How can you manage, and maybe even improve, cash flow during these turbulent times? Here, music industry financial experts Alan Friedman, CPA, and Daniel Jobe, EA, draw on emerging best practices and ideas that have proven to work for their most successful clients—and can work wonders for you. Some are non-traditional, even unpopular, but all of them are vital to consider. (This session originally aired during NAMM Believe in Music Week in January 2021.)
Discover how to boost your sales and profits with Facebook, Instagram and Google advertising. Tracy Hoeft of Amplify 11 has managed more than 100 million ad impressions in the last year, and in this rapid-fire session, he shares with you what is working best. Get specific, applicable tips and a framework you can use. (This session originally aired during NAMM Believe in Music Week in January 2021.)
In this session, Ayana Webb, founder of The Musical Webb, reveals how she maximized her revenue and customer base with the power of email marketing. She shares the most effective ways to build your email list, best practices for broadcasting and email marketing tools that can double, if not quadruple, your sales without incurring additional costs. (This session originally aired during NAMM Believe in Music Week in January 2021.)
Two years ago, Amro Music sought to revolutionize its customer experience for the next decade. In this session, Amro Music President CJ Averwater shares the actionable steps the company took to achieve this. Discover how to bolster your customer experience with deeper employee engagement and core values that stick. (This session originally aired during NAMM Believe in Music Week in January 2021.)
In the last year, people have been spending more time than ever online, platforms have evolved and tactics that have worked in the past aren’t having the same impact. In this session, Reverb’s Mallory Nees helps you rethink your social media strategy for 2021. You’ll walk away with actionable tips to help you connect online with the audiences that matter to you most. (This session originally aired during NAMM Believe in Music Week in January 2021.)
Often, achieving viral status on Facebook, YouTube, Instagram and other platforms feels good but means nothing. Find out what metrics actually matter to your online media marketing in this special session from Scott Stratten, marketing rebel and sales, branding and relationship expert. He reveals what you want to know about metrics using a real-life case study from his own business. (This session originally aired during NAMM Believe in Music Week in January 2021.)
Few know what must be done to adapt to new COVID-era realities like Bob Phibbs, an internationally recognized business strategist. And in this special session for Believe in Music, Phibbs shared his outlook on the state of retail and, more importantly, how to succeed in the new “next.” (This session originally aired during NAMM Believe in Music Week in January 2021.)
If we can find new, personal ways to bring the in-store experience into customers’ homes, we can look forward to building upon last year’s successes and creating a bright future for our companies. Here, James Harding, director of sales and marketing for Riverton Piano, shares five simple ways to bring your in-store culture to your website and online presence. He covers everything from product pages to video to web chat.
On January 25, NAMM hosted “Best in Show” for Believe in Music Week. This virtual NAMM U session featured a roundup of the biggest products and technologies featured at Believe in Music, as chosen by a panel of gear experts. The panel was moderated by Frank Alkyer of Music Inc. and UpBeat Daily magazines. Check out the winners now!
Do you want to increase your software sales using the XCHANGE platform? Then discover best practices directly from XCHANGE President Ray Williams. In this video, he shares power tips for boosting your software business via XCHANGE, covering everything from optimizing your website and working with vendors to training your team.

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