2021 Summer NAMM began with the "State of the Industry Address," hosted by NAMM President and CEO Joe Lamond. This special opening session looked forward by looking back at a year we’ll never forget. In a series of one-on-one interviews, Lamond and a group of industry thought leaders explored the state of business, the future and lessons learned from a once-in-a-lifetime pandemic.
During 2021 Summer NAMM's "State of the Industry Address," NAMM President and CEO Joe Lamond sat down with Sammy Ash, chief operating officer of Sam Ash Music. In an exciting conversation, they discussed the state of the music products and sound market, vital industry trends and how Sam Ash Music navigated the pandemic as a large chain retailer.
Laura Penrose took the helm of Nick Rail Music just months before the start of the pandemic. At 2021 Summer NAMM's "State of the Industry Address," she sat down with NAMM President and CEO Joe Lamond to tell the story. They discussed how she adapted the school music retail business to the pandemic, lessons learned and the incredible value of a peer network.
Jamie Deering took the helm of Deering Banjo in late 2019. And as she put it, she went through "pretty much everything a CEO would possibly experience in their entire career in 12 months." At 2021 Summer NAMM's "State of the Industry Address," she shared this journey with NAMM President and CEO Joe Lamond. They looked at everything from how Deering handled the initial shutdown to the importance of mentorship.
During the 2021 Summer NAMM "State of the Industry Address," NAMM President and CEO Joe Lamond sat down with two leaders of the guitar market: Martin Guitars Chairman and CEO Chris Martin and Taylor Guitars Chief Financial Officer Barbara Wight. They shared their insights on the state of the music products business and also succession, namely Taylor Guitars' employee stock ownership plan.
Running a successful remote lesson program isn’t about making things work until we go back to normal; it’s about making the best out of remote music lessons—and finding ways to engage students in the new “next.” Here, Mike and Miriam Risko of Mike Risko Music School show you tricks and tips to get your remote lesson program up and running smoothly. (The presentation originally aired during NAMM Believe in Music Week in January 2021.)
The more human and trustworthy your brand feels, the more your audience will buy into everything you say and do, literally. In this session, brand consultant Giles Orford takes a focused look at the value of developing a brand personality for your business. He also explores the pitfalls, shortcuts, do’s and don’ts, and reasons why (and why not) to develop your brand personality. (This session originally aired during NAMM Believe in Music Week in January 2021.)
The second day of 2021 Summer NAMM kicked off with "Best in Show," a roundup of the biggest products, services and technologies on the exhibit floor. Frank Alkyer, publisher of Music Inc. and UpBeat Daily magazines, moderated a panel of top music retail judges as they revealed their winning picks. They also weighed in on why they chose particular products, sharing sales tips and potential customers for this gear.
Up your virtual lesson game! Discover how to become a more visually and sonically engaging remote lesson facilitator with a few quick technology and prep tips. Get a blueprint to build your new video production solution from items you already have in your home. This session is presented by Fernando Jones, the founder of Blues Kids of America and Blues Camp. (The presentation originally aired during NAMM Believe in Music Week in January 2021.)
You have students enrolled in virtual lessons. But if they don’t have performance opportunities, you’ll probably start losing them. If you want to keep them for the long haul, remote lesson ensemble programs could be your answer. In this session, music lessons expert Pete Gamber offers critical advice for running virtual ensembles in a post-pandemic world. (This session originally aired during NAMM Believe in Music Week in January 2021.)

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