At 2015 Summer NAMM, Chrissy Hansen of Chicago Music Exchange and Reverb.com revealed why a successful YouTube channel is one of a music retailer’s most powerful marketing tools. Hansen d...
In our mobile, social, right-now world, consumers speak their minds like never before—in-store and online. This presents a huge opportunity to music businesses willing to embrace comments...
Want practical ideas to improve your YouTube channel and video marketing? Jen Lowe of Boom Boom Percussion moderated this exciting panel discussion with three YouTube and video marketing ...
At 2015 Summer NAMM, Donovan Bankhead of Springfield Music hosted a motivating session on one of the best ways to drive traffic to your store: events. It featured a panel of retailers fro...
In 90 seconds, Myrna Sislen of Middle C Music shares her big idea: Generate interest in new products by creating "unboxing" promotional videos. She films these offbeat videos of new produ...
Several months ago, I’d never made a cold call in my life. I shuddered at the thought of calling someone I didn’t know and asking for money or donations. Making my first call, I began dia...
At 2015 Summer NAMM, Will Thompson of Habitual Social revealed why he believes Instagram is the music retailer’s best way to acquire new fans and customers—and at the lowest price. Thomps...
Of all the digital marketing tools, email is the most powerful—so said marketing and sales guru Bob Negen of WhizBang! Training at 2015 Summer NAMM. During his NAMM U session, he pointed ...
Online marketing is a jungle that can ravage budgets in the blink of an eye. It’s never been more critical for music businesses to know what connects with customers, and what doesn’t. In ...
At the 2015 NAMM Show, Brian Douglas of Cream City Music revealed how to make your marketing more effective through having a cohesive, impactful plan—one that’s relatively inexpensive to ...
Your website is more than a parking spot for information. At Mason Music, we have invested a lot of time, energy and money into our website, and it has been worth every penny. In many way...
At 2015 Summer NAMM, Larry Bailin hosted the NAMM U Breakfast Session “No More Average Marketing—How to Cut Through the Noise.” Bailin, an Internet marketing pioneer, delved into what it ...