Do you want more effective marketing campaigns? It starts with a clear understanding of your target audience. By creating audience personas, you can gain vital insights into your customer...
Do you wonder what Threads is and whether your brand needs to be on there? Then this is the session for you! Lynn Maurer of Digital Marketing Group dives into the latest changes in our di...
How do you get more views and reach on your videos? In this exciting NAMM Idea Center double session, Tracy Hoeft of Amplify 11 outlines what’s working in video marketing on TikTok, Insta...
Delve into the world of artificial intelligence and unravel how it offers remarkable opportunities for the music industry — from streamlining administrative tasks to enhancing audience en...
Join author and columnist Bob Popyk for this exclusive NAMM U Online session. He's joined by fellow piano industry experts: Art Olson of Artistic Pianos, Bob Carbone of Piano & Organ ...
Social media followings mean nothing if prospects aren’t following through on your desired action (i.e., making a purchase). In this session from The 2023 NAMM Show, marketing strategist ...
Author and columnist Bob Popyk reveals strategies for a competitive piano retail website in this exclusive NAMM U Online session. He's joined by experts Robert Estrin of Living Pianos and...
You have great products and services that you’re eager to share with customers. But your messages will get lost in a sea of noise if you don’t have a proven communications strategy. And i...
How can you capture the imagination of a child, the attention of a teenager or the desire of a retiree — and make them customers for life? It all happens in a moment. Not just any moment,...
Whether you’re a music retailer, brand or artist, you’ll want to know how to use branding professionally for success. This applies to both companies and personal brands.
I’ve been brandin...
In this NAMM U Online session, author and columnist Bob Popyk shares new ways to create online piano sales through your website — and also generate in-store customers. He's joined by pian...
Despite the many challenges facing music businesses, the future's bright! And more than ever, your online shop can be a powerful tool for succeeding in this new era of musical instrument ...
