Beverly Noga learned all she knows from her mother about the music business. Helen Noga was one of the owners of the Blackhawk Club and the Downbeat Club in San Francisco, California, who later became the woman who discovered Johnny Mathis and brought him to the height of his career. Later, Beverly worked with them in publicity and promotion. After Helen retired, Beverly formed her own publicity office, Contemporary Public Relations in the early 1960s and worked with such artists as Cream, The Bee Gees, The Turtles, Three Dog Night and several others.