At The 2017 NAMM Show, Tim Spicer of Spicer’s Music led NAMM Top 100 retailers in a session chock-full of innovative store-design ideas. These music retailers operate in vastly different locations­ and markets, and each one shared his unique vision to inspire fellow music retailers to get creative with store design.
Presented By Myrna Sislen and Ryan Sargent
Facebook ads often fail because the right people don't see them. Don’t let your Facebook ads be ignored! In this NAMM U session, Ryan Sargent, social media manager for MakeMusic, and Myrna Sislen, owner of Middle C Music, show you how to use Facebook’s built-in tools to help improve your next ad campaign.
What makes Google happy? In this NAMM U session, Larry Bailin, online marketing expert, breaks down the barriers that keep you from gaining the top Google positions you deserve. He shows how to keep your music retail business from being de-listed by Google, what it takes to get to page 1, and pay-per-click mistakes that can cost you money and get you bounced from a top spot.
Presented By Mike and Miriam Risko
A hashtag is a way of grouping a subject or a topic together, so it can be easily found in an online search. It’s a way of being part of a conversation, letting you connect with other social media users based on a common interest. Hashtagging can also be a way to make a statement without worrying about punctuation.
Presented By John Mlynczak, Sarah Jones and Tim Spicer
At 2016 Summer NAMM, Sarah Jones of Gruhn Guitars and Tim Spicer of Spicer’s Music discussed their best practices on Instagram and Facebook with John Mlynczak of Noteflight. Discover their strategies for these social media platforms, and find out what it means to your store.
Presented By Mike Ross
At 2016 Summer NAMM, Mike Ross of Sweetwater gave an all-out master class on core marketing fundamentals for music retailers. Ross, vice president of marketing for Sweetwater, is an 11-year veteran of the musical instrument and pro audio retailer. Here's the complete session.
Presented By Walter and Christie Carter and Zach Broyles
In just three years, Carter Vintage Guitars has grown into a $6 million indie retail powerhouse. Find out how YouTube and video marketing played a role in their growth. In this NAMM U session, owners Christie and Walter Carter, along with Zach Broyles, website manager, share their best practices and strategies with video.
Presented By James Harding
Recitals, student showcases, clinics, reading sessions—they’re not just educational events, they’re also profit opportunities. Industry veteran James Harding, president of Gist Piano Center, will show you how to turn your in-store education programs into powerful and profitable marketing events with a few easy-to-implement tips.
Presented By Cris Behrens
At the 2016 NAMM Show, Cris Behrens of Summerhays Music proved that you don’t need a big marketing budget to make a big impact. He updated his popular NAMM Idea Center session “Guerilla Marketing on a Chimp’s Budget 2.0” with new, out-of-the-box ideas to help you draw more customers to your business without spending much money.
Presented By Will Mason
Mason Music’s website has been the centerpiece of its marketing strategy. The site has generated numerous leads for the business, helping grow its lesson program to 650 students per week. At 2016 Summer NAMM, owner Will Mason encouraged retailers to do four things to ensure an effective website that engages customers and generates sales. Here are his best practices.

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