Presented By Peter Dods
How do you market your store in a digital world? At 2014 Summer NAMM, Peter Dods, owner of Easy Music Center, revealed tried-and-true ideas—and looked at how applying basic principles of marketing excellence will help you achieve healthy growth. His session delved into everything from email marketing to Yelp to Vines.
Presented By Joe Pulizzi
With so much competition for your customers’ attention, how do you stand out from other businesses? Be epic! In this dynamic Breakfast Session, Joe Pulizzi, founder of the Content Marketing Institute, will show you how. He’ll reveal ways that epic marketers attract and keep customers by using compelling, relevant and consistent content.
Presented By Michael Ross
At 2014 Summer NAMM, Sweetwater Vice President of Marketing Mike Ross took the mystery out of creating a powerful website. He delved into such topics as mobile responsive design, how Amazon.com and eBay play into a retailer’s website strategy, creating customer loyalty, how to optimize a site for local ISP searches, and SEO. Learn from Sweetwater's best practices.
Presented By Robin Sassi
You get an unfair, negative review on Yelp. It affects your rating and may scare away customers. Learn from Robin Sassi, president and CEO of San Diego Music Studio and attorney at law, how to handle this headache. Here, she reveals the best response to negative Yelp reviews and her long-term strategy for combating them.
Presented By James Harding
In the past few years, Gist Piano Center has hosted dozens of themed recitals. These events have flooded the store with people and rapidly boosted Gist's reputation as a local center for music. In the process, the recitals have helped build lasting customer memories and strengthened relationships with community leaders. Gist President James Harding shows how.
Presented By Barry Moltz
With 89 billion business emails sent each day, it’s tough to guarantee that any one email gets read—even one that has great content like yours. What’s a music retailer to do? At the 2014 NAMM Show, small-business guru Barry Moltz offered 10 ideas to help music stores stand out and ensure their emails get seen. Here are those 10 tips.
Presented By James Harding
As construction for Gist Piano Center's Lexington, Ky., store came to a close, the company needed to get customers and media to visit the newly expanded facility. James Harding, Gist's president, decided to throw a chocolate party. The event, which cost $500, attracted 300 people, jump-started the lesson program and resulted in two piano sales—one of them a grand.
Presented By Kenny Smith
Today's digitally armed consumers have adopted showrooming as part of the buying process. Using brick-and-mortar stores to check out products and later purchase them online is becoming more common. There are productive ways to combat showrooming, so you can get those customers browsing and buying in your store. Kenny Smith shares a few ideas that top retailers have successfully implemented.
Presented By Kevin Damm
Every December, Damm Music Center hosts a holiday concert called "The Best Damm Christmas Concert." It gives Damm Music's team an opportunity to showcase their talents and also raises money for charity. According to Kevin Damm, company president, the concert legitimizes his staff as musicians and gear experts in the community. "And each year, we get to play Christmas music as a band for 200–250 people," he says.
Instrumental Music Center of Tucson, Ariz., hosts a Rummage Sale on Black Friday weekend every year. The promotion not only clears out old inventory before year end but also gets new and existing customers into the store. And in 2013, the company did three times its normal weekend business during the sale, according to co-owner Leslie Faltin. Her total cost: $600 (which included lunch for staff). Find out how she did it.