Video is critical to marketing your business, but every social media platform calls for a different strategy. You’ll want to know about the ins and outs, do’s and don’ts, and latest updates on video for each platform. In this NAMM U session, Tim Spicer of Spicer’s Music moderates a panel of rock-star marketers who reveal their video success secrets for YouTube, Instagram and Facebook.
We live in an age of disruption. Every week, it seems there’s a new strategy, technology or social media that’s a “must use” or game-changer for your music retail business or brand. But trust, connection, consistency and service will always trump the next app to hit the market. And at The 2019 NAMM Show, marketing rebel and branding and customer-engagement expert Scott Stratten hosted an inspiring NAMM U Breakfast Session to help NAMM members navigate this age of disruption.
Leading social media consultant Jenn Herman hosted a session on current Facebook success strategies at The 2019 NAMM Show. The presentation offered practical tips to help you make the most effective use of your time and business presence on the social media platform. Discover how to catapult your Facebook presence ahead of the crowd.
New changes to Facebook are and have been impacting your audience reach and engagement, yet there’s no instruction manual to help you navigate these waters. In this special session for music retailers, brands and musicians, Dan Shinder, founder and CEO of Drum Talk TV, shows how to make the most of your Facebook presence. He also explores changes to Instagram and how to get better results on the platform.
At The 2019 NAMM Show, financial experts Alan Friedman, CPA, and Daniel Jobe of Friedman, Kannenberg & Co. hosted a special educational session on the new tax and labor laws. Covering internet sales tax collection, worker-classification laws and the Tax Cuts & Jobs Act, this presentation looked at how these potentially disruptive events can be prevented with a little proactive management.
The 2019 NAMM Show began with “Breakfast of Champions,” hosted by NAMM President and CEO Joe Lamond. The session featured a series of one-on-one interviews with industry thought leaders who explored the role of originality in driving the music products business forward. Lamond kicked off the session by commenting on how original thinkers don’t let external conditions effect their ability to create, invent and innovate.
In late 2018, James “JC” Curleigh took the reins as the head of Gibson after holding leadership positions with Levi Strauss & Co., Salomon and Keen. During “Breakfast of Champions” at The 2019 NAMM Show, Curleigh discussed the importance of originality in branding and thinking like a startup with NAMM President and CEO Joe Lamond.
Jun-ichi Miki has enjoyed a long and vibrant career at Roland, starting in engineering in 1977 and becoming president of the company in 2013. NAMM President and CEO Joe Lamond interviewed Miki during “Breakfast of Champions” at The 2019 NAMM Show. There, he shared his insights on creating innovative products, market development and how a love of learning has driven his career.
Smart Women in Music (SWIM) launched last year as the brainchild of three music industry leaders: Robin Walenta of West Music (and NAMM chair), Crystal Morris of Gator Cases and Dede Heid of Heid Music. During “Breakfast of Champions” at The 2019 NAMM Show, NAMM President and CEO Joe Lamond spoke with them about the organization’s mission and vision.
During his career at Yamaha, Chris Gero has overseen the growth of the company’s artist relations and founded Yamaha Entertainment Group of America. At “Breakfast of Champions,” he spoke with NAMM President and CEO Joe Lamond about the importance of artist relations and how it’s evolved. He was also joined onstage by Yamaha artist and bass legend Nathan East.

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