Presented By Ben Blakesley
Instagram has exploded in popularity, but before you jump on the bandwagon, there are five things you must know about the platform. At the 2015 NAMM Show, Ben Blakesley, music industry and technology expert, gave music retailers the rundown. Get important pointers about using Instagram to connect with your audience, and discover how to make Instagram work for you.
Presented By Cris Behrens
Cris Behrens of Summerhays Music unlocked the latest mysteries of the Facebook universe for music retailers at the 2015 NAMM Show. During his session, “The Hitchhiker’s Guide to the Facebook Galaxy,” he shared his tips, tricks and experience using Facebook as an effective marketing tool. “A catchy title is what’s needed in all of your Facebook posts, videos and pictures," he said. "Always add text to your posts.”
Presented By Peter Dods
How do you market your store in a digital world? At 2014 Summer NAMM, Peter Dods, owner of Easy Music Center, revealed tried-and-true ideas—and looked at how applying basic principles of marketing excellence will help you achieve healthy growth. His session delved into everything from email marketing to Yelp to Vines.
Presented By Joe Pulizzi
With so much competition for your customers’ attention, how do you stand out from other businesses? Be epic! In this dynamic Breakfast Session, Joe Pulizzi, founder of the Content Marketing Institute, will show you how. He’ll reveal ways that epic marketers attract and keep customers by using compelling, relevant and consistent content.
Presented By Nick Failla
Google AdWords is one of the most targeted, powerful and affordable advertising tools available to music retailers. At 2014 Summer NAMM, Nick Failla, marketing guru and president of Collected Concepts, presented "Google AdWords: The Best Advertising for Your Buck." He revealed easy-to-follow Google AdWords strategies to get you up and running in no time.
Presented By Michael Ross
At 2014 Summer NAMM, Sweetwater Vice President of Marketing Mike Ross took the mystery out of creating a powerful website. He delved into such topics as mobile responsive design, how Amazon.com and eBay play into a retailer’s website strategy, creating customer loyalty, how to optimize a site for local ISP searches, and SEO. Learn from Sweetwater's best practices.
Presented By Nick Failla
YouTube is the second largest search engine in the world, after Google. With this 2014 Summer NAMM session, Nick Failla walks you through why you need to get your videos online, how to promote your videos, where to find them and how to make them, ideal video length, how to distribute them, and how to create a YouTube channel.
Music retail may be about face-to-face communication with our customers, but we can’t overlook the importance of email. So, how do we stand out from the clutter of email marketing and make the most of our communications? Mike Guillot of Mississippi Music offers 10 quick-and-easy tips for creating effective emails that get opened, read and responded to for measurable results.
Presented By Robin Sassi
You get an unfair, negative review on Yelp. It affects your rating and may scare away customers. Learn from Robin Sassi, president and CEO of San Diego Music Studio and attorney at law, how to handle this headache. Here, she reveals the best response to negative Yelp reviews and her long-term strategy for combating them.
Presented By Grant Billings, Kurt Witt, Menzie Pittman
It's not just about Facebook anymore. Social media now includes ever-growing platforms—Twitter, YouTube, Pinterest, Instagram and LinkedIn. Grant Billings of Billings Piano Gallery moderated this share-all panel discussion at the 2014 NAMM Show with Kurt Witt of Woodwind & Brasswind and Menzie Pittman of Contemporary Music Center. Each panelist offered insights about the role social media plays as part of his overall marketing strategy.

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