Presented By Robin Sassi
You get an unfair, negative review on Yelp. It affects your rating and may scare away customers. Learn from Robin Sassi, president and CEO of San Diego Music Studio and attorney at law, how to handle this headache. Here, she reveals the best response to negative Yelp reviews and her long-term strategy for combating them.
Presented By Grant Billings, Kurt Witt
It's not just about Facebook anymore. Social media now includes ever-growing platforms—Twitter, YouTube, Pinterest, Instagram and LinkedIn. Grant Billings of Billings Piano Gallery moderated this share-all panel discussion at the 2014 NAMM Show with Kurt Witt of Woodwind & Brasswind and Menzie Pittman of Contemporary Music Center. Each panelist offered insights about the role social media plays as part of his overall marketing strategy.
Presented By James Harding
In the past few years, Gist Piano Center has hosted dozens of themed recitals. These events have flooded the store with people and rapidly boosted Gist's reputation as a local center for music. In the process, the recitals have helped build lasting customer memories and strengthened relationships with community leaders. Gist President James Harding shows how.
Presented By Gabriel O'Brien
Many independent music retailers feel hopelessly outgunned by large chain stores and Internet-only retailers. How can you possibly compete, given your other responsibilities and limited budget? The first step is to take advantage of Google, so customers and potential customers can find you online. Gabriel O'Brien of Larry's Music Center in Wooster, Ohio, offers simple tips to help you get started.
Presented By Barry Moltz
With 89 billion business emails sent each day, it’s tough to guarantee that any one email gets read—even one that has great content like yours. What’s a music retailer to do? At the 2014 NAMM Show, small-business guru Barry Moltz offered 10 ideas to help music stores stand out and ensure their emails get seen. Here are those 10 tips.
Presented By Cris Behrens
Want more Facebook “Likes,” “Shares” and traffic? At the 2014 NAMM Show, Cris Behrens, sales, marketing and store manager for Summerhays Music Center, presented creative ways to make that happen. Like most music retailers, Behrens wears multiple hats at his store, so he passed along ideas that don’t require lots of time or money. Watch the entire session.
Presented By James Harding
As construction for Gist Piano Center's Lexington, Ky., store came to a close, the company needed to get customers and media to visit the newly expanded facility. James Harding, Gist's president, decided to throw a chocolate party. The event, which cost $500, attracted 300 people, jump-started the lesson program and resulted in two piano sales—one of them a grand.
Presented By Kenny Smith
Today's digitally armed consumers have adopted showrooming as part of the buying process. Using brick-and-mortar stores to check out products and later purchase them online is becoming more common. There are productive ways to combat showrooming, so you can get those customers browsing and buying in your store. Kenny Smith shares a few ideas that top retailers have successfully implemented.
Presented By Kevin Damm
Every December, Damm Music Center hosts a holiday concert called "The Best Damm Christmas Concert." It gives Damm Music's team an opportunity to showcase their talents and also raises money for charity. According to Kevin Damm, company president, the concert legitimizes his staff as musicians and gear experts in the community. "And each year, we get to play Christmas music as a band for 200–250 people," he says.
Instrumental Music Center of Tucson, Ariz., hosts a Rummage Sale on Black Friday weekend every year. The promotion not only clears out old inventory before year end but also gets new and existing customers into the store. And in 2013, the company did three times its normal weekend business during the sale, according to co-owner Leslie Faltin. Her total cost: $600 (which included lunch for staff). Find out how she did it.