As the COVID-19 situation evolves, there’s still demand for musical instruments as people turn to music for entertainment, personal development and stress relief. In this online session, Sebastian Fabal, Reverb’s senior director of operations and outreach, shares the biggest trends happening with internet retail during this unprecedented time, along with best practices for retailers selling online.
NAMM welcomed global business expert Marcus Sheridan for a special online education series on sales and marketing in the time of COVID-19. The first part, “The Virtual Business,” was held April 10 and looked at how to use video and technology right now to not only continue doing business but to also find new opportunities. Sheridan is an internationally acclaimed business expert and named 1 of 20 “Speakers You Don’t Want to Miss” by Forbes magazine.
Looking to bolster your online presence and increase your sales? In this high-energy session, Madison Revell, lead designer for marketing firm Inbound AV, reveals five simple website design hacks to help you create a better online user experience, improve your e-commerce success and solidify your brand. This session is designed for anyone and everyone involved in retail websites and marketing, from novices to seasoned online pros.
Are you spending money on marketing but not seeing the ROI? Do you see jumps in your website traffic but no leads or sales to show for it? Then check out this session from Frank Cowell, digital marketing veteran and Digitopia CEO. He shares a digital growth formula that he’s developed during a 20-year sales and marketing career to show how to drive significant growth and more qualified leads for your music business.
Do you want your Instagram posts to have a greater impact? Are you baffled by some of the platform’s new features? Do you wonder how on earth you can boost your follower count? Here, Mallory Nees, social media manager for music gear marketplace Reverb, shares new Instagram power tips—proven, expert tactics for increasing your influence and engagement on the platform.
How can you use Instagram to increase sales, get new customers and connect with fans? In this session, leading Instagram blogger Jenn Herman reveals new ideas to make the most of your Instagram profile and action buttons to create immediate conversions. She also looks at how to generate traffic and leads regularly to your website. And, of course, you’ll find out how to maximize various features, including Instagram Stories and IGTV, to reach more people.
Is your online marketing getting lackluster results? Or, do you simply want to take your marketing to the next level and convert more potential buyers into customers and fans of your business? In this session, Frank Cowell, digital marketing veteran and CEO of Digitopia, shares the simple one-page online content marketing strategy that he’s developed over the course of a 20-year career.
In the United States alone, an estimated 48 million people listen to podcasts every week. In this session, Chris Bates and Tyler Marolf of TeacherZone and Los Rios Rock School will walk you through how to get started hosting a podcast for your own business. As the hosts of "The Teacher Zone" podcast, they share best practices on everything from required gear to ideas for successful content to distribution.
Have you invested time and resources into your website and online presence, only to see lackluster results? Your solution could be hiding in plain sight. Madison Revell, lead designer for marketing firm Inbound AV, shows how incorporating simple web design fundamentals can help your website generate more traffic and engage prospective customers, all while increasing your brand’s overall online success.
Leading social media consultant Jenn Herman hosted a session on current Facebook success strategies at The 2019 NAMM Show. The presentation offered practical tips to help you make the most effective use of your time and business presence on the social media platform. Discover how to catapult your Facebook presence ahead of the crowd.

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