NAMM U - Marketing

At 2014 Summer NAMM, Monster Music owner Brian Reardon shared his runaway radio promotion success story. Reardon had his most successful sales month ever in March 2014 after launching a r...

At 2014 Summer NAMM, Peter Dods, owner of Easy Music Center, revealed how to market your store in a digital world—and how applying basic principles of marketing excellence will help you a...

With so much competition for your customers’ attention, how do you stand out from other businesses? Be epic! In this dynamic Breakfast Session, Joe Pulizzi, founder of the Content Marketi...

If you do a Google search for ‘sweetwater,’ Sweetwater.com comes up first out of 25 million results. It’s just one example of what a powerful website can do for your business. And as a re...

It finally happened. My store received a one-star review on Yelp. One—stinkin’—star! I played back the incident that sparked this terrible review over and over in my mind. We’d let a cust...

What would you say if I told you that you could bring in more customers for as little as $250? If this sounds like a good investment, you should consider hosting a themed recital. In the ...

With 89 billion business emails sent each day, it’s tough to guarantee that any one email gets read—even one that has great content like yours. What’s a music retailer to do? At the 2014 ...

As construction for our Lexington, Ky., store came to a close, I started thinking of ways to get the community to visit our newly expanded facility. However, most of the events we’d held ...

Today's digitally armed consumers have adopted showrooming as part of the buying process. Using brick-and-mortar stores to check out products and later purchase them online is becoming mo...

Every year, my store, Damm Music Center, hosts a holiday concert called "The Best Damm Christmas Concert." This year, it's a week before Christmas. Everyone on my staff plays an instrumen...

Every year, we hold a Rummage Sale on Black Friday weekend. We use it to clear out old inventory before year end and get people into our store. Attendance has been building since we start...

In less than one minute, Don Tegeler of Tegeler Music shares his big idea: Hold a benefit concert on Labor Day for your non-profit organization of choice. This year, Tegeler hosted a conc...