NAMM U - Marketing

Ask a customer what brought them in for a piece of gear, and chances are that among the reasons they give will be, “My favorite artist uses it,” or “I saw it on YouTube.” There’s no doubt that the right artist or video can trigger a sale—just look at how many major manufacturers invest resources into artist relations and product reviews. Still, driving new business through talent and product reviews doesn’t have to be limited to large companies. There are opportunities for independent music retailers, too. Join artist-relations and marketing expert Dennis Stafford of Organiksol Ma

Everyone seems to be getting an angle on the NFT phenomenon, figuring out how it fits into their creative output. Beyond the creative and marketing issues, what are the legal issues that come to bear when the intellectual property resides in another dimension? In this TEC Tracks session at The 2022 NAMM Show, music industry thought leaders Daniel Lifschitz and Mike Gormley discussed how this new technology can help artists and businesses find new ways to monetize their creativity. The session was moderated by Susan Short of Family Beautiful magazine and presented by Dan Warren of

Instagram expert Jenn Herman did a deep dive into the five strategies that matter most for Instagram marketing at The 2022 NAMM Show. She reviewed how to utilize common tactics like Reels and hashtags, as well as other methods to grow your music brand on Instagram and drive more website traffic. With the constant updates happening on Instagram, this session will ensure you maximize your Instagram strategy this year. 

Video has become a critical success factor in marketing. In this session from The 2022 NAMM Show, Tracy Hoeft of Amplify 11 reveals what’s working in video marketing right now. Get a specific framework for making thumb-stopping videos, including tips and tricks specific to TikTok, YouTube and Instagram. Great videos can propel your social media and general marketing efforts. Watch this powerful double session to level up your video game.

Looking for the latest strategies to drum up sales with Facebook and Instagram ads? In this session from The 2022 NAMM Show, Ayana Webb, owner of The Musical Webb, discussed the most effective campaigns that help businesses tap into the highest-quality audiences, such as catalog, conversion, lead generation and store traffic campaigns. She also covered how to use tools like targeting audiences and retargeting ads to help boost sales from new and current customers. Finally, she revealed how to set up dynamic ads to direct traffic to products displayed in your store within the Faceb

In this NAMM U Online video session, author and columnist Bob Popyk explores how to turn online piano shoppers into buyers. He’s joined by website specialist Tom Folenta and Tim Paul of Piano Trends Music & Band. Together, they look at new online marketing strategies, tactics and tips for piano retailers.

How are artificial intelligence and artificial creativity impacting artists, musicians and content creators? Find out in this fascinating, future-forward discussion hosted by A3E (Advanced Audio + Applications Exchange), as an expert panel explores how these technologies are influencing their craft. They’ll look at how content creators are using AI in the creative process, when problem-solving and to assist with production.

Ask a customer what brought them in for a piece of gear, and chances are that among the reasons they give will be, “My favorite artist uses it,” or “I saw it on YouTube.” There’s no doubt that the right artist or video can trigger a sale—just look at how many major manufacturers invest resources into artist relations and product reviews. Still, driving new business through talent and product reviews doesn’t have to be limited to large companies. There are opportunities for music retailers, too. In this session from 2022 Believe in Music, artist-relations and marketing expert Denni

Everybody texts friends and family, but what about your customers? If you’re not harnessing text-message marketing, you’re missing out on powerful opportunities to get in front of the people you most want to reach. In this session from 2022 Believe in Music, Sean Lewis of Tier Level Digital Marketing looked at how text-messaging strategies and campaigns can be extremely effective for driving revenue and business growth. By providing education, incentives and special announcements, texting campaigns are a lightning-fast way to get instant visibility and attention. Lewis shared prov

In this NAMM U Online video session, author and columnist Bob Popyk looks at selling pianos online, exploring everything from bringing keyboard buyers into your store through social media to marketing pianos through your website. He's joined by website specialist Tom Folenta and Tim Paul of Piano Trends Music & Band.

Are you looking for a fun, creative way to connect with your current customers and reach new ones? Look no further than TikTok, the video social networking platform with more than 1 billion global users. In this session from 2022 Believe in Music, Melissa Loggins, owner of Music Authority, and her team will show you how to use TikTok to spotlight products, show off teachers in your music lesson program and innovatively connect to your customers.

Are you looking to increase your music lesson sign-ups, both locally and globally? Look no further than Facebook ads. Ayana Webb of The Musical Webb has grown her online piano program to more than 9,000 total online students by leveraging Facebook ads. During this session from 2022 Believe in Music, she covered best practices for setting up your ad, choosing the best audiences and crafting the right messaging for those audiences. Webb also looked at how to set up a successful request form and properly follow up with those leads in a way that optimizes results.