Oral History -

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 Sammy Ash was named after his grandfather, the founder of the Sam Ash Music Company in New York City.  Like his grandfather, Sammy has a deep passion and understanding of the music business and although both men faced different challenges in different eras, they both felt customer service was the highest priority.  Sammy has played a vital role in the company’s expansion.  He

Ben Ash began working for his family’s store before he can remember.  He is the fourth generation of Ash family members to work in the company that was formed by his great-grandfather, Sam Ash.  In addition, Ben is the third generation Ash to be interviewed for the NAMM Oral History program, a collection that enjoys the support of his father Sammy and his grandparents, Jerry an

David Ash recalls the story where his grandmother hocked her wedding ring to help fund the family's store, Sam Ash Music. David's parents and brothers have followed in growing the business and expanding the one location into dozens more.

Adam Ash likes to joke that he never attended sleep away camp during the summers from school as his summer months were spent in the store, and he wouldn't have had it any other way! Adam's great-grandfather formed Sam Ash Music, with the help of his wife, Adam’s great grandmother. Since then, the company has expanded beyond the one store in Brooklyn to over 40 across the United States.

This is the full length NAMM Oral History interview with Paul Ash, which was captured on June 6, 2007. For his biography and web-clip, please follow this link: https://www.namm.org/library/oral-history/paul-ash

Bernice Ash began working at the Sam Ash Music Store in New York City in 1947, one year before marrying the founder’s eldest son, Jerry. Bernice and Jerry continued the tradition of keeping the retail store in the Ash family. Bernice is widely recognized as one of the pioneers of the development of the sheet music department, which included purchasing and inventory.

Derek Ash recalls that every family gathering always included talk of the music store. After all, Derek's great-grandfather was the founder of the family's business, Sam Ash Music. Thanksgiving was only complete with turkey, pumpkin pie, and talk of the upcoming holiday sales! Derek's first NAMM Oral History interview took place in 2017 when he was heavily involved with the pro

Billy Ashbaugh remembers with a smile his first drum kit as a kid and the desire to play professionally almost from the very beginning. He learned the ropes as a sub drummer and studio player before landing the gig as drummer for the boy super-group N’Sync.

Gary Asher was working at Nuncie’s Music in Birmingham, Alabama when he provided a tour and interview for the NAMM Oral History program, just three years after the program began.

Peter Asher teamed with his school friend, Gordon Waller, to form the group Peter and Gordon.  The two hit the pop charts during the golden era of the British Invasion in the mid-1960s.  They topped the charts both in America and England with several popular tunes, some of which were written by Peter's friend, Paul McCartney.

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