Online marketing is a jungle that can ravage budgets in the blink of an eye. It’s never been more critical for music businesses to know what connects with customers, and what doesn’t. In ...
At the 2015 NAMM Show, Brian Douglas of Cream City Music revealed how to make your marketing more effective through having a cohesive, impactful plan—one that’s relatively inexpensive to ...
Your website is more than a parking spot for information. At Mason Music, we have invested a lot of time, energy and money into our website, and it has been worth every penny. In many way...
At 2015 Summer NAMM, Larry Bailin hosted the NAMM U Breakfast Session “No More Average Marketing—How to Cut Through the Noise.” Bailin, an Internet marketing pioneer, delved into what it ...
Why do some music stores stand out and others disappear? Gayle Beacock of Beacock Music, a NAMM Top 100 Dealer for Best Merchandising, knows the answer. At the 2015 NAMM Show, Beacock sha...
“How do you think about YouTube?”
Shane Kinney, owner of Drum Center of Portsmouth, posed that simple question at the 2015 NAMM Show. During his NAMM U session, he pointed out that there...
Are you thinking of updating and redesigning your store? If so, it can make a big difference to your sales. At the 2015 NAMM Show, Jen Lowe of Boom Boom Percussion interviewed music retai...
Sooner or later, bad weather affects business. It might be a blizzard or hurricane. Maybe you’ll have to close for the day because of a blackout or hail storm. But the unexpected will hap...
This article is based off a NAMM U session at the 2015 NAMM Show. We've included a video of the session here.
Want to create high visibility for your company? Tell the community that ther...
At the 2015 NAMM Show, leading marketing expert Joe Pulizzi took to the show floor after his Breakfast Session. He gave audience members a kick-start on content marketing in a nitty-gritt...
At 2014 Summer NAMM, Monster Music owner Brian Reardon shared his runaway radio promotion success story. Reardon had his most successful sales month ever in March 2014 after launching a r...
At 2014 Summer NAMM, Peter Dods, owner of Easy Music Center, revealed how to market your store in a digital world—and how applying basic principles of marketing excellence will help you a...