Sally Schiff and her husband Mel moved from New York to Florida where they decided to open their own music retail business. All County Music in Tamarac, Florida first opened in 1976 with...
Mathew Schirado can tell you the first music store he ever entered. As a kid he went into Eckroth Music in Bismarck, North Dakota, with his parents when he first joined the school band. W...
Stanley Schireson’s father opened up a small music store in 1902 that would eventually branch out into manufacturing and distribution of musical instruments. The company began making ukul...
Rudy Schlacher has become of the great businessmen of the music products industry, which is incredible considering his humble beginnings. With an idea of detail, customer service and the ...
Brian Schmidt opened up a small piano and organ retail store in Calgary, Canada, in 1973 with a strong focus on the Baldwin Products. He was just 21 years old at the time and benefited g...
Leonard Schmitt opened a small guitar shop to provide lessons in the St. Louis area back in 1932. At the time we wrote a method for teaching music called the Schmitt Music Training Approa...
Tom Schmitt is the CEO and Chairman of Schmitt Music Company, which was founded by his great-grandfather in 1896. The company, which now has several locations throughout the Midwest, has...
Eric Schoenberg opened his own guitar shop in Tiburon, California after working music retail on the east coast for decades. Over the years he watched the vintage guitar market grow and de...
Barb Schotanus learned the clarinet while in the Catholic Band Program as a young girl. She enjoyed the program so much that she earned her music education degree at DePaul University and...
Jay Schreiber is the General Manager for the Band & Orchestral Division of Yamaha Corporation of America. It is a fitting position as the horn player worked for some 12 years as a tra...
Carter Schuld's father purchased an accordion for him when he was just four years old. Thanks to church, Carter took a liking to the organ, which his father noticed and purchased a home ...
Eric Schwartz is the Chairman of Sherman Clay, the historic chain of piano stores. The stores are located in the northern half of California and have played a big role in the growth of th...
DeWitt Scott knew about as much as a person can know about steel guitars! As a retailer he sold them, as a performer he played them, as a composer and author he wrote about them and as a ...
Lynn Scull is the daughter-in-law of Bert and Isabell Scull, who formed the now historic Scull Groups to serve music retailers throughout the United States. Lynn married the Scull’s son R...
Russell Scull is the proud son of Bert and Isabell Scull, two widely influential members of the music industry’s family. The Sculls provided accounting services to music stores beginning ...
Ed Seelig opened a small guitar shop when he was a teenager, having already made connections within the concert circuit selling used gear to traveling musicians. The store, Silver String...
Jim Semeizer started playing saxophone when he was a kid and went on the road with the Les Brown Orchestra in 1962 for two and a half years. He learned repairs from his father, who was a ...
Denny Senseney is a passionate music retailer who began his career as a band director. When he formed Senseney Music in 1984, he sought to provide the service to band directors that he fe...
Cheryl Seppala has given the gift of music to countless students in her organ store over her career. She has never lost that spark in her eye that has encouraged her students to stay with...
Wayne Seppala was playing organ for shoppers at the Montgomery Wards in San Diego before he was a teenager. When the store stopped selling organs, he landed a job at Ozzie’s Music where h...
Maryann Sfarzo has always loved singing! She is fondly remembered in the Baldwin NAMM booth alongside Lowell Simpson as Mr. & Mrs. Baldwin. The two entertained attendees with songs as...
Ron Sfarzo may be the only interviewee within the NAMM Oral History collection who served as a police officer in California! Ron has been involved with music his entire life, with both h...
Jack Shallat was a professional violin player who landed several gigs with traveling bands in the 1930s and 40s. During that time he met Buddy Rogers and both men opened separate music s...
Shawna Shaner is the store manager and controller for Robert M. Sides Music stores in Pennsylvania and New York. With a fascinating background in medicine and law, Shawna grew up in a thi...
Billy Shaw and his wife Donna opened Desert Piano in Palm Springs after working in a series of piano sales jobs, including one at Colton Piano where the couple met. Billy is well known in...
Billy Shaw and his wife Donna opened Desert Piano in Palm Springs after working in a series of piano sales jobs, including one at Colton Piano where the couple met. Billy is well known ...
Andy Shearer along with this dear wife Rowena, opened Shearers Music store in Hamilton, New Zealand in 1963. The couple began with a modest inventory but grew to include top brands of mu...
David Shearer is the youngest son of Andy and Rowena, the founders of the family business, Shearers Music. The first store opened in 1963 in downtown Hamilton, New Zealand. Since that ti...
Lynn Sheeley Jr.'s father opened a small piano store in east Tennessee in 1908. After serving in D-Day during World War II, Lynn returned home to work in the store, which he later took ov...
Mototsugu Shimamura grew a small Japanese music retail store into the country’s largest music retail chain. Shimamura Music has played a vital role in music education and the expansion of...
Tim Shirk likes to say he is a Tim at Tim’s Music and not the Tim. While not the founder, Tim is the general manager of the Sacramento area store, which focuses on band and orchestra sale...
Jeff Shrieve was playing drums in a rock band during the 1960s when he was offered a job at Muncie Music Center. Jeff was hired in 1968 and became one of the store's three road reps call...
