Norbert Stumpf

Interview Date:
April 12, 2018
Job Title:
Mayor of Bubenreuth

Norbert Stumpf was elected the mayor of Bubenreuth in 2014 and actively promotes the legacy of his town as an important center for stringed instrument production. At the end of World War II, hundreds of families involved in the production of stringed instruments settled in Bubenreuth. Even though the heyday of instrument production may be over, and companies such as Höfner and Framus have moved on, the tradition, with luthiers and bow makers as well as suppliers working in Bubenreuth is alive. Norbert Stumpf’s grandfather worked at Winter, a company that produces bags and cases for the music industry. Norbert values the traditions and plans to expand the Bubenreutheum, a museum in town that celebrates the luthiers of Bubenreuth and their rich history. 

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Norbert Stumpf

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ANAFIMA, Associação Nacional da Indústria da Música, is the Brazilian music industry association that serves over 1,200 people annually across Brazil. A first-time NAMM Foundation grantee, ANAFIMA has utilized the grant to increase Brazil’s participation in Music Teaching Week, which aims to use education as an instrument to generate a passion for music and Make Music Day. NAMM interviewed the association's president, Daniel Neves, about his experiences in expanding the Brazilian music industry.

For those who are not familiar with Anafima, can you share your background and the vision / mission for the organization?

ANAFIMA (Brazilian Music Industry Association) was founded to help facilitate the Brazilian musical market’s growth. We work with companies to help them learn and share best management practices and offer business-building resources. The association is split into four main categories: musical instruments, pro audio, installations, and car audio. Each category has its own goals and objectives proposed by its members. Currently, ANAFIMA is the biggest association in Brazil and it represents companies of all different sizes. You can learn more about the association here.

What are some of your goals for the next five years?

Personally, I would like to continue my engagement with music companies and help them with their market growth. A lot of these companies don’t realize that the music industry is much bigger than they have imagined. Some of my goals are to amplify the awareness of music making, demonstrate to new generations that music is part of the entertainment industry, and show them how a career in these fields can be profitable when their skills and professionalism are utilized. In the next five years, I hope that the work we are doing with our member companies will be an investment that will help them expand into an international level.

How does working with the NAMM Foundation benefit Anafima?

Partnering with the NAMM Foundation helps us reach many of our goals. Our organization shares the same values as the NAMM Foundation, so we make sure to reinforce ideas and resources in everything that we do for our country. Furthermore, attending The NAMM Show makes a big impact to the work that we do because it helps us to stay connected and inspired. We are also able to collaborate ideas and resources for the annual Make Music Day celebration.

In the past, what are some challenges that you have seen for Brazilian / South American music and pro audio companies?

Brazilians have an entrepreneurial spirit, but many companies in the past have only focused their efforts on the local market. With NAMM and Apex Brazil’s support, ANAFIMA will be able to promote more exhibition experiences and push manufacturers to target the international market. Step by step, we are helping the industry think more about product design, investment in technology, and manufacturing processes on a global level.

Why should NAMM Members be interested in working in the Brazilian / South American market?

NAMM members should be interested in our market because we have many great products and brands that will inspire them. Many people complain about the high taxes of Brazil and use it as an excuse to do nothing because of the new export strategy. In fact, they need to understand that countries with high taxes, such as Brazil and Russia, are used to paying these taxes in order to buy a product. Products that inspire people to play more music are more than welcome into our market. Based on what I have seen, many international brands still act as if were still in the 80s or 90s. Our world is changing and people need to see how we can impact their business globally.

With your involvement with Make Music Day, what are some special events you plan on conducting?

There are many music shops in Brazil that are going to promote the event this year. We are asking every music leader in each city, town and state to create their own version of Make Music Brazil. Also, there are many schools that have agreed to participate in Make Music Day. I’m also hoping to connect with more music therapists to participate in the event because I believe that there is a strong relationship between music and health.

What activities are planned for the Brazilian / South American market for Make Music Day?

The event in Brazil will have many music shops and schools providing free classes and workshops. There are also many public schools that join us on that day. I am also lucky to be work with many well-known leaders in Brazil to help us with the event. This year we expect to host the largest ever national event to support music and music education in Brazil’s history.

The National Association of Music Merchants Foundation Honors Representative Suzanne Bonamici with the SupportMusic Champion Award


Release Date

Wed, 05/23/2018

On Tuesday evening, The National Association of Music Merchants (NAMM) Foundation honored Representative Suzanne Bonamici (D-OR) with the organization’s SupportMusic Champion Award. The award was presented in recognition of the Representative’s tireless work, and strong support of music education, including her lead role in the 2015 passage of the bipartisan Every Student Succeeds Act (ESSA). This new law puts more focus on a well-rounded education - including music - and gives more decision-making to states and local districts. The Representative is also the founder and co-chair of the Congressional STEAM Caucus (Science, Technology, Engineering, Arts, and Mathematics), a bipartisan organization which seeks to recognize the benefits of both arts and sciences in developing critical thinking skills for success in career and life. 

“As the daughter of a piano teacher, I’m thrilled to receive the SupportMusic Champion Award,” said Representative Suzanne Bonamici. “I grew up in a home full of music, and I understand and appreciate the power of music to teach, entertain, engage, and connect people of all ages and backgrounds. In Congress, I’m working to make sure all students get a well-rounded education that includes music.” 

“With gratitude, we applaud Representative Bonamici’s ongoing service as a policymaker who believes that every student must have access to quality music and arts education programs,” said Mary Luehrsen, Executive Director of The NAMM Foundation. “Through her leadership, the future of music and arts in school is much brighter for children across the nation.”  

The SupportMusic Champion Award was presented at a reception held in concert with NAMM’s Annual Advocacy Fly-In to Support Music Education before a delegation of nearly 100 leaders in the music products industry, professional musicians, and representatives from the Country Music Association (CMA) and VH1 Save the Music Foundation. The annual award honors Members of Congress who have made significant contributions to education and access to music and arts programs for all students, particularly those in low-income school districts. Past recipients include Senators Lamar Alexander; Bob Casey; Jay Rockefeller; Joe Manchin; and Tom Harkin; and Congressmen John Lewis and Jim Clyburn. The SupportMusic Coalition is sponsored by The NAMM Foundation and counts over 50,000 participants from the music and education sectors. 

Since 2012, Representative Bonamici has served the First Congressional District of Oregon, which includes Washington, Yamhill, Clatsop, and Columbia counties and part of Multnomah County. In Congress, she is the Vice Ranking Member of the Committee on Education and the Workforce and is dedicated to setting national policies that give students and educators the support and opportunities they need to succeed in school and life. She is also the co-chair of the bipartisan Congressional STEAM Caucus, which aims to encourage innovation and creative thinking by integrating arts and design with Science, Technology, Engineering, and Math education. Representative Bonamici also serves as a member of the Committee on Science, Space, and Technology, and she is the top Democratic member on its Subcommittee on the Environment.  She also serves as co-chair of the House Oceans Caucus.  

To learn more about Rep. Bonamici, please visit

High quality photos for immediate use:
Please credit Kris Connor/Getty Images for NAMM.

About The NAMM Foundation
The NAMM Foundation is a non-profit supported in part by the National Association of Music Merchants and its 10,300 members around the world. The NAMM Foundation works to advance active participation in music making across the lifespan by supporting scientific research, philanthropic giving and public service programs. For more information about The NAMM Foundation, please visit  


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Why Music Matters

Mounting Evidence Shows Music Education Boosts Student Achievement in Reading and Math; Helps Students Stay in School

Release Date

Tue, 05/22/2018

Passage of ESSA Should Have Meant More Music and Arts; Advocates on Capitol Hill This Week Say a Wide Opportunity Gap Still Prevails

Condensed guide “Music Matters” released this week, highlights recent findings

Washington, D.C. – Last week, National Public Radio aired a lengthy feature, “The Surprising Benefit of Moving and Grooving with Your Kid,”  highlighting the cognitive benefits for preschoolers and their parents who are exposed to rhythm and melodies. It’s not just preschool students seeing gains, a wide body of new research shows that music education plays an important role in social development and academic success throughout K-12 education.

 “The facts are clear,” said Mary Luehrsen, executive director of the NAMM Foundation. “When students have a chance to play an instrument, sing in a chorus or participate in other musical activities, they are more likely to stay in school – more likely to perform better in English, math, science and second languages.”

Armed with this growing body of research, music advocates from across the U.S. including the Arts Education Partnership, The Country Music Association Foundation, and the NAMM Foundation, are meeting with members of Congress this week, calling for more music resources to be made available in U.S. classrooms.  “We’re translating knowledge into action,” said Luehrsen. “Musicians, music educators and music merchants are telling members of Congress this week that all students deserve a chance to experience hands-on music education, regardless of income, race or geography.”

The Every Student Succeeds Act (ESSA), passed and signed into law in 2015, the successor to the No Child Left Behind Act (NCLB), identifies music as a core academic subject required for a complete education for all students. In many communities, however, music is still regarded as “extra-curricular,” treated as a luxury and subject to budget cuts when school districts face financial constraints.

Often these are the same schools and districts under intense pressure to focus on academic subjects where outcomes can be measured by standardized tests at the expense of other areas of a well-rounded education. The latest research, however, shows that ignoring music education can be counterproductive – because these programs improve overall academic performance across a wide range of subjects, and help students stay in school.   

For example:

  • Music students do better in English, math and science than their peers without music. Researchers at the University of British Columbia found that high school band students have higher achievement scores in English, math and biology than students who are not in band classes.
  • More music and art mean fewer dropouts, and a reduced number of suspensions. Scholars from the University of Kansas, evaluating the Music Makes Us program in Nashville, found graduation rates 20 percent higher for students with at least one year of music, and 30 percent higher for those with more than one year of music.  In addition, a longitudinal study from the University of Maryland found that for each additional year of arts education, students were 20 percent less likely to be suspended from school.
  • Music students are better at learning a second language. A study by neuroscientists at the University of Toronto found that students who received “early extensive and continued music education showed greater fluency and competence in learning a second language, when compared to non-music students.

A condensed guide that highlights these research findings and other research that demonstrates the connection between student success and music education entitled  “Music Matters” can be found at:


About The NAMM Foundation:
The NAMM Foundation is a non-profit supported in part by the National Association of Music Merchants and its approximately 10,300 members around the world. The foundation advances active participation in music making across the lifespan by supporting scientific research, philanthropic giving and public service programs. For more information about the NAMM Foundation, please visit


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