Joyce Hershberger and her late husband, Floyd, established the Hershberger Music Store in McCook, Nebraska, in 1956. Together, they watched the company grow into an important part of the community, serving several generations and bringing music into the lives of many. Joyce was a proud supporter of music makers in her community and especially proud that their son, Brad, shared the same passion as he took over the day-to-day operations of the family business. Their daughter, Bonnie, also worked in the store during the 1970s and 1980s, and again on a part-time basis in the mid-1990s