Even successful music retailers make common website mistakes—often unknowingly. Discover the top five website blunders and how they impact your online success. Most importantly, find out ...
At 2015 Summer NAMM, Brian Reardon revealed how a year-round promotions calendar helps create steady traffic and a balanced cash flow for his store, Monster Music.
According to Reardon, i...
At 2015 Summer NAMM, Mike Ross of Sweetwater Sound presented a big-picture session on making the most of your website—an issue that affects every music retailer and business owner, small ...
What if student events could be more than just a highlight of your lesson program? What if they became community blockbusters that generated huge word-of-mouth advertising and made dreams...
At 2015 Summer NAMM, Chrissy Hansen of Chicago Music Exchange and Reverb.com revealed why a successful YouTube channel is one of a music retailer’s most powerful marketing tools. Hansen d...
In our mobile, social, right-now world, consumers speak their minds like never before—in-store and online. This presents a huge opportunity to music businesses willing to embrace comments...
Want practical ideas to improve your YouTube channel and video marketing? Jen Lowe of Boom Boom Percussion moderated this exciting panel discussion with three YouTube and video marketing ...
At 2015 Summer NAMM, Donovan Bankhead of Springfield Music hosted a motivating session on one of the best ways to drive traffic to your store: events. It featured a panel of retailers fro...
In 90 seconds, Myrna Sislen of Middle C Music shares her big idea: Generate interest in new products by creating "unboxing" promotional videos. She films these offbeat videos of new produ...
Several months ago, I’d never made a cold call in my life. I shuddered at the thought of calling someone I didn’t know and asking for money or donations. Making my first call, I began dia...
At 2015 Summer NAMM, Will Thompson of Habitual Social revealed why he believes Instagram is the music retailer’s best way to acquire new fans and customers—and at the lowest price. Thomps...
Of all the digital marketing tools, email is the most powerful—so said marketing and sales guru Bob Negen of WhizBang! Training at 2015 Summer NAMM. During his NAMM U session, he pointed ...