Summer NAMM 2013 kicked off with the NAMM Retail Summit. The session looked at ways music retailers can supercharge their fourth quarter and holiday season. In this segment, NAMM Presiden...
Summer NAMM 2013 kicked off with the NAMM Retail Summit. In this segment, NAMM President and CEO Joe Lamond interviews Whitney Brown Grisaffi of Ted Brown Music and Ryan West of West Musi...
Summer NAMM 2013 kicked off with the NAMM Retail Summit. In this segment, retail sales and promotions guru Bob Negen shares one of his all-time favorite holiday promotions, The 12 Days of...
We did a brand-new sales event last December that was awesome on all fronts. It led to us having our biggest December ever—up 15 percent compared to the previous year.
The event was calle...
We recently decided to be part of National Music Day on June 21, joining music makers in more than 500 cities and 100 countries. We needed to get the largest number of people playing musi...
Key sales and marketing strategies from "40 Tips for Music Professionals 40 and Under"—a NAMM U session presented at The NAMM Show 2013. The session was hosted by Cris Behrens (pictured),...
Two years ago, I got the bright idea that we should try to sell more guitars during the holiday season. Naturally, my staff looked at me and said, "Good luck." In 2009, we saw our acousti...
Every summer, we hit a low. It happens right after our rock camp ends and before the back-to-school season begins. We're pretty much broke, and no customers walk through the door. We need...
We first used QR codes in our business with custom band folders. We printed the band folders with codes on the front and back and distributed the folders to schools. The front code linked...
My first exposure to QR codes was three years ago at a convention in Fresno, Calif. My wife and I had a booth to promote a new side business: our own brand of instrument care kits. During...
Social media. Smartphones. Tablets. Internet access everywhere, all the time. There's a point when technology shifts from being a trend to becoming a disruption in daily business. Yet ano...