In this NAMM U Online video session, author and columnist Bob Popyk shares new ideas for selling difficult keyboard customers. He's joined by Bob Carbone of Piano & Organ Center and A...
The hybrid music lesson option is all the rage as we move into a post-pandemic world—giving students the option of taking music lessons live or from the comfort of their homes. It can als...
Student retention is the lifeblood of every music program, but for many, the pandemic drove students out of lessons. If this sounds all-too familiar, don’t miss this session from Menzie P...
Want to build a group lesson program designed for profitability, retention and long-term success? In this session, Robin Sassi and Kimberly Deverell of San Diego Music Studio reveal new i...
Ask a customer what brought them in for a piece of gear, and chances are that among the reasons they give will be, “My favorite artist uses it,” or “I saw it on YouTube.” There’s no doubt...
Everyone seems to be getting an angle on the NFT phenomenon, figuring out how it fits into their creative output. Beyond the creative and marketing issues, what are the legal issues that ...
Instagram expert Jenn Herman did a deep dive into the five strategies that matter most for Instagram marketing at The 2022 NAMM Show. She reviewed how to utilize common tactics like Reels...
Video has become a critical success factor in marketing. In this session from The 2022 NAMM Show, Tracy Hoeft of Amplify 11 reveals what’s working in video marketing right now. Get a spec...
Looking for the latest strategies to drum up sales with Facebook and Instagram ads? In this session from The 2022 NAMM Show, Ayana Webb, owner of The Musical Webb, discussed the most effe...
In this NAMM U Online video session, author and columnist Bob Popyk explores how to turn online piano shoppers into buyers. He’s joined by website specialist Tom Folenta and Tim Paul of P...
In this post-COVID age of disruption, leaders face more challenges than ever before. And in this NAMM U Breakfast Session, branding and relationship expert Scott Stratten returned to The ...
In this post-COVID age of disruption, leaders face more challenges than ever before. And in this NAMM U Breakfast Session, branding and relationship expert Scott Stratten returned to The ...