Looking to update your store design? Gayle Beacock of Beacock Music, a NAMM Top 100 Dealer for Best Merchandising, has broken down effective store design to a science. Here, she shares her tips for creating a showroom that stands out from the rest. Find out how to take your retail environment to the next level for a bigger “wow” factor—and bigger profits.
Presented By Shane Kinney
Drum Center of Portsmouth has 7 million views and counting on its YouTube channel. At the 2015 NAMM Show, store owner Shane Kinney showed how he did it. He covered guidelines for filming and setup, ideal video length, creating a video brand for your business, measuring success, and common misconceptions about YouTube and video marketing.
Does your brick-and-mortar store need a makeover? Then check out this NAMM U session from the 2015 NAMM Show. Get great store design ideas from Jen Lowe of Boom Boom Percussion and a panel of forward-thinking music retailers—David Kalt of Chicago Music Exchange (pictured), Mike and Ray Guntren of Ray’s Midbell Music, and Mike Stryker of Spindrift Guitars.
Presented By Mike and Miriam Risko
Sooner or later, bad weather affects business. And when it does, you can take the day off with the rest of the world or get creative and turn it into an opportunity to market your music lesson program. Here, Mike and Miriam Risko of Mike Risko Music share five ways they've turned snow days and blackouts into a promotional opportunity.
Presented By Tracy Leenman
Want to be the go-to music retailer in your market? The most happening place in the community? Here, Tracy Leenman of Musical Innovations reveals five low-cost, high-impact promotions and events that helped put her store on the map. Discover new ways to get customers into your store—and keep them coming back!
Presented By Joe Pulizzi
Imagine if customers not only paid attention to your marketing but also looked forward to it, and wanted more! At the 2015 NAMM Show, marketing guru Joe Pulizzi showed how to make this a reality with content marketing—relevant, valuable marketing that attracts a defined audience. He delved into how to create a content marketing strategy from scratch and leverage social media to develop an engaged, loyal audience.
Presented By Brian Reardon
Monster Music owner Brian Reardon shared his runaway promotion success story at 2014 Summer NAMM. Reardon had his most successful sales month ever in March 2014 after launching a radio campaign on a local rock station. March sales even surpassed previous record months, including December, and strong sales continued into the spring. Find out how he did it.
Presented By Peter Dods
How do you market your store in a digital world? At 2014 Summer NAMM, Peter Dods, owner of Easy Music Center, revealed tried-and-true ideas—and looked at how applying basic principles of marketing excellence will help you achieve healthy growth. His session delved into everything from email marketing to Yelp to Vines.
Presented By Joe Pulizzi
With so much competition for your customers’ attention, how do you stand out from other businesses? Be epic! In this dynamic Breakfast Session, Joe Pulizzi, founder of the Content Marketing Institute, will show you how. He’ll reveal ways that epic marketers attract and keep customers by using compelling, relevant and consistent content.
Presented By Michael Ross
At 2014 Summer NAMM, Sweetwater Vice President of Marketing Mike Ross took the mystery out of creating a powerful website. He delved into such topics as mobile responsive design, how Amazon.com and eBay play into a retailer’s website strategy, creating customer loyalty, how to optimize a site for local ISP searches, and SEO. Learn from Sweetwater's best practices.