NAMM U - Marketing

Every year, we hold a Rummage Sale on Black Friday weekend. We use it to clear out old inventory before year end and get people into our store. Attendance has been building since we start...

In less than one minute, Don Tegeler of Tegeler Music shares his big idea: Hold a benefit concert on Labor Day for your non-profit organization of choice. This year, Tegeler hosted a conc...

The holiday season is a busy time. Teachers conduct a ton of recitals, the media gets flooded with ads and our clients are busy making plans with family. People pay less attention to what...

We offer a promotion in April and May that not only keeps our lesson program bustling all summer long but also brings in a huge crop of new students. Customers who purchase a package of 2...

The fourth quarter is here and, with it, Black Friday—the annual gunshot to start the race to Christmas. This time of year can be challenging for independent music stores that don't have ...

When the recession hit, large retailers began offering more layaway promotions. Customers had become more price-conscious, and layaway made large purchases more justifiable in people's mi...

2012 was our best year ever. We also had our best December and our best fourth quarter to date. We had the benefit of a new, expanded showroom, which featured a laid-back vibe with living...

Summer NAMM 2013 kicked off with the NAMM Retail Summit. The session looked at ways music retailers can supercharge their fourth quarter and holiday season. In this segment, NAMM Presiden...

Summer NAMM 2013 kicked off with the NAMM Retail Summit. The session looked at ways music retailers can supercharge their fourth quarter and holiday season. In this segment, NAMM Presiden...

Summer NAMM 2013 kicked off with the NAMM Retail Summit. In this segment, NAMM President and CEO Joe Lamond interviews Whitney Brown Grisaffi of Ted Brown Music and Ryan West of West Musi...

Summer NAMM 2013 kicked off with the NAMM Retail Summit. In this segment, retail sales and promotions guru Bob Negen shares one of his all-time favorite holiday promotions, The 12 Days of...

We did a brand-new sales event last December that was awesome on all fronts. It led to us having our biggest December ever—up 15 percent compared to the previous year. The event was calle...