Video storytelling establishes credibility and tells your story like no static picture or text can. How can you take advantage of this powerful tool at your music retail business? In this NAMM U session, Grant Billings of Steinway Piano Gallery Naples, John Fowler of Shoreline Music and Will Mason of Mason Music reveal their top promotional videos and best practices.
At the 2017 NAMM Show, Cris Behrens of Summerhays Music revealed his favorite social media campaigns from fellow music retailers. He chose Instagram and Facebook promotions that highlighted different approaches, from product to humor to advocacy. Discover what you can take away from these examples and best practices.
How the customers of tomorrow interact, engage and buy may look very different from what you see today. At The 2017 NAMM Show, award-winning marketing executive and author Larry Bailin hosted this NAMM U Breakfast Session to help NAMM members future-proof their businesses. Prepare for the customers of tomorrow by building better connections with the customers of today.
In just four years, Spicer’s Music has gone from startup to go-to store. Its secret? Hosting powerful events that engage the community and lead to a surge in sales, traffic and customer loyalty. Here, co-owner Tim Spicer walks you through these events, along with how he’s used them to compete with larger online retailers, get free advertising and become the local music retail hub.
Video marketing can be the most engaging way to reach an audience, but how do you get your videos noticed in the fast-paced world of YouTube and Facebook? During this NAMM U session, a team of music retail video experts weigh in. Get ideas from Mitch Gallagher of Sweetwater, Shane Kinney of Drum Center of Portsmouth and moderator John Mlynczak of Noteflight.
Imagine running a music lesson program that not only turns a profit but also increases your retail sales. In this NAMM U session, Paul Myatt, director of Forte School of Music in Australia, discusses the proven, low-cost guerilla marketing tactics that he’s used to build Forte into a program with more than 4,000 students across 12 locations.
At The 2017 NAMM Show, Tim Spicer of Spicer’s Music led NAMM Top 100 retailers in a session chock-full of innovative store-design ideas. These music retailers operate in vastly different locations and markets, and each one shared his unique vision to inspire fellow music retailers to get creative with store design.
Presented By Myrna Sislen and Ryan Sargent
Facebook ads often fail because the right people don't see them. Don’t let your Facebook ads be ignored! In this NAMM U session, Ryan Sargent, social media manager for MakeMusic, and Myrna Sislen, owner of Middle C Music, show you how to use Facebook’s built-in tools to help improve your next ad campaign.
What makes Google happy? In this NAMM U session, Larry Bailin, online marketing expert, breaks down the barriers that keep you from gaining the top Google positions you deserve. He shows how to keep your music retail business from being de-listed by Google, what it takes to get to page 1, and pay-per-click mistakes that can cost you money and get you bounced from a top spot.
Presented By Mike and Miriam Risko
A hashtag is a way of grouping a subject or a topic together, so it can be easily found in an online search. It’s a way of being part of a conversation, letting you connect with other social media users based on a common interest. Hashtagging can also be a way to make a statement without worrying about punctuation.