Social Media

Alessandro Onerati and his brother, Christiano, run the music store with their family name in Florence, Italy. The Onerati workshop was established in Florence in 1980, specializing in wind and percussion instrument repair, and soon becoming a central location for professional musicians and teachers alike. In their workshop, where instruments from all over the world can be found, customers are allowed to test the instruments on display, including a small collection of historical instruments.

Steve Onotera is a guitarist, educator, and digital content creator recognized for his work behind the online brand Samurai Guitarist, a platform devoted to exploring the art and craft of the guitar. Of Japanese descent, Steve began playing at age thirteen and quickly developed a passion for performance and creative expression. During his college years, he met Joel Cassady, founder of Walk off the Earth, an encounter that further encouraged his musical direction. Choosing the name Samurai Guitarist as a distinctive creative identity, Steve built a widely recognized online presence

Tamara Osheroff enjoyed a 30-plus career in marketing and formed a well-respected agency with her partner. When her husband, Christian Dean, brought up the idea of buying a music store she did not realize she would soon share his passion for the role of helping others with their music journey. Tamara jumped into the role of marketing for the store, refreshed their website, developed a Social Media plan, and worked with staff to create videos aimed at telling The Magic Flute story. She has always felt that their staff is at the heart of their story and a main focus. The staff at Th

Kairalis Pacheco proudly refers to her father as her hero. As a musician in Puerto Rico, he spoke out about some of the struggles his community experienced with the police and politicians. His music, Reggaeton, brought people together and helped bring about change. He took the time to teach guitar to his daughter, which is a true gift Kairalis treasures. In addition to music, she developed a passion for photography and landed her dream job at Micheo Music in the Marketing Department creating content using both talents.

Stephanie Patterson has earned a unique reputation as Fox Product’s “oboe meme queen,” combining her love for the instrument with social media savvy and humor.

Kevin Philbin is the Director of Sales & Marketing for KHS America, located in Mt. Juliet, Tennessee. His musical journey began as a child growing up with a dad who played drums. When Kevin was 10 years old he received a Gibson Guitar from Jack’s Music in Red Bank, New Jersey. He would later work for Gibson in Nashville for over 16 years, playing a key role in several product launches and marketing campaigns. In 2012, Kevin became the Marketing and Communications Manager for KHS America with a focus on the school market. Among his roles at KHS was the growth and development of

Steve Prisco has been active in music since he was 14 years old playing trumpet for the school band program. He studied graphic design and worked on the early computer desk top publishing programs for creating advertisements. In 1989, Steve began working for Sam Ash Music. He worked closely with Paul Ash, who was heading the company’s ads and catalog efforts at the time. Since then, Steve has expanded the scope of the company's marketing to include Internet and social media ads as well as printed catalogs.

Andrea Rodriguez grew up in a music centric family with her father and uncle being music retailers and her older brother a trumpet player. Her passion for conveying messages and marketing developed in school. When she had the opportunity to apply her background at her uncle’s store, Micheo Music, she jumped at the chance. And in doing so she learned all she could about the products, the customers and the most effective ways of getting her message out, such as Social Media.

Brian Shepard is deeply entrenched in the rich history of the Music Teachers National Association (MTNA), offering insightful reflections during his NAMM Oral History interview. He eloquently delved into the organization's origins, dating back to its formation by music publishing luminary Theodore Presser in 1876. Brian highlighted key programs and milestones throughout MTNA's evolution, drawing upon his intimate connection with the association since assuming the role of Director of Marketing in 2003. Brian's unwavering dedication to music and music educators shines through in his

Morgan Walker worked in the marketing side of the sports industry before being hired by Korg USA, in 2014, to focus on public relations and managing special events. She grew in her position, becoming the Director of Market and Communications for Korg. With a steady stream of innovative products from Korg’s brands, Morgan takes great pride in the work she does to bring those products to their customers. Morgan is also a Council Member for Women of NAMM (WoN) and played a key role in the WoN leadership summit in October 2022. WoN is dedicated to increasing female representation in t

Allee Willis wrote a number of successful songs that have become part of the fabric of pop music. Allee either wrote or co-wrote songs such as “September” by Earth Wind & Fire, the theme for the sitcom Friends entitled “I’ll Be there for You,” the Broadway musical The Color Purple, and "Neutron Dance" among many others. She has also been heavily involved with technology and in fact was creating interactive social media experiences on the Internet as early as 1991. As an artist and set designer, Allee has worked with many other performers over the years to create art in many fo