Presented By Mike and Miriam Risko
Sooner or later, bad weather affects business. And when it does, you can take the day off with the rest of the world or get creative and turn it into an opportunity to market your music lesson program. Here, Mike and Miriam Risko of Mike Risko Music share five ways they've turned snow days and blackouts into a promotional opportunity.
Presented By Tracy Leenman
Want to be the go-to music retailer in your market? The most happening place in the community? Here, Tracy Leenman of Musical Innovations reveals five low-cost, high-impact promotions and events that helped put her store on the map. Discover new ways to get customers into your store—and keep them coming back!
Presented By Joe Pulizzi
Imagine if customers not only paid attention to your marketing but also looked forward to it, and wanted more! At the 2015 NAMM Show, marketing guru Joe Pulizzi showed how to make this a reality with content marketing—relevant, valuable marketing that attracts a defined audience. He delved into how to create a content marketing strategy from scratch and leverage social media to develop an engaged, loyal audience.
Presented By Brian Reardon
Monster Music owner Brian Reardon shared his runaway promotion success story at 2014 Summer NAMM. Reardon had his most successful sales month ever in March 2014 after launching a radio campaign on a local rock station. March sales even surpassed previous record months, including December, and strong sales continued into the spring. Find out how he did it.
Presented By Peter Dods
How do you market your store in a digital world? At 2014 Summer NAMM, Peter Dods, owner of Easy Music Center, revealed tried-and-true ideas—and looked at how applying basic principles of marketing excellence will help you achieve healthy growth. His session delved into everything from email marketing to Yelp to Vines.
Presented By Joe Pulizzi
With so much competition for your customers’ attention, how do you stand out from other businesses? Be epic! In this dynamic Breakfast Session, Joe Pulizzi, founder of the Content Marketing Institute, will show you how. He’ll reveal ways that epic marketers attract and keep customers by using compelling, relevant and consistent content.
Presented By Michael Ross
At 2014 Summer NAMM, Sweetwater Vice President of Marketing Mike Ross took the mystery out of creating a powerful website. He delved into such topics as mobile responsive design, how Amazon.com and eBay play into a retailer’s website strategy, creating customer loyalty, how to optimize a site for local ISP searches, and SEO. Learn from Sweetwater's best practices.
Presented By Robin Sassi
You get an unfair, negative review on Yelp. It affects your rating and may scare away customers. Learn from Robin Sassi, president and CEO of San Diego Music Studio and attorney at law, how to handle this headache. Here, she reveals the best response to negative Yelp reviews and her long-term strategy for combating them.
Presented By James Harding
In the past few years, Gist Piano Center has hosted dozens of themed recitals. These events have flooded the store with people and rapidly boosted Gist's reputation as a local center for music. In the process, the recitals have helped build lasting customer memories and strengthened relationships with community leaders. Gist President James Harding shows how.
Presented By Barry Moltz
With 89 billion business emails sent each day, it’s tough to guarantee that any one email gets read—even one that has great content like yours. What’s a music retailer to do? At the 2014 NAMM Show, small-business guru Barry Moltz offered 10 ideas to help music stores stand out and ensure their emails get seen. Here are those 10 tips.

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