Presented By Ben Ash
Music retailers don’t have to be left behind in the connected world of Facebook, Twitter and Instagram. Social media lets you reach potential customers at a lower cost and in unique ways. At the 2016 NAMM Show, Ben Ash, director of social media at Sam Ash Music, showed how to get social with your retail business and savvy with managing your social media presence.
Presented By Grant Billings and Brian Artka
At the 2016 NAMM Show, Grant Billings of Steinway Piano Gallery of Naples and Brian Artka of Size43 provided music retailers with a different perspective on video promotion: the art of video storytelling. Get pointers on how to create effective videos that you can use to build your brand online, whether you’re new to the medium or a seasoned video marketer.
What’s keeping you from getting found by the customers you want? Strap in and hold on as marketing guru Jeffrey Hayzlett delivers a bold, no-nonsense approach to driving change. Hayzlett, a best-selling author and the primetime television host of C-Suite and Executive Perspectives, looks at how to get results with online and social marketing. He’ll lead you through the necessary components to create an effective social media strategy, then guide you through implementation.
Presented By Sean Roylance
Even successful music retailers make common website mistakes—often unknowingly. Discover the top five website blunders and how they impact your online success. Most importantly, find out how these mistakes get made and how they can be corrected. Join Sean Roylance, founder of Rain, who will walk you through problems with website content and design.
Presented By Brian Reardon
In this NAMM U session, Brian Reardon reveals how a year-round promotions calendar can help create steady traffic and a balanced cash flow for his store, Monster Music. He also shows examples of what types of promotions he hosts during particular times of year to generate store traffic, sales and cash flow. Discover how this applies to your music retail business.
Presented By Mike Ross
Is your store’s website working for you? Want practical tips to take your online presence to the next level? Here, Mike Ross of Sweetwater Sound offers seven simple ideas you can use to improve your website right away. Find out how to give your website an upgrade, straight from a retail leader.
Presented By Noel Wentworth
In eight years, Noel Wentworth of Wentworth Music has grown his lesson program from 88 to 800-plus students. He credits his student concert events as a key factor in this growth. Here, Wentworth shares how he did it—and how you can, too. Find out how he's used these events to give back to the community, create a go-to music school and give students a life-changing experience.
Presented By Chrissy Hansen
At 2015 Summer NAMM, Chrissy Hansen of Chicago Music Exchange and Reverb.com revealed why a successful YouTube channel is one of a music retailer’s most powerful marketing tools. In two years, Chicago Music Exchange's YouTube channel went from 30,000 to more than 125,000 subscribers. Here are her essential tips for building a successful YouTube channel.
Presented By Perry Goldstein
Periscope is the latest social media craze. It’s an app that allows live video streaming from a mobile device and became so popular, so quickly, that Twitter purchased the company early on. Add to that the real-time interaction between the user and his or her audience, and you have a powerful tool for business-related applications.
Presented By John Mlynczak, Kurt Witt, Doug Doppler, Ben Werlin
At the 2015 NAMM Show, John Mlynczak led a dynamic panel discussion on video marketing and YouTube with Kurt Witt of Woodwind & Brasswind, Ben Werlin of MusicStoreLive.com and Doug Doppler of GearTunes.com. They offered proven ideas for getting started on YouTube and choosing the right gear, along with tips and tricks for better video marketing.