Presented By Grant Billings, Greg Billings
Facebook is a great way to market your business online—if you do it the right way!  Watch as father-and-son team Greg and Grant Billings discuss the many ways  they use Facebook to market their business. Create a Facebook page for your business. Make your postings interesting, relevant and engaging. Update your postings regularly.
Presented By Jennifer Tabor
Jen Tabor of Souldier Guitar Straps, USA, presents ways to give your retail store a facelift and turn your employees into assets. Unlock the hidden potential in your store with simple ideas and easy tips at little to no expense, including:  creating specialists (i.e., young people who are being underutilized in the store and who need to have a further specialty); encouraging your staff - you do
Presented By Scott Robertson, APR
It can be a great feeling when people sing your praises in their social media posts.  But what happens when you read negative feedback about your business? Scott Robertson discusses dealing with the good and the bad when it comes to social media.
Presented By Danny Rocks
All success is planned. But in order to plan, you must know what is required from a time commitment perspective. In this video, Danny introduces ‘smart’ goals, time-based goals, and more. What do you want to achieve? What kinds of smart goals do you want to focus on? What is your contract with yourself?
The opportunity to better understand technology can help grow your business. You can build your Web presence, step-by-step, with some tips from our industry experts, Bobby Boyles, Jen Lowe and Kurt Witt.
When looking to create a Web site, employ a strategy from start to finish—the site should reflect your brand.  If you work with a consultant or purchase your domain and set up your site using a template, make sure it represents you well. The site should first and foremost be a source of information for visitors to find out about your products and direct them to the store. 
There’s no getting around it—Internet marketing is essential to building your business. But how do you attract customers to visit your site—and revisit it? Here are some tips to get your online presence up to speed.
Presented By Danny Rocks
Build your Web presence by posting video of your store employees or customers giving product reviews about instruments purchased from your store.  
Presented By Danny Rocks
Make your store's Web site stand out from the rest. Danny Rocks shares an idea to post video of your store employees or customers playing their favorite instruments purchased from your store.

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