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Adam Ash likes to joke that he never attended sleep away camp during the summers from school as his summer months were spent in the store, and he wouldn't have had it any other way! Adam's great-grandfather formed Sam Ash Music, with the help of his wife, Adam’s great grandmother. Since then, the company has expanded beyond the one store in Brooklyn to over 40 across the United States.

Ben Ash began working for his family’s store before he can remember.  He is the fourth generation of Ash family members to work in the company that was formed by his great-grandfather, Sam Ash.  In addition, Ben is the third generation Ash to be interviewed for the NAMM Oral History program, a collection that enjoys the support of his father Sammy and his grandparents, Jerry an

Bernice Ash began working at the Sam Ash Music Store in New York City in 1947, one year before marrying the founder’s eldest son, Jerry. Bernice and Jerry continued the tradition of keeping the retail store in the Ash family. Bernice is widely recognized as one of the pioneers of the development of the sheet music department, which included purchasing and inventory.

Paul Ash had great memories of his father, Sam Ash, the founder of Sam Ash Music in New York. Paul enjoyed the years he worked with his father and credited him for his knowledge of the music products business. Paul also learned his philosophy of customer care from his father, which he developed during his long career in the store.

 Sammy Ash was named after his grandfather, the founder of the Sam Ash Music Company in New York City.  Like his grandfather, Sammy has a deep passion and understanding of the music business and although both men faced different challenges in different eras, they both felt customer service was the highest priority.  Sammy has played a vital role in the company’s expansion.  He

Jerry Ash recalls his father, Sam Ash, giving him a pocket full of change and sending him off on the subway to New York City to pick up the sheet music orders from the publishers. With nickels for the subway rides and some string for wrapping the bundles, Jerry set off.

Billy Ashbaugh remembers with a smile his first drum kit as a kid and the desire to play professionally almost from the very beginning. He learned the ropes as a sub drummer and studio player before landing the gig as drummer for the boy super-group N’Sync.

Gary Asher was working at Nuncie’s Music in Birmingham, Alabama when he provided a tour and interview for the NAMM Oral History program, just three years after the program began.

Peter Asher teamed with his school friend, Gordon Waller, to form the group Peter and Gordon.  The two hit the pop charts during the golden era of the British Invasion in the mid-1960s.  They topped the charts both in America and England with several popular tunes, some of which were written by Peter's friend, Paul McCartney.

Jack Ashford played percussion as a member of the famed Funk Brothers, the house band for Motown Records beginning in the 1960s.  Jack’s unique approach to the tambourine soon resulted in his growing reputation for adding special layers to the music.  As a member of the Funk Brothers, he recorded several hundred hit records, which he continued to do even outside of Motown as he