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The music production landscape has been undergoing a transformative shift in recent years, driven by rapid technological advancements and evolving consumer expectations. This panel explores cutting-edge tools and techniques reshaping modern studios and empowering artists and producers to create and distribute music like never before. Key discussion points included AI-driven tools, immersive audio technologies, cloud-based and collaborative production, and personalization and fan engagement.

Effective leadership through change is vital for any organization. Sarah Yule explores the parallels between musical key changes and strategic change management in today’s dynamic landscape. Drawing on 20 years of experience in the music and consumer audio industry, she shares practical insights on how to embrace change, foster resilience and orchestrate a symphony of success in our businesses. How do you nurture an organizational culture that embraces innovation and fosters collaboration, while also aligning your brand with current and evolving market dynamics? By understanding t

Moderator Mr. Bonzai and special guests celebrate a new book coming in the spring of 2025, documenting the formative decade of the world-famous Record Plant chain of recording studios. The panel includes legendary artists, producers and engineers who were there at the beginnings of Record Plants in New York City, Los Angeles and Sausalito.

Have you kept up with the evolution of Pro Tools? Are there functions and features that you may have missed along the way? In this TEC Tracks Studio Summit session from The 2025 NAMM Show, Jose “Chilitos” Valenzuela, CEO of Audiograph, and Thomas Guardino, Audio Content Developer for Avid Technology discuss and demonstrate the latest Pro Tools updates and modifications.

At The 2025 NAMM Show, TEC Tracks presented an inspiring and empowering panel discussion featuring trailblazing women who have risen to the top of the music and audio industry. Moderated by Chandra Lynn, M.B.A., a seasoned marketing professional and life coach, this session brings together industry leaders who share their journeys, challenges and insights. Panelists include Julie Tan, owner of AEA Ribbon Mics and a passionate advocate for professional audio innovation; Bridget Gardiner, CEO of Creative Bridge; Jan Glasband, CEO of Equi=Tech Balanced Power Solutions, a leader in pr

During his tenure at NPR, broadcast producer and engineer Josh Rogosin recorded and mixed more than 800 of NPR’s Tiny Desk shows, including Taylor Swift, Sting, Shaggy, Anderson .Paak, Mac Miller, Nile Rogers, and Bono and the Edge. In this TEC Tracks session, Josh draws on that expertise to walk you through how to distinguish your sound using various stereo gathering techniques.

AI isn’t just for big tech companies — music retailers small and large can leverage it, too! This session, presented by author and customer-experience expert Phil Mershon at The 2025 NAMM Show, introduces you to simple, affordable AI tools that can elevate your customer experience and drive more in-store engagement. From automating routine tasks to personalizing shopping journeys, Phil discusses how to put AI to work in ways that are both practical and impactful while providing hands-on examples and immediate steps you can take to start seeing results.

How do we elevate our industry globally and get more people making music? Find out at this special opening NAMM U Breakfast Session from The 2025 NAMM Show with NAMM President and CEO John Mlynczak. He was joined by an all-star lineup of special guests to reveal how we can grow the music business by uniting as an industry. Hear new insights about the concept of unity — and what it means to you and your business — through a series of one-on-one onstage interviews.

Digital marketing is constantly changing, and staying ahead is essential, especially in the music industry. Digital marketing expert Molly Mahoney of The Prepared Performer guides you through the latest updates for 2025 and shows you how to adapt your strategy to stay ahead of the curve as you grow your music business. She maps out the evolving customer journey and uncovers key opportunities in digital channels and walks you through actionable strategies from organic social to partnerships to AI search optimization.  This session leaves you with clear steps to pivot your marketing

The final morning of The 2025 NAMM Show closed out with "Best in Show," a roundup of the biggest products, services and technologies at NAMM. Moderated by Frank Alkyer of Music Inc. and UpBeat Daily magazines, the session featured a panel of gear experts and buyers who shopped the show floor to bring you their top picks, including Robert Christie of A & G Central Music, Dominic Wagner of Thomann, Laura Penrose of Nick Rail Music and Penrose Strings, Cyph Shah of Astro Audio Video Lighting, Amanda Rueter of Ernie Williamson Music and Jim Tuerk of Reverb. Here are the winners in

Trains, planes and automobiles all have dashboards filled with gauges, lights and warning indicators to make sure things are running smoothly. Have you ever wondered what a dashboard for your music retailing business might look like? In this session from The 2024 NAMM Show, financial experts Alan Friedman and Daniel Jobe of Friedman, Kannenberg & Co. share insight on how to build a customized dashboard for your business. They focus on the most meaningful financial KPIs (key performance indicators) to measure the health and success of your business. Given the scarcity of accura

If you’re already familiar with the basics of TikTok, this session will show you how to take your content to the next level. Marketing expert Taran Gray helps you discover how to create videos the algorithm favors to improve your chances of being featured on the For You Page. Gray does a deep dive into hashtag strategy, SEO ranking and trend application. You’ll walk away with a checklist and be confident in your TikTok strategy. Gray is co-founder of SocialPlay Digital, a creative agency focused on TikTok strategy for music and gaming companies. In addition to digital advertising,