you need to know to use Instagram Reels for your music business. Whether in retail or manufacturing, Instagram is a powerful marketing tool to connect with your audience and customers — and in today’s landscape, Reels is a critical aspect of that strategy. In this session, Jenn shared tactics and tips to help you get more reach, improve retention time and drive engagement on your Reels. Walk away with helpful tips like good hooks, optimal video length and how to connect quickly with your viewers. This session will
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MEMBERS ONLY VIDEO

How to Lead With Confidence When the Future Is Unclear

From navigating the shifting sands of the music industry to steering teams through external economic shocks, political upheaval and global crises, turbulence doesn’t just test your strategy, it tests your people. Sarah Yule’s career has been defined by leading in uncertain times. Through her career at Orange Amps and beyond, she’s discovered ways to build resilience, retain team motivation, foster trust and aim for clarity. In this Idea Center session, join Yule to explore practical strategies for navigating disruption — so when external forces challenge your plans, you can turn u
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MEMBERS ONLY VIDEO

Proven Strategies for Smart, Scalable Retail Growth

Rapid growth can be exciting, but it can also stretch your team, finances and operations to the limit. At this NAMM Idea Center session from The 2026 NAMM Show, AIMM Executive Director and music retail expert Eric Matzat shared practical strategies drawn from real‑world experience. He covered how to negotiate smarter leases, manage operational strain, support team culture across multiple locations and safeguard cash flow during acquisitions. Discover tools for reducing risk, building resilient systems and creating an environment where people and performance thrive. Whether you’re
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MEMBERS ONLY VIDEO

AI-Driven Strategies to Win on Instagram and TikTok in 2026

Want better results on social media? In this NAMM Idea Center session from The 2026 NAMM Show, marketing strategist Tracy Hoeft of Amplify 11 shared the framework he uses to help brands, retailers and creators grow on Instagram, TikTok and YouTube. Discover how to use AI tools like ChatGPT to spark stronger ideas, sharper hooks and more engaging videos — without losing your authentic voice.
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MEMBERS ONLY VIDEO

Strategies for Long-Term Lesson Program Growth

How do you build a lesson program designed for consistent growth? How do you create a system to convert prospects to students — and keep them for the long run? Lessons expert Rory Cain of Opus1 showed us how to get started at this NAMM Idea Center session from The 2026 NAMM Show.  He not only broke down the customer journey of a strong lesson program but also showed how to measure performance at every step — from the first inquiry to long‑term enrollment. Cain also revealed how to pinpoint key conversion levers and uncover hidden bottlenecks in a program that stalled growth. Don’t
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FREE CONTENT VIDEO

'Best in Show' at The 2026 NAMM Show

The final morning of The 2026 NAMM Show closed out with "Best in Show," a roundup of the biggest products, services and technologies at NAMM. Moderated by Frank Alkyer of Music Inc. and UpBeat Daily magazines, the session featured a panel of gear experts and buyers who shopped the show floor to bring you their top picks, including Jim Tuerk of Reverb, Laura Penrose of Nick Rail Music and Penrose Strings, Geoff Metts of Five Star Guitars, Cyph Shah of Astro Audio Video Lighting, Robert Christie of A & G Central Music and Gayle Beacock of Beacock Music.  Here are the winners in
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NAMM U provides relevant and high-value educational programs for NAMM members. Free sessions at NAMM Shows—NAMM U Breakfast Sessions, the NAMM Idea Center and Retail Summits—and NAMM U Online highlight the best practices and ideas in the music products industry, helping industry professionals grow their businesses and careers. Please read this legal disclaimer about NAMM U educational programs.