Presented By Myrna Sislen and Ryan Sargent
Facebook ads often fail because the right people don't see them. Don’t let your Facebook ads be ignored! In this NAMM U session, Ryan Sargent, social media manager for MakeMusic, and Myrna Sislen, owner of Middle C Music, show you how to use Facebook’s built-in tools to help improve your next ad campaign.
At the 2017 NAMM Show, Cris Behrens of Summerhays Music revealed his favorite social media campaigns from fellow music retailers. He chose Instagram and Facebook promotions that highlighted different approaches, from proudct to humor to advocacy. Discover what you can take away from these examples and best practices.
How the customers of tomorrow interact, engage and buy may look very different from what you see today. At The 2017 NAMM Show, award-winning marketing executive and author Larry Bailin hosted this NAMM U Breakfast Session to help NAMM members future-proof their businesses. Prepare for the customers of tomorrow by building better connections with the customers of today.
In this NAMM U session, Robert Christie of A&G Central Music discusses changes he’s made to his repair shop that have improved the customer experience and the bottom line. Get ideas on improving purchasing, inventory management, and selling repairs and maintenance agreements that can help your repair operation right away. Take control of your bottom line now.
Generation Z kids bring a whole new set of challenges to music teachers and parents. Gen Z students learn differently because of their exposure to technology. So, how do you get a generation of kids known for their short attention spans to cope with the difficulties of mastering an instrument? Mike and Miriam Risko of Mike Risko Music School share their best tips.
In just four years, Spicer’s Music has gone from startup to go-to store. Its secret? Hosting powerful events that engage the community and lead to a surge in sales, traffic and customer loyalty. Here, co-owner Tim Spicer walks you through these events, along with how he’s used them to compete with larger online retailers, get free advertising and become the local music retail hub.
Video marketing can be the most engaging way to reach an audience, but how do you get your videos noticed in the fast-paced world of YouTube and Facebook? During this NAMM U session, a team of music retail video experts weigh in. Get ideas from Mitch Gallagher of Sweetwater, Shane Kinney of Drum Center of Portsmouth and moderator John Mlynczak of Noteflight.
Imagine running a music lesson program that not only turns a profit but also increases your retail sales. In this NAMM U session, Paul Myatt, director of Forte School of Music in Australia, discusses the proven, low-cost guerilla marketing tactics that he’s used to build Forte into a program with more than 4,000 students across 12 locations.
Online marketing and social media can be a moving target. Just look at the explosion of Snapchat, Instagram Stories and Facebook Live during the past year. In this NAMM U session, Ben Ash, director of social media at Sam Ash Music, walks through the latest developments in social media, discusses what they mean for your business and shows how he uses them at his company.
At The 2017 NAMM Show, Tim Spicer of Spicer’s Music led NAMM Top 100 retailers in a session chock-full of innovative store-design ideas. These music retailers operate in vastly different locations­ and markets, and each one shared his unique vision to inspire fellow music retailers to get creative with store design.

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