NAMM U - All

Is your social media content no longer attracting new followers? Is it no longer inspiring passion among even your most devoted fans? If you have questions about how to define your brand’s social media voice, craft exciting content, measure your on-platform impact and more, Mallory Nees, Reverb’s social media manager, shows you how to set your business up on a date with destiny in this session from The 2024 NAMM Show. From Threads and Twitter to TikTok and Instagram, Mallory’s insights have helped propel Reverb’s social media platforms, and she’s got the tips and tricks your brand

You can now use artificial intelligence to anticipate your customers’ wants and needs, sometimes before they’re even aware of them. Find out how at this eye-opening session from The 2024 NAMM Show with Paul Farmer of Starfish SEO and Jack Monson of Brand Journalists and Social Geek. They show you how to craft personalized marketing plans to captivate new visitors and upsell existing ones. Plus, you’ll discover how to unlock the power of AI to encourage online reviews and boost your Google ranking. Don't miss this opportunity to revolutionize your customer experience and unleash AI

The only way to build a sustainable business is with good leadership. But building effective leadership qualities in oneself can be tough, and it starts by looking in the mirror. In this inspiring and actionable half-hour from The 2024 NAMM Show, Tim Pratt of Dietze Music presents strategies and takeaways you won’t forget — that you can apply to your business right away. Discover new ways to become a better leader, grow your company and level up the talent in your organization. Don’t miss this chance to invest in your business, and yourself.

If you’re like most music retailers, much of your company’s money is tied up in inventory. Don’t let buying mistakes cut into your investment. Find out how to make smart purchasing decisions, so you stock your store with items that turn fast and maximize your profitability. In this session from The 2024 NAMM Show, Amanda Rueter of Ernie Williamson Music shares a simple formula (GMROI) that you can use to make better buying decisions for your business. A can’t-miss half-hour for anyone looking to improve their bottom line.

If an emergency happens, and you are forced out of work for six months, would your business survive? Would it thrive without you? Or would it struggle through, leaving you with a shadow of what it is today? In 2022, I was diagnosed with cancer. I was prescribed an aggressive form of chemotherapy that would put me in the hospital one week out of every three, and the weeks I was not in the hospital, I was left very sick. From my first meeting with the oncologist until treatment started, I had two weeks to prepare my team to run the business without me. Thankfully, I had already p

August 20, 2024 NAMM hosted a free webinar on August 14, 2024 as part of our EU compliance series for companies selling products in the European Union (EU) to gain a deeper understanding of General Product Safety Regulations (GPSR). This was the second webinar in the GPSR compliance series, and this time we took a deeper dive into each step of GPSR compliance. From risk analysis to designating a responsible person in the EU, special guests Jens Radimerski, Compliance Specialist Non-food, trade-e-bility GmbH, Magdalena Barylska and Compliance Expert, trade-e-bility GmbH provided su

May 31, 2024 NAMM hosted a free webinar on May 29 for companies selling products in the European Union (EU) to understand how to comply with General Product Safety Regulations (GPSR) by December 13, 2024, in order to access that market. From labeling requirements to understanding the difference between an economic operator and an authorized representative (or responsible person), RecallDesk founder Rutger Oldenhuis provided a comprehensive overview of GPSR and its requirements.  Guests included Kevin Eldridge, Director of Quality and Compliance at Yamaha Guitar Group and Mary Lueh

Do you want more effective marketing campaigns? It starts with a clear understanding of your target audience. By creating audience personas, you can gain vital insights into your customer demographics, psychographics and buyer habits. You can also better target where they are — and aren’t — and identify the right channels, content and marketing messages to reach them. In this insightful and entertaining session, Erin Kessler of Maple Leaf Strings walks you through how to use audience personas to improve your marketing strategy. 

Do you wonder what Threads is and whether your brand needs to be on there? Then this is the session for you! Lynn Maurer of Digital Marketing Group dives into the latest changes in our digital world and how they may be affecting your business. Maurer looks at how people use their devices and what they spend their time doing, which has changed dramatically over the last few years. She also discusses changes in social media, streaming services, data collection and device usage across different age groups. She uncovers what’s new and how your brand can reach people, providing you a b

Do you want to boost revenue, streamline operations and build resiliency in your music business, all while doing less? It’s not only possible but highly achievable — and a necessary part of growing a mature company. If you’re a business leader, owner or manager, check out this session from Jake St. John, head of operations for Ensemble Music Schools, and find out how to get your business running and growing without your constant supervision. Drawing on lessons learned from 46 music stores and schools across the United States, all of which operate with local leadership, St. John lo

How do you get more views and reach on your videos? In this exciting NAMM Idea Center double session, Tracy Hoeft of Amplify 11 outlines what’s working in video marketing on TikTok, Instagram and YouTube right now. Get specific, actionable insights that you can implement today.

Delve into the world of artificial intelligence and unravel how it offers remarkable opportunities for the music industry — from streamlining administrative tasks to enhancing audience engagement. Marketing expert Kenya Moses of ConsciousMark explores practical applications that can save you time and resources, while simultaneously pushing the boundaries of what’s possible, charting the course for a more efficient and innovative music business landscape. Moses reveals how AI can automate repetitive and routine tasks to free up your time for strategic planning and creative endeavor