Adult students can be an untapped customer base for your music lesson program, but they require a much different approach than other students. Here, Jonathan Shue, education director of Dusty Strings Music Store & School, shares expert tips, best practices and ideas for helping potential adult students warm up to the idea of taking music lessons.
Wentworth Music has expanded its lesson program from 90 to nearly 1,000 students—and in a mid-size city of less than 200,000 people. Here, NAMM Top 100 finalist Noel Wentworth from Wentworth Music shares the eight strategies that made this possible. He dives into proven ideas for student retention, team development, teacher interviews, lesson do’s and don’ts, and more.
Is your music business simply “doing social media,” or are you using social media to achieve your objectives and increase your business? In this session, online and social marketing authority Ben Blakesley walks you through the four steps required of any social media marketing program. Don't waste time and opportunity on ineffective tactics. Discover how to provide real value for your business.
Keeping good teachers in your music lesson program can be as important as keeping your students and customers. When Melissa Loggins of Music Authority lost a handful of instructors recently, she had to adjust how she worked with her teachers. Find out how she improved her teacher retention in just 5 minutes a day, and how you can, too.
In many cases, classifying music teachers, repair techs and other employees as independent contractors can literally bankrupt your company. In this eye-opening NAMM U session, music industry accountants Alan Friedman, CPA, and Daniel Jobe of Friedman, Kannenberg & Co. illustrate the potential cost of a labor audit gone wrong and steps you can take to prevent it.
We all have slow weeks (and months) from time to time, but sitting back and hoping things get better is not a viable plan. Here, industry veterans Bob Popyk, Music Trades Magazine columnist, and Alan Friedman, a partner at Friedman, Kannenberg & Co., offer creative and inventive ways to keep your costs down and profits up during the slow periods. Find out how to drive store traffic and sales when times get tough.
What’s the X-factor in successful music lesson programs? How do the savviest lesson studio operators handle the most common issues—makeup lessons, retaining students and new signups? Go behind the scenes and find out at this fast-moving NAMM U panel with three music-lesson rock stars, all NAMM Top 100 Dealers: moderators Cindy and Rand Cook of The Candyman Strings & Things, Mike and Miriam Risko of Mike Risko Music, and Robin Sassi and Kimberly Deverell of San Diego Music Studio.
Online rentals can bolster your customer service, streamline operations and, not least of all, give business a lift. Robert M. Sides Family Music now does a third of its rentals online, and in this session, Peter Sides, company president, shares his best practices and lessons learned.
In the past decade, Melissa Loggins of Music Authority has seen signups and retention skyrocket in her music lesson program. Here, she shares the five strategies that made this happen. Discover how to grow your own lesson program by implementing these simple but critical concepts. She covers everything from hosting effective student performance opportunities to creating stronger bonds with parents to the importance of the front desk.
In this NAMM U session, Dan Abel, director of marketing for Reverb.com, looks at how to get the most from your YouTube marketing. He highlights five creators who’ve mastered the art of YouTube and what they can show you about growing your own audience. Discover best practices, strategies and secrets of the most effective video marketers.

Pages