Content from the Artists & Music Business Community

How do you get more views and reach on your videos? In this exciting NAMM Idea Center double session, Tracy Hoeft of Amplify 11 outlines what’s working in video marketing on TikTok, Instagram and YouTube right now. Get specific, actionable insights that you can implement today.

The NAMM Show is a global gathering of influencers — everyone from music retailers and brands to content creators and educators, all united in shaping the future of music making. What does the rise of the influencer mean to our industry going forward? How will it impact business models, strategies for reaching customers and the way people make and learn music? These questions and more were explored at "Industry Insights,” the kickoff to The 2024 NAMM Show. There, NAMM President and CEO John Mlynczak sat down with industry insiders, thought leaders and special guests, for an in-dep

Whether you’re a music retailer, brand or artist, you’ll want to know how to use branding professionally for success. This applies to both companies and personal brands. I’ve been branding professionals and companies in multiple industries, including music, for more than 15 years and can tell you with certainty that the key to successful branding is to have a proper strategy. Here, I’ll share three essential first steps you’ll want to take to improve your business results using branding. Let’s rock! Tip 1: Define Specific Branding for Business Goals A personal brand, when develope

Whether you’re a music retailer, brand or artist, you’ll want to know how to use branding professionally for success. This applies to both companies and personal brands. I’ve been branding professionals and companies in multiple industries, including music, for more than 15 years and can tell you with certainty that the key to successful branding is to have a proper strategy. Here, I’ll share three essential first steps you’ll want to take to improve your business results using branding. Let’s rock! Tip 1: Define Specific Branding for Business Goals A personal brand, when develope

Thursday and Friday nights at The 2023 NAMM Show will come alive with a two-night concert series for all attendees which will evoke the musical passion guests have convened to celebrate. Presented by Yamaha, performances kick off on Thursday, April 13, at 6 p.m. with a Night of Worship from TobyMac for all to experience GRAMMY award-winning, live worship music. On Friday, April 14, at 6 p.m., the Yamaha All-Star Concert on the Grand will honor its NAMM tradition by providing awe-inspiring musical performances. Legendary Greg Phillinganes will emcee the night as artists Lawrence, B

The first thing I learned about David Lindley, besides his amazing musical career which I followed for years, was tha...

Brian Ray had the most remarkable beginning of his amazing musical career when he was hired by Bobby Pickett to play guitar on Pickett’s big hit “Monster Mash” for a fundraiser. The event was organized by Phil Kaufman who would later introduce Brain to Etta James.  Brian toured and recorded with Etta for some 15 years and became her Musical Director. They would later write songs together. Brian also collaborated with other songwriters including Steve LeGassick, together they wrote “One Heartbeat” for Smokey Robinson.

The NAMM Show may be best known for being the destination to check out the latest products and innovations from your favorite manufacturers, but in reality, it is so much more. The Show offers a diverse and engaging array of education and events, providing an opportunity to pack your schedule long after the sun goes down and the show floor goes quiet. This April, The NAMM Show is hosting and presenting s variety of opportunities for you to celebrate, connect, converse, and collaborate in various settings with your peers across the many communities represented at The NAMM Show. Whe

Jim Collins was given a Silvertone Guitar by his dad following the Beatle’s appearance on the Ed Sullivan television program, an event he still recounts with enthusiasm. Jim took a day job in a local recording studio in Texas where he was born while gigging at night. As a studio musician, he also provided backup vocals when needed and began writing his own songs. He was on the trajectory of becoming a solo artist when his songs became in demand by other performers.

Join Alex and Dan for this episode of the Music History Project as we highlight the musical innovator and stylistical...

Do you want to become a more effective networker? Here is the good news: Whether you’re an introvert or an extrovert, networking is a learned skill that anyone can do authentically. In this session from 2022 Believe in Music, global pro audio and consumer electronics professional Mike Dias reveals concrete steps for networking at The NAMM Show and other events. Pre-Show Prep At least a month prior, think about why you are attending and what want to get and give at the event. Examine your goals. This can be lots of work, but it sets you up for success. Review the schedule of event

Jason Mraz has won the hearts of millions by the way he expresses himself musically. During his NAMM Oral History interview, Jason displayed that same passion as he recalled the important role his music teachers and choir directors played in fueling his love for singing. Jason recounted the looks on the faces of his classmates when he first stood up in front of them to sing, realizing that he had the ability to capture people's attention.