Keeping good teachers in your music lesson program can be as important as keeping your students and customers. When Melissa Loggins of Music Authority lost a handful of instructors recently, she had to adjust how she worked with her teachers. Find out how she improved her teacher retention in just 5 minutes a day, and how you can, too.
In many cases, classifying music teachers, repair techs and other employees as independent contractors can literally bankrupt your company. In this eye-opening NAMM U session, music industry accountants Alan Friedman, CPA, and Daniel Jobe of Friedman, Kannenberg & Co. illustrate the potential cost of a labor audit gone wrong and steps you can take to prevent it.
We all have slow weeks (and months) from time to time, but sitting back and hoping things get better is not a viable plan. Here, industry veterans Bob Popyk, Music Trades Magazine columnist, and Alan Friedman, a partner at Friedman, Kannenberg & Co., offer creative and inventive ways to keep your costs down and profits up during the slow periods. Find out how to drive store traffic and sales when times get tough.
What’s the X-factor in successful music lesson programs? How do the savviest lesson studio operators handle the most common issues—makeup lessons, retaining students and new signups? Go behind the scenes and find out at this fast-moving NAMM U panel with three music-lesson rock stars, all NAMM Top 100 Dealers: moderators Cindy and Rand Cook of The Candyman Strings & Things, Mike and Miriam Risko of Mike Risko Music, and Robin Sassi and Kimberly Deverell of San Diego Music Studio.
Video is critical to marketing your business, but every social media platform calls for a different strategy. You’ll want to know about the ins and outs, do’s and don’ts, and latest updates on video for each platform. In this NAMM U session, Tim Spicer of Spicer’s Music moderates a panel of rock-star marketers who reveal their video success secrets for YouTube, Instagram and Facebook.
We live in an age of disruption. Every week, it seems there’s a new strategy, technology or social media that’s a “must use” or game-changer for your music retail business or brand. But trust, connection, consistency and service will always trump the next app to hit the market. And at The 2019 NAMM Show, marketing rebel and branding and customer-engagement expert Scott Stratten hosted an inspiring NAMM U Breakfast Session to help NAMM members navigate this age of disruption.
The 2019 NAMM Show closed out with "Best in Show," a fast-moving roundup of the biggest products, services and technologies on the exhibit floor. Moderator Frank Alkyer, publisher of Music Inc. and UpBeat Daily magazines, led a panel of music retail gear experts, who scoured the far corners of the show floor to bring you their favorites. Check out the video of the session and "Best in Show" winners here.
Online rentals can bolster your customer service, streamline operations and, not least of all, give business a lift. Robert M. Sides Family Music now does a third of its rentals online, and in this session, Peter Sides, company president, shares his best practices and lessons learned.
In the past decade, Melissa Loggins of Music Authority has seen signups and retention skyrocket in her music lesson program. Here, she shares the five strategies that made this happen. Discover how to grow your own lesson program by implementing these simple but critical concepts. She covers everything from hosting effective student performance opportunities to creating stronger bonds with parents to the importance of the front desk.
In this NAMM U session, Dan Abel, director of marketing for Reverb.com, looks at how to get the most from your YouTube marketing. He highlights five creators who’ve mastered the art of YouTube and what they can show you about growing your own audience. Discover best practices, strategies and secrets of the most effective video marketers.

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