What makes Google happy? In this NAMM U session, Larry Bailin, online marketing expert, breaks down the barriers that keep you from gaining the top Google positions you deserve. He shows how to keep your music retail business from being de-listed by Google, what it takes to get to page 1 on Google, and pay-per-click mistakes that can cost you money and get you bounced from a top spot.
The 2017 NAMM Show began with “Breakfast of Champions,” a deep dive into the minds of five industry innovators. This NAMM U Breakfast Session, hosted by NAMM President and CEO Joe Lamond, featured up-close interviews with these leaders, who are charting the future of the music products business. To kick off the session, Lamond commented on the importance of innovation at every NAMM member business.
During “Breakfast of Champions” at The 2017 NAMM Show, Louis Hernandez, CEO and chairman of Avid Technology, revealed how his company has continued to innovate in a disruptive marketplace. He weighed in on pivotal decisions he’s made since taking the helm at Avid in an up-close interview with NAMM President and CEO Joe Lamond.
Quinn the Eskimo Vintage Horns represents a new breed of music retailer: one without a storefront and, for much of the company’s history, a website. The seller of used, vintage and new horns began as an eBay retailer and has since evolved into a multichannel online store. Company founder Matt Stoecker spoke with NAMM President and CEO Joe Lamond about online retail innovation during “Breakfast of Champions” at The 2017 NAMM Show.
Cosmo Music embodies several forms of retail innovation: the in-store customer experience, retail events and e-commerce. Mark Hebert, the company's second-generation leader, discussed his omnichannel model with NAMM President and CEO Joe Lamond during “Breakfast of Champions” at The 2017 NAMM Show.
Larry Fishman, founder and president of Fishman, stopped by “Breakfast of Champions” at The 2017 NAMM Show. There, NAMM President and CEO Joe Lamond interviewed Fishman—the mind behind multiple groundbreaking products—to hear his insights on innovation.
Robbie Robertson, the legendary songwriter, guitarist and member of The Band, made a surprise appearance at “Breakfast of Champions” during The 2017 NAMM Show. NAMM President and CEO Joe Lamond spoke with Robertson about his career highlights, the importance of trusting your gut and the role instruments have played in inspiring him as a songwriter.
Presented By Mike and Miriam Risko
A hashtag is a way of grouping a subject or a topic together, so it can be easily found in an online search. It’s a way of being part of a conversation, letting you connect with other social media users based on a common interest. Hashtagging can also be a way to make a statement without worrying about punctuation.
Presented By Donovan Bankhead
The NAMM Show and Summer NAMM are always fun times to see new products, meet new people and catch up with old friends. But as retailers, we need to make sure we’re getting the most out of each show. With that in mind, Donovan Bankhead of Springfield Music offers his top 10 tips on getting the most out of NAMM Shows.
Presented By John Mlynczak, Sarah Jones and Tim Spicer
At 2016 Summer NAMM, Sarah Jones of Gruhn Guitars and Tim Spicer of Spicer’s Music discussed their best practices on Instagram and Facebook with John Mlynczak of Noteflight. Discover their strategies for these social media platforms, and find out what it means to your store.

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