Don’t miss out on your next big seller! Join Frank Alkyer, publisher of Music Inc. and UpBeat Daily magazines, and a panel of music retail gear experts for this fast-moving Breakfast Session. They’ve scoured the far corners of the exhibit floor, and in 60 minutes, they’ll reveal their top picks from the 2016 NAMM Show.

Most companies have tons of creative buzz and big ideas. So why do some get game-changing results while others miss the mark? The answer: Successful companies have a process for turning creativity into action. In this NAMM U session, four-time tech entrepreneur, New York Times best-selling author and jazz guitarist Josh Linkner discusses innovation in a way you’ve never heard before. Unleash your innovation now!

Come celebrate the 100th birthday of the legend himself. In the history of recorded and amplified sound, no one can touch Les Paul for the technology he developed or his influence on live sound and studio recording. Friends and fans will kick off TEC Tracks with a toast and some shared memories of the “Wizard of Waukesha.”

This keynote, hosted by Microsoft, looks at how Windows 10 brings new opportunities to musicians and music app developers. Find out about the engineering going into Windows 10 and beyond to better support musicians. Dream about the very real possibilities of virtual performance and augmented reality through devices like HoloLens.

Maintenance agreements have become a huge source of revenue for retailers ranging from car dealerships to music stores. During this session, Robert Christie of A & G Central Music will reveal why offering maintenance agreements could be the best decision you make this year.

Is your store’s website working for you? Want practical tips to take your online presence to the next level? Then join Mike Ross, Sweetwater’s senior vice president of marketing, for seven simple ideas you can use to improve your website right away. Sweetwater has one of the most successful and forward-thinking websites in retail.

Chicago Music Exchange has one of the most popular YouTube channels in music retail, boasting more than 100,000 subscribers and the hugely popular “100 Riffs” video. But aside from embarking on a quest to create the elusive viral video, how else can you build a strong brand and loyal audience on YouTube?

Online marketing is a jungle that can ravage budgets in the blink of an eye. It’s never been more critical for music businesses to know what connects with customers—and what doesn’t. Join Larry Bailin, who Yahoo’s marketing team called “one of the top minds in the business,” for this forward-thinking Breakfast Session.

Multiple Grammy- and ACM-award-winning producer/engineer Chuck Ainlay of METAlliance has worked with legendary artists, including Miranda Lambert, Mark Knopfler, George Strait, Taylor Swift, Lee Ann Womack, Steve Earle, Lyle Lovett, Emmylou Harris and The Dixie Chicks. Hear Ainlay discuss the importance of High-Resolution Audio and ways to improve the art of music recording.

Join the Recording Academy Producers & Engineers Wing as it explores the hot topics related to today’s rapidly evolving recording landscape. Moderated by esteemed industry journalist Dan Daley, the panel will feature top Nashville producers and engineers Jeff Balding (Don Henley, Taylor Swift), Gary Paczosa (Dierks Bentley, Alison Krauss) and Shannon Sanders (India.Arie, Jonny Lang).