On the heels of a popular Breakfast Session at January’s NAMM Show, Scott Stratten made a surprise appearance at 2019 Summer NAMM, during “Retail Disruptors.” The customer-experience and branding expert explained how turning to our own employees can oftentimes be the answer to combatting disruption.
At 2019 Summer NAMM, customer service expert Shep Hyken hosted a popular NAMM U Breakfast Session, “The Customer Experience Revolution.” After the session, he received several common questions from attendees. He created this exclusive video for you, the NAMM member, so you could hear his responses.
How can you use Instagram to increase sales, get new customers and connect with fans? In this session, leading Instagram blogger Jenn Herman reveals new ideas to make the most of your Instagram profile and action buttons to create immediate conversions. She also looks at how to generate traffic and leads regularly to your website. And, of course, you’ll find out how to maximize various features, including Instagram Stories and IGTV, to reach more people.
Big Music recently boosted student sign-ups in its lesson program by 15 percent, from 700 to more than 800 students—and did so without breaking the bank. In this session, Richard Berkman of Big Music reveals the cost-effective strategies behind his lesson program’s growth, and what they mean to your own lesson operation.
For brick-and-mortar retailers, foot traffic is everything. But buying habits have changed, and the same reasons people used to come in your store could now be working against you. What’s obvious to your customers may not be as clear to you and your staff. Find out how to see the forest through the trees in this eye-opening session with industry veteran Tim Pratt of Dietze Music. He looks at ways to reset your team’s mindset for this new era of retail.
Resonate Music School & Studio is one of the fastest-growing lesson operations in North America, hosting 1,000 music lessons per week and operating a 24-hour-a-day recording studio. Here, Michael Cathrea, co-founder and president of Resonate, offers unique insight into how he and his team built the business to that size in just six years. Whether you have an established program or are just getting started, he’ll get you thinking differently about how to improve your lesson business.
Is your online marketing getting lackluster results? Or, do you simply want to take your marketing to the next level and convert more potential buyers into customers and fans of your business? In this session, Frank Cowell, digital marketing veteran and CEO of Digitopia, shares the simple one-page online content marketing strategy that he’s developed over the course of a 20-year career.
Discover the hottest trends in the guitar, straight from the experts. In this dynamic conversation at 2019 Summer NAMM (presented by Guitar World magazine), journalist and marketer Laura B. Whitmore sat down with top builders and manufacturers to find out what big developments they see happening now, and in the near future. They discussed new gear, trending market segments, what’s happening with the guitar in today’s popular music and much more.
2019 Summer NAMM closed out with “Best in Show,” a NAMM U Breakfast Session that revealed the biggest products, innovations and services on the exhibit floor. Moderated by Frank Alkyer, publisher of Music Inc. and UpBeat Daily magazines, the session featured a team of music retail gear experts who searched the show floor in pursuit of the must-see and must-stock items. They presented 24-plus picks that are sure to make noise in the fourth quarter—and beyond.
In the United States alone, an estimated 48 million people listen to podcasts every week. In this session, Chris Bates and Tyler Marolf of TeacherZone and Los Rios Rock School will walk you through how to get started hosting a podcast for your own business. As the hosts of "The Teacher Zone" podcast, they share best practices on everything from required gear to ideas for successful content to distribution.

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