Presented By Mike Ross
Is your store’s website working for you? Want practical tips to take your online presence to the next level? Here, Mike Ross of Sweetwater Sound offers seven simple ideas you can use to improve your website right away. Find out how to give your website an upgrade, straight from a retail leader.
Presented By Noel Wentworth
In eight years, Noel Wentworth of Wentworth Music has grown his lesson program from 88 to 800-plus students. He credits his student concert events as a key factor in this growth. Here, Wentworth shares how he did it—and how you can, too. Find out how he's used these events to give back to the community, create a go-to music school and give students a life-changing experience.
Presented By Chrissy Hansen
At 2015 Summer NAMM, Chrissy Hansen of Chicago Music Exchange and Reverb.com revealed why a successful YouTube channel is one of a music retailer’s most powerful marketing tools. In two years, Chicago Music Exchange's YouTube channel went from 30,000 to more than 125,000 subscribers. Here are her essential tips for building a successful YouTube channel.
Presented By Perry Goldstein
Periscope is the latest social media craze. It’s an app that allows live video streaming from a mobile device and became so popular, so quickly, that Twitter purchased the company early on. Add to that the real-time interaction between the user and his or her audience, and you have a powerful tool for business-related applications.
Presented By John Mlynczak, Kurt Witt, Doug Doppler, Ben Werlin
At the 2015 NAMM Show, John Mlynczak led a dynamic panel discussion on video marketing and YouTube with Kurt Witt of Woodwind & Brasswind, Ben Werlin of MusicStoreLive.com and Doug Doppler of GearTunes.com. They offered proven ideas for getting started on YouTube and choosing the right gear, along with tips and tricks for better video marketing.
Presented By Jay Baer
In our mobile, social, right-now world, consumers speak their minds like never before—in-store and online. This presents a huge opportunity to music businesses willing to embrace comments and complaints. Join Jay Baer, digital business expert, entrepreneur and marketing guru, for this eye-opening and entertaining Breakfast Session on customer service in the modern era.
Presented By Ben Werlin, Nick Gordon, Micheal Zapanta and Jen Lowe
Want practical ideas to improve your YouTube channel and video marketing? Check out this exciting panel discussion from the 2016 NAMM Show with three YouTube and video marketing experts. Get a 360-degree look at how to tell your company’s story using video, how to turn that story into sales on YouTube and how to use analytics to get better results on an ongoing basis.
Presented By Donovan Bankhead, Gordon Wilcher, Don Tegeler, Allen McBroom and Jim DeStafney
At 2015 Summer NAMM, Donovan Bankhead of Springfield Music hosted a motivating session on one of the best ways to drive traffic to your store: events. It featured a panel of retailers from the Independent Music Store Owners (iMSO) group. Each iMSO member discussed his most successful store event to inspire fellow music retailers to get creative and plan events at their stores.
Presented By Myrna Sislen
In 90 seconds, Myrna Sislen of Middle C Music shares her big idea: Generate interest in new products by creating "unboxing" promotional videos. She films these offbeat videos of new products being unpacked, then posts the videos to YouTube, her website and company e-blasts.
Presented By Will Mason
Corporate sponsorships can be a powerful way to boost a music store's revenue. Here, Will Mason of Mason Music looks at the world of opportunities available to music retailers and offers six steps for effectively partnering with corporate and local sponsors. Doing a little homework can go a long way in securing these partners.