Show Your Support for Music Education at The 2017 NAMM Show

Over 60 sessions await music advocates at annual show


Release Date

Mon, 12/12/2016

At the core of every NAMM member is a passionate champion for music education, and there is no better time to connect with fellow advocates, resources, and opportunities than at The 2017 NAMM Show. Each day of the show will present a multitude of events and opportunities to learn, network with peers, and to engage on topics at the fore of music education advocacy.

On Tuesday, January 17 before the show officially begins, NAMM members are invited to join their peers for a day of “advocacy in action.” The day starts with The NAMM Foundation’s Day of Service, where a contingent of NAMM members will participate in musical instruction with the students of Patrick Henry Elementary School in Anaheim. The pre-show Day of Service supports the school district’s administrators, teachers, and students with generous donations from NAMM members that will be matched by The NAMM Foundation up to $10,000 to ensure that every child has access to music during the school day.

Later that day, music education-minded members are welcome to join the first-ever Coalition on Coalitions Bootcamp. This intensive training session will provide learning resources and peer-to-peer networking to prepare music ed advocates for state-level advocacy activities. The program will offer important updates on the next stages of The Every Student Succeeds Act (ESSA), signed into law by President Obama in 2015 and approaching implementation at the state-level by 2018. The session will be held in cooperation with Foundation affiliates, Americans for the Arts (AFTA), and the National Association for Music Education (NAfME).

Once the show officially opens on Thursday, January 19, the show will welcome NAMM’s GenNext program, which fosters the development of college-aged leaders in the music industry, and includes nearly 2,000 college music students and faculty with NAMM President’s Innovation Award winners, attendees will experience a variety of sessions, speakers, events, and camaraderie curated to enhance blossoming careers and provide professional development. Alongside the emerging leaders, the show will welcome Music Education Days; in its tenth year, this annual program offers music teachers and administrators informational sessions, networking opportunities, and the chance to experience the newest innovations in school band and orchestra instruments. The Music Education Days program at The NAMM Show is open to all music teachers, school administrators, and school board members.

On Friday, January 20, important music education policy updates will be discussed as part of NAMM’s D.C. Fly In Reunion. Presented by NAMM’s Director of Government Relations Mary Luehrsen and Leo Coco, Senior Policy Advisory of Nelson, Mullins, Riley & Scarborough, the presentation will share important updates on “The Every Student Succeeds Act” (ESSA) and details of the annual member 2017 Fly-In trip, scheduled to take place May 22-25, 2017.

As the day begins to wind down, the beat of The NAMM Show will come alive with sonic possibilities. At the 21st annual All-Industry Drum Circle, presented in collaboration with Remo, all NAMM Show attendees are welcome to join the party and while at it, gather ideas for fun, group-based recreational music making. Once the drum circle is in full swing, the party will continue over on the Grand Plaza stage with The NAMM Foundation’s Celebration of Music Education. Featuring former New York Yankees centerfielder, music education champion, and accomplished jazz musician Bernie Williams and his All Star Band, the act will treat attendees to a musical celebration of music education.

Saturday morning ushers in The Grand Rally for Music Education, an opportunity for all NAMM members, music educators, college students, and faculty administrators to convene to salute and celebrate the many who make music education possible. Presented in collaboration with Yamaha, the rally will feature the dynamic duo of Black Violin. Members Kev Marcus (violin) and Wil B (viola) will treat the crowd to a sonic melding of hip-hop and classical sounds as they discuss the importance of music in their own lives, along with student performances by The Perfect Fourth Quartet, a Sphinx Organization ensemble and recipients of the 2016 National Arts and Humanities Youth Program Award.

On Sunday, join The NAMM Foundation for a Recreational Music Making Brunch and Learn in the ACC Member Center. Hosted by Luehrsen, the session will discuss music making as a “vital part of the human existence” as presented in the Oxford Handbook of Music Making and Leisure. Contributing author Lee Higgins, (President of the International Society for Music Education [ISME] and Director of the International Centre for Community Music York St. John University) and co-editor Roger Mantie (Associate Professor at the Music Education School of Music, Arizona State University) will discuss the foundational elements of music making in all of us. Later in the day, NAMM President and CEO Joe Lamond will moderate The Sandy Feldstein Roundtable. The panel of industry leaders will offer advice and inspiration for those seeking a career in the music industry.

Many more opportunities to champion music education await attendees at The 2017 NAMM Show. For a complete list, or to discover other ways to become involved, please visit

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Player Demand for Greater Musical Expression Fuels Five-Year Growth of Analog Synthesizers

Analog synth market sees nearly 20% growth in total retail sales since 2010


Release Date

Tue, 12/06/2016

Following three decades of digital interfaces and sampler dominance, a new generation of musicians desiring a return to warm, pure sounds are fuelling a resurgence in analog synthesizer retail sales. In the past five years alone, Moog Inc., Korg USA Inc., WMD and other brands who will present their synths and electronic products at the 2017 global music products NAMM Show have helped drive the analog synth market to a 19.9% growth in total retail sales.

The data, provided by 2016 NAMM Global Report, underscores a re-emergence of players captivated by the tactile playing experience of analog control surfaces as musicians favor working knobs, faders and other features in lieu of digital displays and computer interfaces.

“Players are realizing that an analog synth is much more of a real, honest-to-goodness musical instrument,” says Dave Smith, founder of San Francisco-based Dave Smith Instruments. Nate Tschetter, Manager of Music Product Marketing at Yamaha adds, "Many are choosing analog because it’s immediate, and while analog is definitely ‘in,’ it’s more about the ability to create unique sound and having it sound good."

Tatsuya Takahashi, Korg Synthesis Chief Engineer and designer of the company’s minilogue synth, understands the importance of unparalleled usability and musicality.Whenever I design a synth I try to break down barriers between man and machine - the musician needs to be inspired physically and emotionally to create their own music. It's evident that this thinking has resonated with current trends that turn away from difficult and complicated systems, often inside of computers, in favour for dedicated hardware that often do less functionally, but are great at what they do in a musical way.”

With professional-grade analog synths ranging from the low-hundreds to several thousands of dollars, Korg and several other makers of electronic instruments are also continuing to meet the demand by releasing new and redesigned synths at price points that are very accessible to a variety of musicians of wide-ranging backgrounds. “The power-to-affordability ratio is also phenomenally-favorable to the synth enthusiast,” says James Sajeva, director of technology brands at Korg’s Melville, NY headquarters. “In the case of a reissue [synth] you can get ‘the’ sound and workflow for a fraction of what an original - in even remotely good condition - would fetch.”

For synth pioneer Moog, Inc., the boom in sales at retail is no surprise. The company’s list of legendary synth music-makers have included The Beatles, Keith Emerson and Led Zeppelin, who utilized Moog’s music machines designed for a “particular sound and feel that hasn't been duplicated and is musically-desirable.” In a departure from the typical trade show approach, Moog Music will use their booth space at NAMM 2017 to honor the staggering number of guiding lights the synth community has lost in 2016.Through a unique digital interactive experience, Moog will encourage reflection and celebration of artists like Pauline Oliveros, Keith Emerson, Bernie Worrell, Jean Jacques Perrey, Isao Tomita, and Don Buchla.

On the whole, electronic music products were one of the strongest performing music product segments in 2015, posting near double-digit retail growth in 2015 at 9.9%. The electronic music products category, comprised of keyboard synthesizers, controller keyboards, electronic pianos, rhythm machines and electronic drums, touted a retail value of $238.3 million in 2015, and this year, the category has already reached more than $155 million through Q3. Additionally, digital pianos are enjoying a renaissance and are up 24.38% in retail sales and 13.1% in units sold over the past 10 years.

The NAMM 2016 Global Report is designed to offer the music products industry discerning industry trends and opportunities for businesses to shape their vision, business strategies, and seek out new markets. The report is compiled from independent data sources from around the world including The Music Trades magazine and the U.S. Census Bureau. This year’s Global Report compiled data from 24 countries, including Argentina, Australia, Austria,

Brazil, Canada, China, the Czech Republic, Finland, France, Germany, Hungary, India, Italy, Japan, Mexico, the Netherlands, Norway, Russia, South Korea, Spain, Sweden, Switzerland, the United Kingdom and the United States.

Dave Smith Instruments, Yamaha, Roland, Korg USA, Inc. Moog Inc., Verbos Electronics, Make Noise and other multiline product manufacturers will be among the more than 75 exhibitors presenting 260 different synthesizers and related equipment at The NAMM Show, being held in Anaheim, California, January 19-22.

The NAMM Show gathers 100,000 members of the music product industry from around the world to preview new products from every category of music making. Register for badges to experience more than 6,000 music product, instrument and technology brands, special events, and live entertainment. Free badge deadline is January 4, 2017, at 11:59 pm PST.

Learn more about the NAMM Show at

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The 2017 NAMM Show Offers Enriching Professional Development, Inspirational Sessions Across Industry Segments

-More than 120 free sessions await members at the annual industry gathering-


Release Date

Tue, 11/15/2016

At The 2017 NAMM Show, inspiration and innovation, transformative business know-how, and leading strategies and tips for music industry professionals and businesses of all sizes will be offered through more than 120 free educational sessions. The Show’s NAMM U and TEC Tracks sessions have been designed to inspire members from various disciplines within the music products industry — from music product retailers and manufacturers to professionals in pro audio, live sound and lighting. Registrants will have access to learning sessions from the world’s top thought leaders and their peers who will present successful strategies and best practices trending across the industry today.

On Wednesday, January 18, many business-enhancing opportunities begin before the show officially opens, with an all-day intensive training: Retail Boot Camp. Featuring two different tracks, this training includes a schedule of strategies and tools for everyone involved in music retail who aims to strengthen their businesses and business practices through “Sales, Marketing and Websites” or “Financial Management” tracks. Speakers in the first track include pre-eminent thought-leaders “The Retail Doctor,” Bob Phibbs; digital marketing pioneer Larry Bailin; and Ben Blakesley, social media marketing leader at Reebok. In the financial track, experts Alan Friedman and Daniel Jobe of Friedman, Kannenberg & Co. will offer tools and strategies for sound fiscal management.

Beginning Thursday morning, the show will officially open each day with NAMM U Breakfast Sessions. Located on the NAMM campus in the Hilton’s Pacific ballroom, the sessions will feature prominent keynote speakers sharing today’s best business practices, innovative ideas and inspirational strategies designed to transform businesses. Thursday morning kicks off the show with “Breakfast of Champions,” an up-close look at the people changing the music products industry, and led by NAMM President and CEO Joe Lamond. On Friday, the show welcomes back marketing expert Larry Bailin for “2020: Future-Proof Your Business,” a session on how customers are changing, and how to prepare your business for the future. On Saturday, best-selling author and social media legend Guy Kawasaki brings “The Art of Innovation,” a presentation designed to reveal practical, surprising and even counterintuitive ideas to trigger innovation in a music store or products business. Sunday morning will welcome the perennial favorite “Best in Show” session. Led by Frank Alkyer of Music Inc. and UpBeat Daily magazines, a guest panel of music retail experts make their picks for the biggest products and technology breakthroughs found on the NAMM show floor.

Following each morning’s Breakfast Session, The NAMM Idea Center will come alive with more than 45 free presentations and panels that will help NAMM members discover the most creative ideas that are proving successful in music retail right now. Held in the lobby of the Anaheim Convention Center, the Idea Center will play host to a variety of hot topics in retail today, including search engine optimization (SEO), website upgrades, store design breakthroughs, lesson program improvements and online marketing. Members seeking to enhance their business systems can learn from a variety of NAMM Member service providers appearing on The NAMM Retail Tech stage — new for The 2017 NAMM Show and located inside the NAMM Member Center, also in the lobby. The NAMM Retail Tech stage is the hot spot for a series of sessions on retail software, technology platforms and strategies for business modernization, all offered by NAMM service providers.

For sound, studio and stage professionals, TEC Tracks returns with more than 70 robust sessions curated to enhance skills that are crucial now and leading into the next decade. For the first time, TEC Tracks will offer themed days to cater to the different audio and technology communities at the show.

Starting on Thursday, TEC Tracks ushers in the Entertainment Technology (Live Sound and Lighting) day with a special opening session led by live sound engineer Mark Frink and a panel of pre-eminent front-of-house mixing engineers. Also on Thursday, a special “Introduction to Dante” session hosted by Audinate will offer budding audio pros an opportunity to learn more about the networking technology. In addition to the special session, Audinate will host two days of the company’s Dante Training and Certification program.

On Friday, TEC talks Futurism, when A3E (Advanced Audio + Applications Exchange) begins its first-for-NAMM, future-focused two-day program. Under the banner of “Creating Harmony Between Man and Machine,” the series of sessions will explore the boundaries of musical creativity using advanced audio applications and technologies that are transforming the MI market.

On Saturday, TEC Tracks will offer a full day of expertise on Recording day, starting with a special keynote from sonic mastermind, Peter Asher (James Taylor, Linda Ronstadt, Morrissey), who will be interviewed by music industry analyst Bob Leftsetz. Saturday will also play host to Aerosmith producer Jack Douglas as he dissects the band’s “Toys in the Attic” album with award-winning journalist Mr. Bonzai. At the conclusion of the day, Douglas will be inducted into the NAMM TEC Hall of Fame as part of The NAMM TEC Awards. Now in its 32nd year, the annual awards honor a variety of companies and technical innovations behind today’s sound recordings, live performances, films, television and video games, along with musicians who embody the spirit of industry legend Les Paul with The Les Paul Award. The 2017 recipient of the Les Paul Award is Aerosmith co-founder and lead guitarist, Joe Perry.

On Sunday, TEC Tracks will switch its focus to “what’s next” during the Music Business day, which will cover everything from marketing to intellectual property to distribution in a forward-thinking program that will speak to emerging and established music professionals.

Members who are planning to attend The 2017 NAMM Show are encouraged to secure their badges before January 4, 2017 when the free badge deadline expires. Please visit for additional information.

To view the complete schedule of NAMM U and TEC Tracks sessions, please visit 

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Vote ARTS! NAMM and Americans for the Arts Present ARTSSpeak Panel at Republican and Democratic National Conventions


Release Date

Thu, 07/28/2016

At the Republican and Democratic National Conventions, NAMM joined arts leaders from Americans for the Arts, the Arts Action Fund, and top policy makers and advocates to discuss the importance of arts policy and education. Aptly named ARTSSpeak, the national nonpartisan policy forum discussed the transformative power of the arts to impact 21st century learning, the economy, and healing, especially for wounded military veterans and their families.

Both panels included opening remarks from Americans for the Arts President and CEO Robert Lynch and NAMM President and CEO Joe Lamond. Former Arkansas Governor and musician Mike Huckabee moderated the RNC ARTSSpeak panel, and Jeffrey Rosen, National Constitution Center President and CEO moderated the DNC panel. Congressional leaders, governors, mayors, performing artists, business leaders, and wellness advocates served as panelists, including Congresswoman Suzanne Bonamici (D-OR), Governor John Hickenlooper (CO), Lieutenant Governor John Sanchez (NM), West Sacramento Mayor Christopher Cabaldon, Oklahoma City Mayor and U.S. Conference of Mayors President Mick Cornett, musician Ben Folds, and actor, dancer, and singer, Ben Vereen. Additional participants included Maria Jukic, director of the Cleveland Clinic Arts & Medicine Institute; Karen Gahl-Mills, executive director of Cuyahoga Arts & Culture; Akram Boutros, MetroHealth CEO; and Arthur Bloom, MusiCorps founder and director.

The NAMM Foundation’s “Talking Up Music Education” podcast was at both conventions to highlight the importance of music and arts education policy at the federal, state, and local levels. Guests included New York Times columnist and PBS News Hour contributor David Brooks and artists Ben Folds and Ben Vereen in a conversation with Robert Lynch, Joe Lamond, and NAMM Foundation Executive Director Mary Luehrsen. The recorded podcast will be released and available for free download starting August 23 from the iTunes store.

Event images are available for editorial use, with credit:   
ARTSSpeak @ RNC at The Rock and Roll Hall of Fame (Credit: Jamie Sabau/Getty Images)

ARTSSpeak @ DNC at The Philadelphia Museum of Art’s Van Pelt Auditorium (Credit: Lisa Lake/Getty Images)

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“Growing up in a small town in Oklahoma, summers always started with lemons. My lemonade stand wasn’t elaborate. I simply sold cold lemonade, earning enough money each year to buy fireworks to enjoy with my cousins at our family farm.”

More than just a cherished memory, these early summers offered a simple but important lesson in retail that I would later see illustrated over and over again throughout our association’s membership at NAMM—when life gives you lemons, make lemonade, and the results can be explosive!

One such perfect example is Larry Noto of Music Land in Bel Air, Maryland. When his father passed away in 2015, he was faced with the decision to either close down the store or keep his father’s legacy alive. Larry had no industry experience; but he didn’t let that stop him. He resigned from his current job and took over the family business.

Shortly after, Larry attended Summer NAMM and soaked up every last piece of advice he could get at the NAMM U Idea Center and Retail Boot Camp. More importantly, he went back home and applied what he learned to his business.

Never in his wildest dreams did Larry anticipate winning “Best Store Turnaround” at the Top 100 Dealer Awards, just 12 months later. Talk about turning a sour situation into a firecracker year!

Summer NAMM is just a few months away. As you read this, many NAMM members have finalized their 2018 Top 100 Dealer Awards submissions.

"As your trade association, it is NAMM's honor to bring the retail community together for one night and honor the passion that ignites our industry."

Now in its eighth year, the entries continue to get stronger, inspiring greatness in our industry and giving our retail members the opportunity to learn from one another. Through shared innovation, new approaches and evolving business models, this awards show has truly cultivated a trusted network and supportive retail community.

Already, 293 companies from 44 states and 11 countries have been honored. In fact, 11 stores have been recognized on the Top 100 Dealer list all seven years! If your store is among this impressive list of retailers, congratulations and THANK YOU. Your retail success has fired up an entire industry and illuminated a path for our 2018 nominees.

Maybe 2018 is going perfectly for you so far—but if it isn’t, there are ways to increase profits, generate customer loyalty or make positive, lasting impact in your community that you have yet to tap into. Summer NAMM, and in particular the Top 100 Dealer Awards, will ignite your passion, imagination and know-how in these areas and more.

I hope to see you at this year’s Top 100 Dealer Awards on Friday, June 29 at 7 pm. As always, there will be some regular standouts and surprise winners. But I promise you, there will be plenty of lemonade on hand and the fireworks will be spectacular.

See you in Nashville!

Causby Challacombe. CAE
NAMM Director, Membership


Playback BlogCareer and Business

Luis Miranda

Interview Date:
January 27, 2018
Job Title:

Luis Miranda often visited the Palladium Theater as a teenager to dance. During one visit, Luis was asked by a member of the band if he played the congas since their conga player was out sick.  This then started a 70 plus year career as a Latin percussionist! He worked with some of the biggest names in jazz including Dizzy Gillespie, Charlie Parker, and Cal Tjader. Luis was also an early supporter of Martin Cohen who launched the Latin Percussion Instrument Company based on the needs of musicians such as Luis.

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Luis Miranda

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Industry Tribute: Remembering Those We Lost in 2017

Each year NAMM hosts a special Industry Tribute, remembering the music industry professionals we lost over the past year and featuring a moving video accompanied by live bagpipe music from the Los Angeles Scottish Pipe Band. Join us on the Grand Plaza for this memorable tradition.  

The Yamaha All-Star Concert on the Grand 2018

Friday, January 26 — 6:00 pm to 8:30 pm
Anaheim Stages, NAMM Yamaha Grand Plaza Stage

Women at NAMM Reception

Thursday, January 25 — 5:30 pm to 7:00 pm
Anaheim Hilton, California Ballroom CD (Level 2)

Join us for a special cocktail networking reception celebrating the contributions of women in the industry. 


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