NAMM U - Marketing

You can now use artificial intelligence to anticipate your customers’ wants and needs, sometimes before they’re even aware of them. Find out how at this eye-opening session from The 2024 NAMM Show with Paul Farmer of Starfish SEO and Jack Monson of Brand Journalists and Social Geek. They show you how to craft personalized marketing plans to captivate new visitors and upsell existing ones. Plus, you’ll discover how to unlock the power of AI to encourage online reviews and boost your Google ranking. Don't miss this opportunity to revolutionize your customer experience and unleash AI

Do you want more effective marketing campaigns? It starts with a clear understanding of your target audience. By creating audience personas, you can gain vital insights into your customer demographics, psychographics and buyer habits. You can also better target where they are — and aren’t — and identify the right channels, content and marketing messages to reach them. In this insightful and entertaining session, Erin Kessler of Maple Leaf Strings walks you through how to use audience personas to improve your marketing strategy. 

Do you wonder what Threads is and whether your brand needs to be on there? Then this is the session for you! Lynn Maurer of Digital Marketing Group dives into the latest changes in our digital world and how they may be affecting your business. Maurer looks at how people use their devices and what they spend their time doing, which has changed dramatically over the last few years. She also discusses changes in social media, streaming services, data collection and device usage across different age groups. She uncovers what’s new and how your brand can reach people, providing you a b

How do you get more views and reach on your videos? In this exciting NAMM Idea Center double session, Tracy Hoeft of Amplify 11 outlines what’s working in video marketing on TikTok, Instagram and YouTube right now. Get specific, actionable insights that you can implement today.

Delve into the world of artificial intelligence and unravel how it offers remarkable opportunities for the music industry — from streamlining administrative tasks to enhancing audience engagement. Marketing expert Kenya Moses of ConsciousMark explores practical applications that can save you time and resources, while simultaneously pushing the boundaries of what’s possible, charting the course for a more efficient and innovative music business landscape. Moses reveals how AI can automate repetitive and routine tasks to free up your time for strategic planning and creative endeavor

Join author and columnist Bob Popyk for this exclusive NAMM U Online session. He's joined by fellow piano industry experts: Art Olson of Artistic Pianos, Bob Carbone of Piano & Organ Center and website authority Tom Folenta. Together, they discuss how how to find older adult and senior piano customers to grow your business.

Social media followings mean nothing if prospects aren’t following through on your desired action (i.e., making a purchase). In this session from The 2023 NAMM Show, marketing strategist Kenya Moses shared a simple process to not only raise awareness of your music business but also engage and entice people to buy. She explored how to revamp your social media to drive more engagement, create an integrative (social media, website and email) process to encourage sales, and maintain and nurture your relationship with your audience beyond the sale. Moses, who’s also a professional voca

Author and columnist Bob Popyk reveals strategies for a competitive piano retail website in this exclusive NAMM U Online session. He's joined by experts Robert Estrin of Living Pianos and website expert Tom Folenta, who reveal best practices for making your online business attractive to customers. Discover their new ideas and more in this must-watch session for piano retailers.

You have great products and services that you’re eager to share with customers. But your messages will get lost in a sea of noise if you don’t have a proven communications strategy. And in this fast-moving, interactive session, you’ll find out how to use sales and marketing storytelling to make your messages land right the first time — and stick!

How can you capture the imagination of a child, the attention of a teenager or the desire of a retiree — and make them customers for life? It all happens in a moment. Not just any moment, but moments designed to create connection and awaken dreams and desires. In this special session, Phil Mershon, a veteran event experience designer, will show you how to create these magical moments in your own music business.

Whether you’re a music retailer, brand or artist, you’ll want to know how to use branding professionally for success. This applies to both companies and personal brands. I’ve been branding professionals and companies in multiple industries, including music, for more than 15 years and can tell you with certainty that the key to successful branding is to have a proper strategy. Here, I’ll share three essential first steps you’ll want to take to improve your business results using branding. Let’s rock! Tip 1: Define Specific Branding for Business Goals A personal brand, when develope

In this NAMM U Online session, author and columnist Bob Popyk shares new ways to create online piano sales through your website — and also generate in-store customers. He's joined by piano industry experts Robert Estrin of Living Pianos and website expert Tom Folenta. They discuss the latest marketing tips, tools and techniques.