Why do some music stores stand out and others disappear? Gayle Beacock of Beacock Music, a NAMM Top 100 Dealer for Best Merchandising, knows the answer. At the 2015 NAMM Show, Beacock sha...
“How do you think about YouTube?”
Shane Kinney, owner of Drum Center of Portsmouth, posed that simple question at the 2015 NAMM Show. During his NAMM U session, he pointed out that there...
Are you thinking of updating and redesigning your store? If so, it can make a big difference to your sales. At the 2015 NAMM Show, Jen Lowe of Boom Boom Percussion interviewed music retai...
Sooner or later, bad weather affects business. It might be a blizzard or hurricane. Maybe you’ll have to close for the day because of a blackout or hail storm. But the unexpected will hap...
This article is based off a NAMM U session at the 2015 NAMM Show. We've included a video of the session here.
Want to create high visibility for your company? Tell the community that ther...
At the 2015 NAMM Show, leading marketing expert Joe Pulizzi took to the show floor after his Breakfast Session. He gave audience members a kick-start on content marketing in a nitty-gritt...
At 2014 Summer NAMM, Monster Music owner Brian Reardon shared his runaway radio promotion success story. Reardon had his most successful sales month ever in March 2014 after launching a r...
At 2014 Summer NAMM, Peter Dods, owner of Easy Music Center, revealed how to market your store in a digital world—and how applying basic principles of marketing excellence will help you a...
With so much competition for your customers’ attention, how do you stand out from other businesses? Be epic! In this dynamic Breakfast Session, Joe Pulizzi, founder of the Content Marketi...
If you do a Google search for ‘sweetwater,’ Sweetwater.com comes up first out of 25 million results. It’s just one example of what a powerful website can do for your business. And as a re...
It finally happened. My store received a one-star review on Yelp. One—stinkin’—star! I played back the incident that sparked this terrible review over and over in my mind.
We’d let a cust...
What would you say if I told you that you could bring in more customers for as little as $250? If this sounds like a good investment, you should consider hosting a themed recital.
In the ...