How are the industry’s savviest young business leaders navigating the pandemic? Join NAMM Young Professionals (YP) for this session, and find out as they share their hard-won strategies, tips and advice. They cover critical ways their businesses have had to shift, the importance of networking (and having a network) and what they’ll do differently in the next crisis. (This session originally aired during NAMM Believe in Music Week in January 2021.)
Want to boost your online sales? Introduce more customers to your products and services? Then don’t miss this exciting session from Glenn Haworth of Haworth Guitars. He shares proven keys to a website that converts prospects into customers. He covers website messaging, engaging content, call-to-action prompts, navigation, payment options, building trust and more. (This session originally aired during NAMM Believe in Music Week in January 2021.)
In this session, Mark Anzelc, Reverb’s seller engagement senior manager, shares the secrets he’s uncovered from working with Reverb’s top sellers. Hear findings, advice and ideas for driving online sales straight from the experts. You’ll walk away feeling like you’ve cracked the e-commerce code! (This session originally aired during NAMM Believe in Music Week in January 2021.)
Major online retailers spend millions on building cutting-edge tools to increase visibility and decrease shopping cart abandonment. Here, marketing strategist and musician Peter Malick of Inbound AV shows you how these same technologies are available to help you grow your online sales. What’s more, they’re affordable and, in some cases, free. (This session originally aired during NAMM Believe in Music Week in January 2021.)  
Ohio’s Royalton Music Center recently redesigned its showroom and lesson studios, and in this walk-through, owner Lauren Haas Amanfoh discusses how she created the store’s forward-thinking but family-friendly vibe. She offers top design and merchandising tips and also reveals how she made the showroom inviting, attractive and, not least of all, safe during the pandemic. (This session originally aired during NAMM Believe in Music Week in January 2021.)
In this special interview for NAMM Believe in Music, Betty Heywood, NAMM’s director of international affairs, sits down (virtually) with powerhouse indie retailer and NAMM’s 2018 Dealer of the Year Lee Anderton of Andertons Music. He shares key insights on owning the customer relationship, looking at why it’s critical going forward and his tips, strategy and mindset for doing so. (This session originally aired during NAMM Believe in Music Week in January 2021.)
In this session, Tom Webster, Edison Research senior vice president, walks you through the current state of podcasting and how musicians and the businesses that serve them can profit from this growing consumer trend. Webster focuses on the music industry’s opportunities in podcasting and looks at the latest developments from Spotify, Pandora and other streaming platforms as the line between “show” and “podcast” continues to blur. (This session originally aired during NAMM Believe in Music Week in January 2021.)
You’ve spent the last year meeting, selling and marketing on Zoom (and other virtual platforms). Now, it’s time to up your game. Get critical power tips for virtual communication from Scott Stratten, best-selling author, marketing rebel and sales, branding and relationship expert. Here, he covers what you don’t think about when communicating virtually—those counterintuitive behaviors that are different from talking in-person. (This session originally aired during NAMM Believe in Music Week in January 2021.)
In this age of disruption, music businesses with the willingness, courage and capacity to reinvent open themselves up to endless opportunities. But what does it take? How do you confront the need to change while running your business each day? Here, Rich McDonald, business advisor, career strategist and retired Fender chief product strategist, reveals new steps to break out of the status quo. (This session originally aired during NAMM Believe in Music Week in January 2021.)
During Believe in Music Week, Smart Women in Music (SWIM) hosted a session to explore diversity in marketing. Hear from experts Liza Cruz of Red Shoes and Kristen Cho of Reverb on this topic. SWIM was founded in 2018 to expand diversity, inclusion and support for women in the industry. (This session originally aired during NAMM Believe in Music Week in January 2021.)

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