Up your virtual lesson game! In this session, you’ll discover how to become a more visually and sonically engaging remote lesson facilitator with a few quick technology and prep tips. Get a blueprint to build your new video production solution from items you already have in your home. This session is presented by Fernando Jones, the founder of Blues Kids of America and Blues Camp, the Blues Ensemble director at Columbia College Chicago and an international recording artist. (The presentation originally aired during NAMM Believe in Music Week in January 2021.)
You have students enrolled in virtual lessons. But if they don’t have performance opportunities, you’ll probably start losing them. If you want to keep them for the long haul, remote lesson ensemble programs could be your answer. In this session, music lessons expert Pete Gamber offers critical advice for running virtual ensembles in a post-pandemic world. (This session originally aired during NAMM Believe in Music Week in January 2021.)
Is your business getting found on Google? Are you getting the top search results you want? In this session, SEO guru Bill Sebald reveals changes that affect your online visibility and new challenges businesses face in today’s SEO climate. You’ll walk away with a better understanding of how Google’s organic search algorithms work. (This session originally aired during NAMM Believe in Music Week in January 2021.)
How are the industry’s savviest young business leaders navigating the pandemic? Join NAMM Young Professionals (YP) for this session, and find out as they share their hard-won strategies, tips and advice. They cover critical ways their businesses have had to shift, the importance of networking (and having a network) and what they’ll do differently in the next crisis. (This session originally aired during NAMM Believe in Music Week in January 2021.)
Want to boost your online sales? Introduce more customers to your products and services? Then don’t miss this exciting session from Glenn Haworth of Haworth Guitars. He shares proven keys to a website that converts prospects into customers. He covers website messaging, engaging content, call-to-action prompts, navigation, payment options, building trust and more. (This session originally aired during NAMM Believe in Music Week in January 2021.)
In this session, Mark Anzelc, Reverb’s seller engagement senior manager, shares the secrets he’s uncovered from working with Reverb’s top sellers. Hear findings, advice and ideas for driving online sales straight from the experts. You’ll walk away feeling like you’ve cracked the e-commerce code! (This session originally aired during NAMM Believe in Music Week in January 2021.)
Major online retailers spend millions on building cutting-edge tools to increase visibility and decrease shopping cart abandonment. Here, marketing strategist and musician Peter Malick of Inbound AV shows you how these same technologies are available to help you grow your online sales. What’s more, they’re affordable and, in some cases, free. (This session originally aired during NAMM Believe in Music Week in January 2021.)  
Ohio’s Royalton Music Center recently redesigned its showroom and lesson studios, and in this walk-through, owner Lauren Haas Amanfoh discusses how she created the store’s forward-thinking but family-friendly vibe. She offers top design and merchandising tips and also reveals how she made the showroom inviting, attractive and, not least of all, safe during the pandemic. (This session originally aired during NAMM Believe in Music Week in January 2021.)
In this special interview for NAMM Believe in Music, Betty Heywood, NAMM’s director of international affairs, sits down (virtually) with powerhouse indie retailer and NAMM’s 2018 Dealer of the Year Lee Anderton of Andertons Music. He shares key insights on owning the customer relationship, looking at why it’s critical going forward and his tips, strategy and mindset for doing so. (This session originally aired during NAMM Believe in Music Week in January 2021.)
In this session, Tom Webster, Edison Research senior vice president, walks you through the current state of podcasting and how musicians and the businesses that serve them can profit from this growing consumer trend. Webster focuses on the music industry’s opportunities in podcasting and looks at the latest developments from Spotify, Pandora and other streaming platforms as the line between “show” and “podcast” continues to blur. (This session originally aired during NAMM Believe in Music Week in January 2021.)

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