The NAMM Foundation Announces $675,000 in Grants to Music Education Programs Worldwide


Release Date

Thu, 07/06/2017

The NAMM Foundation has announced that the organization will benefit 24 different music education programs with $675,000 in grants, an increase made possible by NAMM Foundation donors. The beneficiaries, located both domestically and abroad, provide access and instruction to a variety of different communities and demographics. While unique in instrumentation and location, each organization’s mission underscores the Foundation’s commitment to creating and supporting access to quality music education programs to inspire a life-long love of music making.

“From France to Brazil, to Canada and Great Britain and beyond, the recipients of our grants are working to create access and opportunities for all people to experience the joy of making music,” stated Mary Luehrsen, Executive Director of The NAMM Foundation. “It is through the transformative work of nonprofit music service organizations that thousands of people will discover their own musical talents.”

Since its inception in 1994, The NAMM Foundation’s annual grant program has donated more than $16 million in support to domestic and international music education programs, scientific research, advocacy and public service programs related to music making. The grants are funded in part by donations from the National Association of Music Merchants (NAMM) and its 10,300 member companies worldwide.

“We are grateful to the many new and existing donors who have so generously benefitted the NAMM Foundation this past year,” continued Luehrsen. “Their generosity has helped the Foundation expand its grant making efforts to benefit numerous opportunities for people of all ages to experience the joys and benefits of making music.”

The 2017 beneficiaries of The NAMM Foundation grants are as follows:

Anafima Associação Nacional dos Fabricantes de Instrumentos Musicais e Audio LTda (ANAFIMA)

The Brazilian Musical Instruments and Audio Industry Association is led by a mission of creating more musicians. The charity was formed by the ANAFIMA to channel resources directly into creating more music makers. The NAMM Foundation funding will support its efforts to expand National Play Day in 2018 offering free lessons through a network of music stores and companies. A grant will also support promotional efforts through an expanded website and PR outreach to promote the benefits of making music and National Play Day events and music learning opportunities.

Australian Music Association

The Australian Music Association is the trade body for the music products industry, representing wholesalers, manufacturers, retailers and associated services for musical instruments, pro audio, print music, lighting and computer music products. The NAMM Foundation funding supports the expansion of AMA’s commitment to Recreational Music Making and the organization’s Young Warriors program. This outreach and youth development effort is organized in collaboration with regional mental health professionals and youth workers who operate rock bands and hands-on music technology learning in store fronts and community centers. Funding will also support the 2018 Make Music Day Australia.

Coalition for Music Education in Canada

The Coalition for Music Education in Canada (CMEC)’s mission is to raise the awareness and understanding of the role that music education plays in Canadian culture, and to promote the benefits that music education brings to young people. The NAMM Foundation funding supports the expansion of its Music Monday program, a public awareness initiative that engages thousands of music makers and the media in the opportunity to celebrate music making's vital role in school and in life. The program has engaged national media, politicians and artists in promoting the importance of music education for all children in Canada. CMEC will also continue to advance its Youth4Music program engaging young people in their communities creating a network of youth promoting the benefits and importance of music education.

Dallas Wind Symphony

The Dallas Wind Symphony’s mission is to bring extraordinary musicians and enthusiastic audiences together to celebrate the performance, promotion, and preservation of the music and traditions of the American wind band through concerts, recordings, broadcasts, music education programs, commissions, and projects that nurture the professional development of musicians, composers, and conductors. The NAMM Foundation funding will support their School Band Education Enrichment for all Dallas Independent School District fifth grade students as an introduction to band. Funding also supports the Dallas Wind Symphony summer band camp that provides at-risk and underserved students from the Dallas Independent School District the chance to attend a unique summer band camp presented by the professional musicians of this world-class wind ensemble.

EngAge, Inc.

The EngAge mission is to empower people- intellectually, creatively and emotionally- to do what they do best for the rest of their lives. EngAGE is a national service program that is an outgrowth of NAMM-funded research on the impact of rigorous music and art making on the health and wellbeing of seniors. A first-ever NAMM Foundation grant will support “EngAGE in Music,” an expansion of ongoing EngAGE in Creativity programs, that transforms senior apartment communities into vibrant centers for teaching and learning, artistic exploration, creativity and engagement. Funding support for EngAGE in Music will offer a variety of music programs (taiko drumming, ukulele, choir and other ensemble music opportunities) for low-income seniors residing in Common Bond communities in Minneapolis, MN through a collaboration with the MacPhail Center for Music.

Guitars and Accessories Marketing Association

The Guitar and Accessories Marketing Association (GAMA) is a trade association comprising guitar products manufacturers and distributors with a mission to bring together and grow the guitar community by promoting greater access to learning and playing guitar. The NAMM Foundation funding supports the training of 250-300 school music educators in the coming year through workshops that occur across the country and provides tools to start school-based guitar programs. Through the grant, this long-running program has substantially influenced what is offered in music education curriculum programs in the U.S. today.

Guitars in the Classroom

Guitars in the Classroom (GITC) trains and equips classroom teachers to integrate singing and playing guitar into children’s daily school experiences. By providing instruction, access to instruments, resource materials, and program supervision, GITC empowers educators to transform classrooms into musical environments that bring out the best in all students by engaging them in studies across the curriculum. The NAMM Foundation funding will support the “Triangle Training Approach” – workshops and teacher training to support teachers as they integrate guitar and ukulele into the elementary curriculum.

John Lennon Educational Tour Bus

The John Lennon Educational Tour Bus is a non-profit 501(c)(3) state-of-the-art mobile audio and HD video recording and production facility. The NAMM Foundation funding supports a school and community residency in school year 2017-18 featuring student workshops on The John Lennon Educational Tour Bus, a mobile recording studio that provides hands-on training in music technology. As part of the residency, The NAMM Foundation hosts a community-wide, town hall style SupportMusic Community Forum as a national webcast that celebrates the community’s commitment and support for music education for all students. A school district/community is selected based on a submission to a “What Makes Music Education Great in My District” video contest that is held each fall.

Little Kids Rock

The mission of Little Kids Rock is to restore and revitalize music education in U.S. public schools. It provides free musical instruments and music instruction to underserved schools across the country. The NAMM Foundation funding supports Little Kids Rocks’ Modern Band Rockfest 2017, its 5th annual national teacher training conference. This week-long teacher training event guides teachers and administrators in methods to develop “modern band” programs – guitar, drums, keyboard – as part of school music education offerings.

The Mr. Holland's Opus Foundation

The Mr. Holland’s Opus Foundation (MHOF) expands and boosts music education in schools by providing durable, high-quality musical instruments to deserving, under-funded music programs nationwide. MHOF also helps schools advance best practices to ensure the longevity of these vital programs. The NAMM Foundation funds will assist MHOF in selecting and providing new instruments to supply two school music programs.

Music For All

Music For All/UK is the charity attached to the UK musical instrument industry. The organization serves to make more musicians. The charity will use The NAMM Foundation grant to align its Learn to Play Day in 2017 with the global Make Music Day UK music events and to expand the reach and ambition of the project. The Learn to Play Day annual event enables the public to have free lessons at UK music retail stores. The goal is to expand Learn to Play Day to a week-long event that culminates in UK-wide Make Music Day being developed with partners that include the BBC, musicians’ union and others. As part of an expanding NAMM-member-led network, Music for All will also share its community event resources with MI organizations in Brazil, Spain and Germany.

Musical Futures Australia

Musical Futures, a program created in the UK and with NAMM support, will offer training to teachers in schools. The program is designed to extend the reach of music education into the local school systems across Asia using the Musical Futures approach to teaching and learning. A grant supports the project’s immediate goals to increase access to music making through: the development of a network of schools and highly skilled teachers who can facilitate and lead music education in their local cities and communities; creating an infrastructure and means to transfer the skills and approach to local teachers and school systems; broaden the base of music making opportunities to include recreational/community music making for young students; and address the barriers and impediments that restrict access to music making across school systems.

National Piano Foundation

The mission of the National Piano Foundation is to develop educational programs, activities and materials which educate the general public, parents and students about the value, benefit and enjoyment of playing the piano; contribute to the professional well-being of the teaching community; support the music study success of piano users; and promote the productive interaction and cooperation of all segments of the music industry. The NAMM Foundation funds will support the continuance of the National Piano Foundation’s (NPF) training for piano teachers in collaboration with Music Teachers National Association (MTNA). The grant also supports a new program, Keyboards in the Classroom, and the development and piloting of a new classroom curriculum and teacher training modeled after a high-impact program in a Texas public school. This “teaching the teacher” program seeks to reach thousands of more students through group keyboard lessons and compel piano and piano lab purchases as part of music education infrastructure needs in public schools.

National String Project Consortium

The National String Project Consortium (NSPC) is a coalition of String Project sites based at colleges and universities across the United States. The NSPC is dedicated to increasing the number of children playing stringed instruments, and addressing the critical shortage of string teachers in the United States. The NAMM Foundation funding support will provide teacher training for string music educators and offer training to teach strings in inner-city and under-served communities. Funding will support the emerging programs of four existing sites at Pacific University, Kennesaw State University, Southern Mississippi University, and University of Texas at El Paso, as well as a new site at Tennessee Tech University.

Notes for Change, Inc.

Notes for Change, Inc. seeks to empower students through the experience of musical study and increasing access to music education. The organization's goals are to promote life skills and community through musical training, and advocate for music education. The NAMM Foundation funding will expand the Ensemble Newsletter readership by distributing in formats that provide access through all means across the global Sistema. Support will also raise awareness through a social media campaign.

Orchestre a' L'Ecole

Orchestre A L’Ecole, a non-profit music trade association in France, aims to develop the musical abilities of young people in schools in disadvantaged areas. The NAMM Foundation funding will support the continued expansion and provide instruments for students regardless of the personal financial resources of schools and students. As of September 2016, this program of youth orchestra development in France has increased to include 1,200 orchestras throughout the country and hosts national and regional festivals.

Percussion Marketing Council

The Percussion Marketing Council’s mission is to provide professional marketing and advertising campaigns, programs and activities that bring increased public awareness to drumming, thus increasing the number of people playing all types of drums. The NAMM Foundation funding supports four key PMC program areas: Drum Set in the Classroom (DSC) that offers in-school drum set workshops with a goal to create more drummers and familiarity with drum set music making; expansion of Percussion in the Schools (PIS) to include more in-school events and cultivate more professional facilitators; Drums Across America based on PMC’s successful drum lesson lab tent at select Vans Warped Tour in the summer and increase the lesson lab activities in school and community settings; and International Drum Month, an annual promotion and percussion celebration effort.

Percussive Arts Society

Percussive Arts Society (PAS) is a non-profit, music service organization. Its mission is to promote percussion education, research, performance and appreciation throughout the world. The NAMM Foundation funding supports its expansion of the Indianapolis-based Find Your Rhythm! Community Outreach program. The grant will continue its work with Indianapolis-area school districts via tours and hands-on programs at Rhythm! Discovery Center that also serve the general public with exposure to music education and percussion in its Saturday programs.

San Diego Youth Symphony

The San Diego Youth Symphony (SDYS) and Conservatory instills excellence in the musical and personal development of students through rigorous and inspiring musical-training experiences. The NAMM Foundation funding supports SDYS Community Opus after-school programs in Chula Vista, CA (CVESD). As the district builds its district-wide music education program, the Opus after-school program fill a gap of access for students who do not yet have in-school music and students who want a more advanced music ensemble experience. The NAMM Foundation support for the SDYS Community Opus in Chula Vista has been a catalyst for the re-instatement of music education in the district including the hiring of over 70 fulltime certified music and arts educators.

SongwritingWith: Soldiers

SongwritingWith: Soldiers (SW:S)’s mission is to transform lives by using collaborative songwriting to expand creativity, connections and strengths. Soldiers (SW:S) connects veterans with professional songwriters in retreat and workshop settings to craft songs about combat, the transition home and address issues of PTSD, connectedness and social isolation that can occur after military service. The program serves all branches of the military populations. Retreats are free to participants and their family/caregiver. The NAMM Foundation will support two SongwritingWith: Soldiers retreats.

The Sphinx Organization, Inc.

Founded in 1996, the Sphinx Organization is a Detroit-based national performing arts organization dedicated to transforming lives through the power of diversity in the arts. The NAMM Foundation funding will support the organization’s summer academy that provides music education and a pathway to exemplary achievement in classical music for Black and Latino student musicians.

Technology Institute for Music Educators (TI:ME)

The Technology Institute for Music Educators (TI:ME) is a non-profit organization whose mission is to assist music educators in applying technology to improve teaching and learning in music. The NAMM Foundation grant will support the TI:ME Technology Leadership Academy for pre-service music education teachers. Selected through a competitive, national application process, 20 participants who are in the final years of preparation to be music teachers, will attend the academy to be held in conjunction with the TI:ME National Conference and learn various methods for using music technology as part of standards-based music education curriculum.

VH1 Save the Music Foundation

VH1 Save the Music Foundation develops long-term, sustainable instrumental music programs in high-need public schools. In 2014, they created the KEYS + Kids Piano Grant Program to respond to the demand for high-quality piano packages for music, drama and community programs in K-12 schools. The NAMM Foundation funding will provide two targeted KEYS + Kids grants to qualifying schools in the 2017-18 school year.

Young Audiences Arts for Learning

A grant to Young Audiences (YA), a national non-profit that connects educators to community music and arts education resources, continues a collaboration with The NAMM Foundation to strengthen the capacities of music service organizations. YA will organize a series of forums and roundtables at The NAMM Show 2018 along with online resources to strengthen music making service organizations around issues of non-profit management including board governance, fund raising, promotion and program evaluation and implementation that includes alignment with national fine arts standards.

About The NAMM Foundation

The NAMM Foundation is a non-profit supported in part by the National Association of Music Merchants and its 10,300 members around the world. The NAMM Foundation works to advance active participation in music making across the lifespan by supporting scientific research, philanthropic giving and public service programs. For more information about The NAMM Foundation, please visit



Article Type

NAMM Board Elects New Executive Committee Members

-New committee members represent balance of commercial and retail member companies-


Release Date

Sat, 07/15/2017

Echoing the long-term stability of the 117-year-old organization, the NAMM Board of Directors unanimously voted in the next slate of officers earlier today at Summer NAMM in Nashville. At the meeting, the board officially welcomed each industry leader to new roles, representing a balanced composition of retail and commercial members. The 2017 Executive Committee includes Chair Robin Walenta, Vice-Chair Chris Martin IV, Treasurer Joel Menchy and Secretary Tom Sumner.

The vote and seamless transition sees Robin Walenta, previously NAMM’s Vice Chair, move into the new role as Chair of NAMM’s Board of Directors. Walenta is President and CEO of West Music Co., a family-owned, seven-store, full-line retailer based in Coralville, Iowa founded in 1914 by Pearl West. Walenta joined West Music in 1982 and was named President and CEO of the company in 2007. In addition to the NAMM Board of Directors, Walenta is currently a board member of the National Association of School Music Dealers; a treasurer for the Iowa Alliance for Art Education; a member of the SupportMusic Coalition and offers a wealth of industry, advocacy and arts experience to the committee. Walenta is the first female chair in the history of the organization.

“I am truly honored to represent our membership as Chair and to serve our industry. As both a commercial and retail member, I look forward to sharing my perspective to address the challenges that we face today and to prepare our industry for the opportunities of the future,” said Walenta. “Through my career-long involvement with NAMM, I have learned that networking builds beneficial and productive communities; that educational opportunities provide vital catalysts for new and ongoing musical ventures; and that in today’s world, music advocacy is more important than ever. I am excited to be at the forefront of continuing diversification and broadening inclusivity in both our members and the products and services we represent.”

As part of her first official duties, Walenta welcomed Tom Sumner to the Executive Committee as Secretary. Sumner is past member of the Board of Directors and currently Senior Vice President of Yamaha Corporation of America, a full-line manufacturer of musical products and instruments based in Buena Park, California. Sumner joined the company in 1987, and is a member of the National Piano Foundation; the National Association of School Music Dealers; the Music Distributors Association; and the SupportMusic Coalition.

Of the appointment, Walenta affirmed the board’s enthusiam: “We are excited to welcome Tom to the NAMM Executive Committee. Through his leadership role at Yamaha, Tom brings to the board important skills and knowledge that will support and augment the broad spectrum of the music industry. As a recent NAMM Board member, Tom offers valuable insights into NAMM’s mission and objectives.”

Sumner echoed the sentiments, “It’s truly an honor to be elected to the NAMM Executive Committee, and I look forward to continuing to grow and serve the industry.”

Outgoing Chair Mark Goff was honored during the meeting and applauded for his eight-years of service on the Executive Committee. Reflecting, Goff offered, “It has been an incredible honor to represent my fellow NAMM members as Chair over the past two years. During my tenure,I have been privileged to see our association at work across the globe and I’m extremely proud of the positive impact we are making as we help more people make more music every day.”

Further building upon the stability of the organization, Executive Committee members Joel Menchey and Chris Martin will transition to their new roles. Menchey is is the President and owner of Menchey Music Service, a seven-location school service and keyboard music dealer headquartered in Hanover, Pennsylvania and will serve as Secretary of the Executive Committee. Chris Martin is the sixth generation owner and CEO of C.F. Martin & Co., Inc., a manufacturer of acoustic guitars and strings, based in Nazareth, Pennsylvania and now, Vice Chair of the NAMM Executive Committee.

In other NAMM board-related news, the NAMM Young Professionals welcomed Mark Despostakis of Pennsylvania-based Progressive Music as President. Despotakis succeeds Ryan West of West Music Co.

Article Type

NAMM Celebrates the World’s Top 100 Dealers and Announces “Best of” Category Winners

-Top music products dealers, “Dealer of the Year” honored at annual awards event-


Release Date

Fri, 07/14/2017

NASHVILLE – July 14, 2017 –  Earlier this evening at Nashville’s Music City Center, The National Association of Music Merchants honored the Top 100 Dealers in the industry and announced the list of enterprising music product retailers who received “Best of” awards for their excellence in several areas, including the coveted “Dealer of the Year” award. The annual awards show recognizes the industry’s outstanding music retailers who demonstrate exceptional commitment to their stores, neighborhoods and customers, and share in a vision of creating a more musical world through their local communities. The event is annually held at Summer NAMM, July 13-15.
“At the heart of every music store, there is a story of inspiration, dedication and a pursuit to create a more musical world,” shared Joe Lamond, NAMM President and CEO. “The Top 100 Dealers exemplify a commitment – to their community, their staff, and the industry to create a space which welcomes and inspires music makers through their products and services.”  
Congratulations to the following “Best of” category winners and "Dealer of the Year:"
Best Store Design:  Spicer’s Music (Auburn, AL)
Best Store Turnaround:  Zeswitz Music (Reading, PA)
Best Online Engagement: Andertons Music Co (UK)
Best Customer Service: The Candyman Strings & Things (Santa Fe, NM)
Music Makes a Difference: A&G Central Music (Madison Heights, MI)
Best Marketing and Sales Promotion: Spicer’s Music
Best Emerging Dealer: Third Rock Music Center (Cincinnati, OH)
Dealer of the Year:      A&G Central Music
The “Best of” category winners are selected from the Top 100 Dealers. All Top 100 Dealers are selected from a self-submission process and are numerically rated across a variety of categories by an independent panel of judges. Each submission was scored to determine the Top 100 list, the category awards and the overall Dealer of the Year award.   View the full list of Top 100 winners here:


Article Type


Niagara Falls, Prudential Plaza and the Capital Wheel among Locations to Celebrate Make Music Day


Release Date

Thu, 06/15/2017

More than 25 iconic buildings and landmarks across the United States will turn orange in support of Make Music Day, the annual global celebration of music occurring each June 21 and featuring over 4,000 free, outdoor concerts, music lessons and jam sessions in more than 60 U.S. cities. The daylong musical celebration on the summer solstice brings people of all ages, backgrounds and skills levels together to make music. All lightings will take place in participating Make Music Day cities and occur on or one day prior to June 21.

Buildings and landmarks shining orange – a color evoking the sun and the first day of summer – include:

  • Niagara Falls and the Peace Bridge in Buffalo, New York
  • Boston City Hall and the Leonard P. Zakim Bunker Hill Memorial Bridge in Boston
  • The Kenneth F. Burns Memorial Bridge in Worcester, Massachusetts
  • City Hall in Portland, Maine
  • The Pawtucket River Bridge in Pawtucket, Rhode Island
  • The Bennington Battle Monument in Old Bennington, Vermont
  • The Capital Wheel at National Harbor in suburban Washington D.C.
  • The Liberty Bridge in Greenville, South Carolina
  • The Parthenon and Gateway Bridge in Nashville
  • Terminal Tower in Cleveland
  • City Hall in Columbus, Ohio
  • Prudential Plaza in Chicago
  • Mitchell Park Conservatory (The Domes), The Pfister Hotel and Hilton Milwaukee Hotel in Milwaukee
  • The Overture Center for the Arts in Madison, Wisconsin
  • The I-35W Bridge in Minneapolis
  • The Downtown Railroad Arches and the Missouri and Prospect bridges in El Paso
  • U.S. Bank Tower and the LAX Pylons in Los Angeles
  • The Clock Tower in Santa Monica, California
  • The Union Street Railroad Bridge in Salem, Oregon

Completely different from a typical music festival, Make Music Day celebrates and promotes the natural music maker in all of us, regardless of ability. Every kind of musician – from bucket drummers to opera singers – pours onto streets, parks, plazas, porches, rooftops, gardens and other public spaces to share their music with friends, neighbors and strangers.

Make Music Day national highlights include Sousapaloozas that bring together hundreds of brass and wind musicians to play the music of John Philip Sousa, Street Studios that feature DJs and producers bringing gear and engaging passersby in the spontaneous, collaborative production of original music on the street, and more than 200 Mass Appeal events that bring together musicians of all levels and ages to make music in large, single-instrument groups led by experienced facilitators.

Cities hosting major celebrations include New York City, Los Angeles, Boston, Chattanooga, Chicago, Cleveland, Detroit, Fort Wayne, Fullerton, Madison, Milwaukee, Minneapolis-St. Paul, Nashville, Philadelphia, Pittsburgh, Portland (OR), St. Louis, San Jose, Seattle, Washington, DC and the entire states of Vermont and Rhode Island, with smaller festivities taking place in other communities nationwide.

Make Music Day, which began in France in 1982 as the Fête de la Musique, has since grown to more than 750 cities cross 120 countries, and is presented in the U.S. by The NAMM Foundation and coordinated by the nonprofit Make Music Alliance.

All Make Music Day events are free and open to the public. For the full schedule of events in each city and to register to perform or host musical events, please visit


About Make Music Day

Held annually on June 21 to coincide with the summer solstice, Make Music Day is part of the international Fête de la Musique, taking place in more than 750 cities across 120 countries. The daylong, musical free-for-all celebrates music in all its forms, encouraging people to band together and play in free public concerts. This year, more than 60 U.S. cities and the entire states of Vermont and Rhode Island are organizing Make Music celebrations, encompassing thousands of music making opportunities nationwide. Make Music Day is presented by The NAMM Foundation and coordinated by the nonprofit Make Music Alliance. For more information, please visit

Participating U.S. Make Music Cities in 2017

Biloxi (MS), Black Hills (SD), Boston, Buffalo, Cedar Rapids (IA), Chattanooga, Chicago, Cleveland, Columbia (SC), Columbus (OH), Coralville (IA), Davis (CA), Detroit, El Paso, Fort Wayne, Fullerton, Greenville (SC), Huntsville, Iowa City, Issaquah (WA), Liberty (MO), Los Angeles, Louisville, Madison (WI), Marion (IA), Meadville (PA), Mentor (OH), Miami Beach, Milwaukee, Minneapolis-St. Paul, Montclair (NJ), Murfreesboro (TN), Nashville, New York, Niagara Falls, Northampton (MA), North Liberty (IA), Ossining (NY), Philadelphia, Pittsburgh, Platteville (WI), Portland (ME), Portland (OR), Port Townsend (WA), Provo (UT), Redmond (WA), Rhode Island (statewide), Rochester (NY), Salem (OR), San Antonio, San Diego, San Jose, San Luis Obispo (CA), St. Louis, Sandy (UT), Seattle, Somerville (NJ),Vermont (statewide), Warrenton (VA), Washington, DC, Wichita, Worcester (MA), and Wyoming County (NY).

To view the complete list of buildings, please visit:

Article Type

Country Music Legend Charley Pride to Perform at Summer NAMM

-Pride to inspire audience with legacy career; joins Crystal Gayle, Patti Smith, Harry Shearer and others for 2017 Summer NAMM Show-


Release Date

Wed, 06/14/2017

The 2017 Summer NAMM Show is set to welcome a variety of music legends as it returns to Nashville’s Music City Center, July 13-15.

The annual summer gathering of the music product, pro audio and entertainment tech community brings together top brands, professional development sessions and an opportunity to network with peers, with Music City as the backdrop.

This year’s show will welcome a variety of legendary performers, including a special performance from country music pioneer and multi-Grammy® award winner, Charley Pride, who will release his new album, Music in My Heart, July 7. For the past 50 years, Pride has enjoyed one of the most successful careers in country music and is credited with helping to break color barriers within the genre. A true living legend, he has sold tens of millions of records worldwide with his large repertoire of hits. Pride counts three Grammys among his accolades, and 36 chart-topping country hits, including “Kiss An Angel Good Morning,” a massive #1 crossover hit that sold over a million singles and helped Pride land the Country Music Association’s “Entertainer of the Year” award in 1971 and the “Top Male Vocalist” awards of 1971 and 1972.

Pride continues to perform concerts worldwide and will perform on Saturday, July 15 at 1:00 p.m. on the NAMM Reverb Stage on the Terrace as part of the show’s Music Industry Day. Music Industry Day is open to the public and welcomes music professionals, students, academics and others involved in the creation and production of music to The Summer NAMM Show.

Other notable events during The Summer NAMM Show include the previously announced American Eagle Awards, happening Thursday, July 13 at 6:00 p.m. in the Grand Ballroom of Music City Center. Presented by the National Music Council with support from The NAMM Foundation, the evening event will honor songstress Crystal Gayle, singer, songwriter and poet Patti Smith, and comic, actor, writer, musician and creators' rights activist Harry Shearer. The highly prestigious awards are presented each year in recognition of long-term contributions to American musical culture and heritage, the importance of music education for all children, and the need to protect creators’ rights both locally and internationally. The awards show is open to all NAMM attendees, with a limited number of VIP tickets available for sale by visiting

Emerging musical acts will also have their chance to breakout before the worldwide Summer NAMM audience. Each day of the show will feature a variety of performers on the NAMM Reverb Stage on the Terrace. A partial schedule is below:

Thursday, July 13:

11:00 a.m. Bryce Hitchcock

12:00 p.m. The Saturns

1:00 p.m. Shelby Lee Lowe

2:00 p.m. The Middle Ground

3:00 p.m. Jon Hammond Funk Unit

4:00 p.m. World's Fastest Drummer Heats

Friday, July 14:

11:00 a.m. The Brook & The Bluff

12:00 p.m. Strung Like a Horse

1:00 p.m. Derek Norsworthy

2:00 p.m. Rose Cora Perry & The Truth Untold

3:00 p.m. Izabel Crane

4:00 p.m. World's Fastest Drummer Heats

Saturday, July 15 (Music Industry Day)

10:00 a.m. World's Fastest Drummer Heats

11:30 a.m. School of Rock Nashville

1:00 p.m. Charley Pride

3:30 p.m. World's Fastest Drummer Finals

Official hashtag: #SummerNAMM

Article Type

NAMM Members Advocate for Music Education in Washington, D.C.

-Business leaders met with elected officials and national policy makers on importance of music education in the face of proposed budget cuts-


Release Date

Fri, 05/26/2017

Earlier this week, nearly 100 music industry leaders, notable artists and arts education activists traveled to Washington, D.C. to advocate for all school-aged children to have access to quality, comprehensive school music education programs. As part of the National Association of Music Merchants (NAMM) Advocacy Fly-In, held May 22-24, the delegation met with Members of Congress and other policy stakeholders to reinforce the importance of music as part of a well-rounded education. The issue of music education takes on a special importance this year as the Every Student Succeeds Act (ESSA), signed into law in 2015 by President Obama readies for state-level implementation in 2018, and is facing proposed budget cuts. The law specifies music as core subject in a well-rounded education for all K-12 students.

The Advocacy week began on Monday, May 22 with a Day of Service at Jefferson Middle School Academy. Members from the group provided three hours of music education instruction on drum, ukulele and guitar for the middle school students. NAMM delegates also provided maintenance and repair to many of the school’s existing instruments. That evening, the group joined The NAMM Foundation in awarding the SupportMusic Champion Award to Senator Robert Casey (PA). The award was presented in recognition of the Senator’s long history in music education advocacy and role as a champion of the Every Student Succeeds Act.

On Tuesday, the delegates prepared for their efforts on Capitol Hill by participating in advocacy training at the Newseum, during which the music industry leaders were apprised of current issues facing public school music programs and briefed on ESSA and the current political climate from a variety of policy and arts leaders, including representatives from the United States Department of Education, Americans for the Arts (AFTA), the National Governors Association (NGA), the National Association for Music Educators (NAfME), and the National School Board Association (NSBA), among others. The group also enjoyed a special lunchtime session on current policy trends presented by PBS News Hour contributor, New York Times columnist and Turnaround Arts artist, David Brooks. Delegation groups were also trained on developing state-level advocacy efforts for music and arts education to put into practice in their home states.

On Wednesday, nearly 200 meetings with Members of Congress were held by the delegation. The group of advocates discussed the multitude of benefits music education espouses such as increased brain function, focus and language development, as found in a new research study from Northwestern University. The Country Music Association, VH1 Save the Music Foundation, and former New York Yankees centerfielder and three-time World Series winner, music education champion and Turnaround Arts artist Bernie Williams joined the day of advocacy, sharing his own experience in music education and a desire to create a more musical world.

In addition to the advocacy work, the group was part of a special Congressional reception, held on Wednesday, May 24 in the Mansfield Room at the U.S. Capitol that brought together arts advocates and policy makers. The evening was capped by a special CMA Songwriters Series event held at The Kennedy Center. The event featured notable acts including LoCash Cowboys and Drake White, as well as songwriters Jim Beavers and Heather Morgan. The performance underscored a united commitment from both artists and delegates to continue to champion music education opportunities for all children.

To view images from the NAMM Fly-In for Music Education, please visit:


Article Type

The NAMM Foundation Honors Senator Bob Casey with the SupportMusic Champion Award


Release Date

Tue, 05/23/2017

On Monday evening, The National Association of Music Merchants (NAMM) honored Senator Bob Casey (D-PA) with the organization’s SupportMusic Champion Award. The award was presented in recognition of the Senator’s long history in music education advocacy and comes on the heels of the historic passage of the Every Student Succeeds Act in 2015 (ESSA). This new federal law amends the Elementary and Secondary Education Act (ESEA), to include music and arts as part of a “well-rounded” education, a term and concept championed by the Senator. He was instrumental in writing ESSA, and in moving the bipartisan bill through the Senate and eventually, to President Obama for his signature. His commitment is further demonstrated in the Senator’s home state, as 78 school districts were recognized earlier this year as Best Communities for Music Education by The NAMM Foundation.

The SupportMusic award was presented at a reception held in concert with NAMM’s annual advocacy fly-in in support of music education and received by the Senator's Education Legislative Assistant, Jared Solomon. The NAMM advocacy group includes professional musicians, representatives from the Country Music Association (CMA), VH1 Save the Music Foundation, and nearly 100 leaders in musical instrument and products industry. The award honors individuals who have made significant contributions to education and access to music and arts programs for all students, particularly those in low-income school districts. Past recipients include Senator Lamar Alexander, Senator Jay Rockefeller, Senator Joe Manchin, Senator Tom Harkin, Congressman John Lewis, Randall Reid-Smith, the Commissioner of the West Virginia Division of Culture and History, and former New York Yankee, Turnaround Arts artist

and music education champion, Bernie Williams, who was also in attendance at the event. The SupportMusic Coalition is presented by The NAMM Foundation, which counts over 40,000 members from the music education sector.

The Every Student Succeeds Act was the latest reiteration of the Elementary and Secondary Education Act –or No Child Left Behind – and the first federal education law to provide a framework to increase access to music and arts education for every student. Specifically, the law provides that music and arts education be included as part of a well-rounded education, an unprecedented step and shift in federal education policy. States and school districts will now have increased access to funds and resources to develop, strengthen and maintain music education in public schools. The law currently awaits implementation at the state-level in 2018.

To view images from the event, please visit:

To view the complete list of school districts honored as Best Communities for Music Education, please visit:

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Summer NAMM Education Sessions Focused on Member Success

NAMM U, TEC Tracks and A3E to offer the roadmap for the future and how to position your business to compete


Release Date

Wed, 05/10/2017

Professional development and business enrichment opportunities will take center stage at Summer NAMM, July 13–15. Members who join the mid-year gathering at Nashville’s Music City Center will have the opportunity to participate in more than 60 high-impact, future-focused educational sessions. Each day of Summer NAMM will feature a different series of topics covering the biggest ideas and game-changing tactics to enrich attendees’ businesses and professional development, and to help prepare them for the future.

Before the show officially opens on Wednesday, July 12, members can enjoy an all-day intensive training at Retail Boot Camp. The sessions will feature best-in-class experts in two different tracks: Sales and Marketing, and Financial Management. In Sales and Marketing, internationally recognized business expert Jon Schallert will show participants how to turn a music store into a consumer destination for your community — and abroad. In the Financial Management track, Alan Friedman and Daniel Jobe of Friedman, Kannenberg & Co. return to cover such topics as purchasing and managing inventory, employee compensation, financial statements, instrument rentals and more. Registration is now open and free to NAMM members.

Each day of the show will kick off with a rousing NAMM U Breakfast Session. Beginning Thursday morning, the show will officially open with a presentation from futurist and “Retail Prophet” Doug Stephens in a session titled, “The Retail Store of the Future.” Stephens will reveal his thoughts on what awaits retail and how the music products industry can begin to chart the future now. Friday’s Breakfast Session will welcome customer experience expert Doug Fleener as he presents “The Connected Consumer: Customer Experience in an Online World,” and shares best practices for creating a valued customer experience in-store and online. Saturday at the show will welcome member favorite “Best in Show.” Presented by moderator and Music Inc. Publisher Frank Alkyer, the panel of independent retailers will discuss their top product picks from the show floor.

All Breakfast Sessions will start at 8:00 a.m. in a new location: Grand Ballroom C on Level 4. They will be followed by a variety of NAMM U sessions starting every 30 minutes at the NAMM Idea Center, booth 463. Hot Idea Center topics, such as video and content marketing, selling through third-party platforms, store design, lessons, promotions, destination marketing and new social media tips and tricks, and more, will be presented in the industry’s biggest peer-to-peer sharing environment.

Along with the exciting Idea Center sessions, TEC Tracks will return to Summer NAMM with three days of pro audio education from top hit-makers, audio gurus and industry insiders, designed to enhance the audio professional’s repertoire. Topics to be covered include vinyl mastering, controlling latency in the studio, control room improvements and a special session, “The Art of the Craft,” presented by the Nashville Grammy™ award-winning producer and songwriter Mark Bright, and a guest recording artist. Other notable names include Grammy winner Chuck Ainlay (producer and engineer) and Bill Gibson (producer, engineer and author) as they discuss who’s doing what in the studios, how they got that sound and inside stories only known to the industry few. Recording studios The Bakery, and Welcome to 1979, a Nashville-based retro, analog-centric studio, alongside Mayfield Mastering, will talk how to master on vinyl for high-fidelity, and Slick Audio will talk pro and project studio options for interfaces and audio over Ethernet.

Looking ahead, A3E (Advanced Audio + Applications Exchange) brings the future of audio and music products to the fore, with a series of future-focused sessions on Saturday. Must-attend sessions include “Disruptive Technology for the Traditional Musician,” “The Future of Production: A Masterclass in Contemporary Country” and many others, to advance industry know-how and to prepare for the future of music, and music making.

For established and aspiring pro audio professionals, Audinate, the creator of Dante™, a media networking technology, will introduce a new advanced Level 3 Dante Certification course as part of this year’s Summer NAMM. The new advanced track is geared toward attendees that are already using Dante, and are looking to create more advanced systems and learn best practices. Audinate will make available the Dante Certification courses Level 1 and 2. All three of these courses will be taught on Friday, July 14 and again on Saturday July 15. Additional information, including advanced registration, can be found by visiting

Saturday also welcomes the show’s Music Industry Day (MID) attendees and offers a chance to learn from leaders in their space and network with like-minded peers. Presenters include the Nashville Songwriters Association International, guitar pros and editors from Guitar Player magazine, social media, PR and marketing experts, as well as accomplished songwriters covering a variety of need-to-know topics. These include “Musician Marketing: Insider Tips to Grow Your Brand,” “Hit Songwriting: Making the Most of Cutting-Edge Trends” and the “2017 Songwriter Success Summit,” which will cover everything from contracts to how to achieve commercial success without the help of a publisher.

All NAMM U, TEC Tracks and A3E sessions are open to Summer NAMM badge holders and, on Saturday, to Music Industry Day attendees. To view the complete list of sessions, please visit

To register to attend Music Industry Day, please register for tickets by visiting 

For additional information about Dante training, please visit

DOWNLOAD: To download the Word document of all Summer NAMM Professional Development sessions, please visit:


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Make Music Day Returns on Wednesday, June 21

4,000+ Live, Free Outdoor Music-Making Events to Kick Off Summer in Over 50 U.S. Cities


Release Date

Thu, 04/13/2017

Make Music Day, the annual global celebration featuring more than 4,000 free, outdoor concerts, music lessons and jam sessions in the United States, returns this year on Wednesday, June 21. The all-day musical celebration on the summer solstice, which brings people of all ages, backgrounds and skill levels together to make music, will feature over 50 U.S. cities hosting major celebrations including New York City, Los Angeles, Boston, Chicago, Cleveland, Detroit, Madison, Milwaukee, Minneapolis-St. Paul, Nashville, Pittsburgh, Portland (OR), St. Louis, San Jose, Seattle and the entire states of Vermont and Rhode Island, with smaller festivities popping up in other communities nationwide.

Completely different from a typical music festival, Make Music Day seeks to encourage all people to experience the pleasure of making music. Every kind of musician – from bucket drummers to opera singers – pours onto streets, parks, plazas, porches, rooftops, gardens and other public spaces to share their music with friends, neighbors and strangers.

Highlights of Make Music Day in the U.S. will include Sousapaloozas in Chicago, Cleveland, Madison, Minneapolis-St. Paul, New York and San Jose that bring together hundreds of brass and wind musicians to play the music of John Philip Sousa; Street Studios in Atlanta, Chattanooga, Minneapolis-St. Paul, New York and Philadelphia where DJs and producers bring their gear and engage passersby in the spontaneous, collaborative production of original music on the street; and over 150 Mass Appeals across the country that gather musicians to play together in large, single-instruments groups. Instruments with Mass Appeal events include guitars, harmonicas, accordions, flutes, percussion, trombones, bassoons, French horns, synthesizers, ukuleles, djembes, harps and voices.

Make Music Day, which began in France in 1982 as the Fête de la Musique, has since grown to include more than 750 cities across 120 countries – and is presented in the U.S. by The NAMM Foundation and coordinated by the nonprofit Make Music Alliance.

Additional Make Music Day 2017 highlights include:

Ella Fitzgerald Piano Bar – In New York City and Los Angeles, in celebration of the 100th anniversary of Ella Fitzgerald’s birth and presented with support from the Ella Fitzgerald Foundation, a piano will be transported on a pickup truck to multiple locations that have deep connections to the jazz icon including the National Jazz Museum in Harlem and her old neighborhood in Beverly Hills. At each stop, members of the public will be given songbooks and invited to sing their favorite Ella song with live piano accompaniment.

Boomwhackers – In an “MP3 Experiment” produced by Improv Everywhere, over 3,000 participants in New York’s Battery Park will download an MP3 track that provides a kind of narrated adventure experience featuring Boomwhackers, which are colorful plastic tubes. By following the narration on the MP3, they will make music together by hitting the Boomwhackers against nearby objects. Ten other cities will also stage excerpts of this MP3 Experiment.

The Gauntlet – Choirs in New York City, Chicago and Providence (RI) will perform composer Sxip Shirey’s 2016 piece, where two rows of 30 singers engage in a musical dialogue as audience members immerse themselves by walking, at their own pace, through the rows of paired singers.

Lift Every Voice: Musicians Rising For Racial Justice – Performances of Samuel Barber’s “Adagio for Strings” and George Walker’s “Lyric for Strings” will be held in Boston, Chicago and Cleveland.

Young Composers Contest – In celebration of Make Music Day, the software company MakeMusic Inc. and the nonprofit American Composers Forum are hosting a composition contest for young composers aged 13-21. Three judges – including Pulitzer Prize-winning composer Jennifer Higdon – will select one piece for wind band to be premiered in select cities on Make Music Day.

WTC @ WTC – In the spirit of contemplation evoked through the repertoire and the setting, four grand pianos at the four corners of the World Trade Center Memorial Plaza will stage performances of music from J.S. Bach’s “Well Tempered Clavier” by a rotating cast of professionals and students.

Other events around the country will highlight the musical history and ingenuity of each city including:

San Jose, CA – The Santa Clara Valley Transportation Authority will host a music crawl on the light rail with performers and food trucks at different stations

Madison, WI – an Otis Redding-themed “Go Big Sing” will be held at the lake where the famed soul singer and six others died in a plane crash 50 years ago

Davis, CA – a sing-along will be held in Central Park to mark the city’s centennial

Los Angeles – a sunrise gospel celebration at Griffith Park Observatory for hikers and early morning park users will kick off the local music-making events

Washington, DC – musicians will unite together in the nation’s capital and globally to simultaneously perform the peace anthem, “Set Me Free”

Buffalo, NY – musicians will play inside the Marine A grain elevator at historic Silo City

El Paso, TX – local musicians will be joined by their counterparts from Juarez, Mexico, to make music together across the border

All Make Music Day events are free and open to the public. Participants who wish to perform, or to host musical events, may register at A full schedule of events will be posted on the website in early June.

About Make Music Day

Held annually on June 21 to coincide with the summer solstice, Make Music Day is part of the international Fête de la Musique, taking place in more than 750 cities across 120 countries. The daylong, musical free-for-all celebrates music in all its forms, encouraging people to band together and play in free public concerts. This year, 50 U.S. cities and the entire states of Vermont and Rhode Island are organizing Make Music celebrations, encompassing thousands of music making opportunities nationwide. Make Music Day is presented by The NAMM Foundation and coordinated by the nonprofit Make Music Alliance. For more information, please visit

Participating U.S. Make Music Cities in 2017

Atlanta, Black Hills (SD), Boston, Buffalo, Cedar Rapids (IA), Chattanooga, Chicago, Cleveland, Columbia (SC), Columbus (OH), Coralville (IA), Davis (CA), Detroit, El Paso, Fort Wayne, Fullerton, Huntsville, Iowa City, Issaquah (WA), Liberty (MO), Los Angeles, Madison (WI), Marion (IA), Mentor (OH), Milwaukee, Minneapolis-St. Paul, Montclair (NJ), Nashville, New York, Niagara Falls, North Liberty (IA), Ossining (NY), Philadelphia, Pittsburgh, Platteville (WI), Portland (ME), Portland (OR), Port Townsend (WA) Redmond (WA), Rhode Island (statewide), Salem (OR), San Antonio, San Diego, San Jose, Seattle, St. Louis, Somerville (NJ),Vermont (statewide), Warrenton (VA), Washington, DC, Worcester (MA), and Wyoming County (NY).

About The NAMM Foundation

The NAMM Foundation is a non-profit supported in part by the National Association of Music Merchants and its 10,300 members around the world. The NAMM Foundation works to advance active participation in music making across the lifespan by supporting scientific research, philanthropic giving and public service programs. For more information about The NAMM Foundation, please visit

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“An Evening with Graham Nash” Brings Nash, Photo Exhibit to NAMM’s Museum of Making Music


Release Date

Wed, 04/12/2017

In a star-studded event on Saturday, April 8, music icon Graham Nash, community champions and music education patrons came together to “Play it Forward” at NAMM’s Museum of Making Music’s (MoMM) gala fundraiser event, “An Evening with Graham Nash.” The annual event was attended by nearly 170 guests, and raised over $70,000 in donations that will further the MoMM’s mission to offer educational immersion opportunities, exhibitions, hands-on experiences, and live performances that inform and inspire guests on how musical instruments impact popular culture and connect lives.

Guests of the event enjoyed a cocktail and dessert reception, the opportunity to preview “The Photography of Graham Nash” photo exhibit, as well as bid on a live auction filled with items provided from generous museum donors. The evening’s main event included an hour-long concert performance by Nash, accompanied by guitarist Shane Fontayne (Lone Justice, Sting, Bruce Springsteen). Nash, a two-time Rock & Roll Hall of Fame inductee and Grammy Award™ winner (Crosby Stills and Nash, The Hollies) performed hits spanning his career, including “Bus Stop,” “Marrakesh Express,” “Wasted on the Way,” “Teach Your Children,” and many others.

Of the museum, Nash shared, “[The museum] truly celebrates the organic nature of music and for all of us who believe in music’s healing power, it’s a very important place. There’re many studies today that prove this; this idea that music actually has therapeutic properties [and] that’s why I’m so happy to be affiliated with the Museum of Making Music. They understand the power and importance of music. Not just for the sheer joy that it gives us, but how it can help us, too.”

The gala event officially launched “The Photography of Graham Nash,” a new gallery exhibit featuring 29 photographs of famed artists photographed by Nash, including Joni Mitchell, Johnny Cash, Jerry Garcia, Judy Collins (with Stephen Stills), Neil Young, Cass Elliot, Taj Majal, David Crosby and Jackson Browne, along with some of Nash’s most significant quotes and song lyrics, blending his love of photography and music into one setting. The exhibit will be on display until August 31, 2017 and is included in the cost of admission.

Donations raised at the gala will also help offset the museum’s annual operating costs as it continues to provide access to visitors from around-the-world wishing to discover a century of instrument innovations that shaped American popular music. The museum offers a unique, memorable and educational adventure to 40,000 visitors each year by displaying over 500 vintage instruments and hundreds of audio and video clips from industry luminaries. Additionally, the museum’s year-round music education programs are crucial to thousands of children, adults and seniors. These efforts include the museum's Title One Fieldtrip Program, an annual venture that provides free access to the museum for low-income students, as well as a scholarship program that enables fixed-income adults and seniors the opportunity to learn a musical instrument.

“Sharing the vibrant history of the music products industry would not be possible without the generous spirit of NAMM members and our many community donors,” said Carolyn Grant, Executive Director of the MoMM. “I am deeply grateful to those who share in our vision and strive to make the world a more music place, one person at a time.”

The gala received generous support from museum members, patrons, NAMM members and local businesses. Major sponsors included Securematics and

Zuza Marketing/Printing/Mailing, South Coast Winery, Stone Brewing Co., and Morrison Hotel Gallery Fine Art and Photography. Additional support was provided from Birch Aquarium, Carlsbad Fire Department, Cobra/Puma Golf, Disneyland, Fratelli’s, Fortis Fitness and Strength Training, Fundraising Rides, H2Odyssey, Pamela Underwood Expressive Arts Studio, Sandy Radom Photography, Stellaluna, The Country Club at Rancho Bernardo, The Crossings at Carlsbad, Vista Valley Country Club, Fortis/YOGALUX, and many other generous donors who helped make the evening a great success.

Photos from the event are available for editorial use; credit Tim Whitehouse for MoMM:

About the Museum of Making Music

NAMM's Museum of Making Music presents the storied history of music instruments and products - from invention, to creation, to market - as its canvas to enrich people of all ages and backgrounds. They do this by offering educational immersion opportunities, exhibitions, hands-on experiences, and live performances that inform and inspire, while demonstrating how musical instruments impact popular culture and connect lives.

A division of the NAMM Foundation, the museum opened at the NAMM (National Association of Music Merchants) headquarters in March, 2000 and is the only museum of the music products industry, and the only museum worldwide that focuses on the ecosystem of music making from 1900 to present day. For details on the museum’s concerts, exhibits, workshops and outreach programs, please visit

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