Resonate Music School & Studio is one of the fastest-growing lesson operations in North America, hosting 1,000 music lessons per week and operating a 24-hour-a-day recording studio. Here, Michael Cathrea, co-founder and president of Resonate, offers unique insight into how he and his team built the business to that size in just six years. Whether you have an established program or are just getting started, he’ll get you thinking differently about how to improve your lesson business.
Is your online marketing getting lackluster results? Or, do you simply want to take your marketing to the next level and convert more potential buyers into customers and fans of your business? In this session, Frank Cowell, digital marketing veteran and CEO of Digitopia, shares the simple one-page online content marketing strategy that he’s developed over the course of a 20-year career.
Discover the hottest trends in the guitar, straight from the experts. In this dynamic conversation at 2019 Summer NAMM (presented by Guitar World magazine), journalist and marketer Laura B. Whitmore sat down with top builders and manufacturers to find out what big developments they see happening now, and in the near future. They discussed new gear, trending market segments, what’s happening with the guitar in today’s popular music and much more.
2019 Summer NAMM closed out with “Best in Show,” a NAMM U Breakfast Session that revealed the biggest products, innovations and services on the exhibit floor. Moderated by Frank Alkyer, publisher of Music Inc. and UpBeat Daily magazines, the session featured a team of music retail gear experts who searched the show floor in pursuit of the must-see and must-stock items. They presented 24-plus picks that are sure to make noise in the fourth quarter—and beyond.
In the United States alone, an estimated 48 million people listen to podcasts every week. In this session, Chris Bates and Tyler Marolf of TeacherZone and Los Rios Rock School will walk you through how to get started hosting a podcast for your own business. As the hosts of "The Teacher Zone" podcast, they share best practices on everything from required gear to ideas for successful content to distribution.
Presented By Mike and Miriam Risko
Mike Risko Music now uses mindfulness concepts in its music lesson program. This has helped students and their parents get the most out of lessons and has also helped with retention. Here, company co-founders Mike and Miriam Risko share how they've incorporated mindfulness concepts into lessons—and how you can, too.
Have you invested time and resources into your website and online presence, only to see lackluster results? Your solution could be hiding in plain sight. Madison Revell, lead designer for marketing firm Inbound AV, shows how incorporating simple web design fundamentals can help your website generate more traffic and engage prospective customers, all while increasing your brand’s overall online success.
Leading social media consultant Jenn Herman hosted a session on current Facebook success strategies at The 2019 NAMM Show. The presentation offered practical tips to help you make the most effective use of your time and business presence on the social media platform. Discover how to catapult your Facebook presence ahead of the crowd.
New changes to Facebook are and have been impacting your audience reach and engagement, yet there’s no instruction manual to help you navigate these waters. In this special session for music retailers, brands and musicians, Dan Shinder, founder and CEO of Drum Talk TV, shows how to make the most of your Facebook presence. He also explores changes to Instagram and how to get better results on the platform.
At The 2019 NAMM Show, financial experts Alan Friedman, CPA, and Daniel Jobe of Friedman, Kannenberg & Co. hosted a special educational session on the new tax and labor laws. Covering internet sales tax collection, worker-classification laws and the Tax Cuts & Jobs Act, this presentation looked at how these potentially disruptive events can be prevented with a little proactive management.