AI isn’t just for big tech companies — music retailers small and large can leverage it, too! This session, presented by author and customer-experience expert Phil Mershon at The 2025 NAMM...
Digital marketing is constantly changing, and staying ahead is essential, especially in the music industry. Digital marketing expert Molly Mahoney of The Prepared Performer guides you thr...
If you’re already familiar with the basics of TikTok, this session will show you how to take your content to the next level. Marketing expert Taran Gray helps you discover how to create v...
Is your social media content no longer attracting new followers? Is it no longer inspiring passion among even your most devoted fans? If you have questions about how to define your brand’...
You can now use artificial intelligence to anticipate your customers’ wants and needs, sometimes before they’re even aware of them. Find out how at this eye-opening session from The 2024 ...
Do you want more effective marketing campaigns? It starts with a clear understanding of your target audience. By creating audience personas, you can gain vital insights into your customer...
Do you wonder what Threads is and whether your brand needs to be on there? Then this is the session for you! Lynn Maurer of Digital Marketing Group dives into the latest changes in our di...
How do you get more views and reach on your videos? In this exciting NAMM Idea Center double session, Tracy Hoeft of Amplify 11 outlines what’s working in video marketing on TikTok, Insta...
Delve into the world of artificial intelligence and unravel how it offers remarkable opportunities for the music industry — from streamlining administrative tasks to enhancing audience en...
Join author and columnist Bob Popyk for this exclusive NAMM U Online session. He's joined by fellow piano industry experts: Art Olson of Artistic Pianos, Bob Carbone of Piano & Organ ...
Social media followings mean nothing if prospects aren’t following through on your desired action (i.e., making a purchase). In this session from The 2023 NAMM Show, marketing strategist ...
Author and columnist Bob Popyk reveals strategies for a competitive piano retail website in this exclusive NAMM U Online session. He's joined by experts Robert Estrin of Living Pianos and...
