Presented By Mike Ross
At 2016 Summer NAMM, Mike Ross of Sweetwater gave an all-out master class on core marketing fundamentals for music retailers. Ross, vice president of marketing for Sweetwater, is an 11-year veteran of the musical instrument and pro audio retailer. Here's the complete session.
Presented By Walter and Christie Carter and Zach Broyles
In just three years, Carter Vintage Guitars has grown into a $6 million indie retail powerhouse. Find out how YouTube and video marketing played a role in their growth. In this NAMM U session, owners Christie and Walter Carter, along with Zach Broyles, website manager, share their best practices and strategies with video.
Presented By CJ Averwater
At 2016 Summer NAMM, CJ Averwater, vice president of Amro Music, laid out strategies for music retailers who want to get found and rank high on Google. According to Averwater, Google holds about 65 percent of the market share for online searches—more than 3.5 billion queries a day. Discover his best practices.
Presented By Chrissy Hansen
Music retailers can win high search results on Google with quality content and a basic knowledge of SEO. Discover how search engine optimization works and how you can make it work for you with Reverb.com Director of Marketing Chrissy Hansen. Find out how to make the Google bots fall in love with your website, what tools are best for measuring success and why creating outstanding content that you are proud to share is always the best strategy.
Presented By James Harding
Recitals, student showcases, clinics, reading sessions—they’re not just educational events, they’re also profit opportunities. Industry veteran James Harding, president of Gist Piano Center, will show you how to turn your in-store education programs into powerful and profitable marketing events with a few easy-to-implement tips.
Presented By Cris Behrens
At the 2016 NAMM Show, Cris Behrens of Summerhays Music proved that you don’t need a big marketing budget to make a big impact. He updated his popular NAMM Idea Center session “Guerilla Marketing on a Chimp’s Budget 2.0” with new, out-of-the-box ideas to help you draw more customers to your business without spending much money.
Presented By Will Mason
Mason Music’s website has been the centerpiece of its marketing strategy. The site has generated numerous leads for the business, helping grow its lesson program to 650 students per week. At 2016 Summer NAMM, owner Will Mason encouraged retailers to do four things to ensure an effective website that engages customers and generates sales. Here are his best practices.
Presented By Noel Wentworth
Creating newsworthy stories about your music retail business can result in increased publicity, marketing and free advertising. Here, Noel Wentworth of Wenworth Music reveals how his company does this by staying active in the community and hosting special events. Check out his example, and discover what it could mean for your store.
Presented By Ben Ash
Music retailers don’t have to be left behind in the connected world of Facebook, Twitter and Instagram. Social media lets you reach potential customers at a lower cost and in unique ways. At the 2016 NAMM Show, Ben Ash, director of social media at Sam Ash Music, showed how to get social with your retail business and savvy with managing your social media presence.
Presented By Grant Billings and Brian Artka
At the 2016 NAMM Show, Grant Billings of Steinway Piano Gallery of Naples and Brian Artka of Size43 provided music retailers with a different perspective on video promotion: the art of video storytelling. Get pointers on how to create effective videos that you can use to build your brand online, whether you’re new to the medium or a seasoned video marketer.

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