Oral History -
Brooks Arthur began singing as an early age, and in fact began taking lessons to sing in his temple before he was a teenager. While working in the mail room of a record company, Brooks heard his first live recording and fell in love! He soon was hired to engineer some products, which lead to a storied career recording several of the girl singing groups popular during the 1960
Mike Arthurhultz has focused much of his career on the Vincent Bach line of products. He worked for Selmer in Elkhart before it merged with CG Conn; however, Mike remained dedicated to the quality and innovative factors that provide the renowned sound of a Bach instrument.
Vivian Artley’s brother formed the Artley Flute Company in Elkhart, IN, during the 1930s. With an innovation that allowed the instrument to be made cheaper, Artley became a successful product for school band programs as well as a well-established and noted professional line of products. Vivian’s brother, Hube, and their cousin Don went into business together developing a bran
Derek Ash recalls that every family gathering always included talk of the music store. After all, Derek's great-grandfather was the founder of the family's business, Sam Ash Music. Thanksgiving was only complete with turkey, pumpkin pie, and talk of the upcoming holiday sales! Derek's first NAMM Oral History interview took place in 2017 when he was heavily involved with the pro
David Ash recalls the story where his grandmother hocked her wedding ring to help fund the family's store, Sam Ash Music. David's parents and brothers have followed in growing the business and expanding the one location into dozens more.
Adam Ash likes to joke that he never attended sleep away camp during the summers from school as his summer months were spent in the store, and he wouldn't have had it any other way! Adam's great-grandfather formed Sam Ash Music, with the help of his wife, Adam’s great grandmother. Since then, the company has expanded beyond the one store in Brooklyn to over 40 across the United States.
Ben Ash began working for his family’s store before he can remember. He is the fourth generation of Ash family members to work in the company that was formed by his great-grandfather, Sam Ash. In addition, Ben is the third generation Ash to be interviewed for the NAMM Oral History program, a collection that enjoys the support of his father Sammy and his grandparents, Jerry an
Bernice Ash began working at the Sam Ash Music Store in New York City in 1947, one year before marrying the founder’s eldest son, Jerry. Bernice and Jerry continued the tradition of keeping the retail store in the Ash family. Bernice is widely recognized as one of the pioneers of the development of the sheet music department, which included purchasing and inventory.
Paul Ash had great memories of his father, Sam Ash, the founder of Sam Ash Music in New York. Paul enjoyed the years he worked with his father and credited him for his knowledge of the music products business. Paul also learned his philosophy of customer care from his father, which he developed during his long career in the store.
Sammy Ash was named after his grandfather, the founder of the Sam Ash Music Company in New York City. Like his grandfather, Sammy has a deep passion and understanding of the music business and although both men faced different challenges in different eras, they both felt customer service was the highest priority. Sammy has played a vital role in the company’s expansion. He