Are you spending money on marketing but not seeing the ROI? Do you see jumps in your website traffic but no leads or sales to show for it? Then check out this session from Frank Cowell, digital marketing veteran and Digitopia CEO. He shares a digital growth formula that he’s developed during a 20-year sales and marketing career to show how to drive significant growth and more qualified leads for your music business.
Do you want your Instagram posts to have a greater impact? Are you baffled by some of the platform’s new features? Do you wonder how on earth you can boost your follower count? Here, Mallory Nees, social media manager for music gear marketplace Reverb, shares new Instagram power tips—proven, expert tactics for increasing your influence and engagement on the platform.
How can you use Instagram to increase sales, get new customers and connect with fans? In this session, leading Instagram blogger Jenn Herman reveals new ideas to make the most of your Instagram profile and action buttons to create immediate conversions. She also looks at how to generate traffic and leads regularly to your website. And, of course, you’ll find out how to maximize various features, including Instagram Stories and IGTV, to reach more people.
Is your online marketing getting lackluster results? Or, do you simply want to take your marketing to the next level and convert more potential buyers into customers and fans of your business? In this session, Frank Cowell, digital marketing veteran and CEO of Digitopia, shares the simple one-page online content marketing strategy that he’s developed over the course of a 20-year career.
In the United States alone, an estimated 48 million people listen to podcasts every week. In this session, Chris Bates and Tyler Marolf of TeacherZone and Los Rios Rock School will walk you through how to get started hosting a podcast for your own business. As the hosts of "The Teacher Zone" podcast, they share best practices on everything from required gear to ideas for successful content to distribution.
Have you invested time and resources into your website and online presence, only to see lackluster results? Your solution could be hiding in plain sight. Madison Revell, lead designer for marketing firm Inbound AV, shows how incorporating simple web design fundamentals can help your website generate more traffic and engage prospective customers, all while increasing your brand’s overall online success.
Leading social media consultant Jenn Herman hosted a session on current Facebook success strategies at The 2019 NAMM Show. The presentation offered practical tips to help you make the most effective use of your time and business presence on the social media platform. Discover how to catapult your Facebook presence ahead of the crowd.
New changes to Facebook are and have been impacting your audience reach and engagement, yet there’s no instruction manual to help you navigate these waters. In this special session for music retailers, brands and musicians, Dan Shinder, founder and CEO of Drum Talk TV, shows how to make the most of your Facebook presence. He also explores changes to Instagram and how to get better results on the platform.
Is your music business simply “doing social media,” or are you using social media to achieve your objectives and increase your business? In this session, online and social marketing authority Ben Blakesley walks you through the four steps required of any social media marketing program. Don't waste time and opportunity on ineffective tactics. Discover how to provide real value for your business.
Video is critical to marketing your business, but every social media platform calls for a different strategy. You’ll want to know about the ins and outs, do’s and don’ts, and latest updates on video for each platform. In this NAMM U session, Tim Spicer of Spicer’s Music moderates a panel of rock-star marketers who reveal their video success secrets for YouTube, Instagram and Facebook.