Generation Z kids bring a whole new set of challenges to music teachers and parents. Gen Z students learn differently because of their exposure to technology. So, how do you get a generation of kids known for their short attention spans to cope with the difficulties of mastering an instrument? Mike and Miriam Risko of Mike Risko Music School share their best tips.
While some independent retailers have given up on Black Friday, Plum Grove Music has turned the Thanksgiving weekend into a record-setting sales event. Here, Rick Thacker, company owner, walks you through how he did it. Find out how one independent retailer made Black Friday a big deal for his business.
Sometimes, making just one big mistake can stall a lesson program. Here, lessons guru Pete Gamber lays out the biggest mistakes that impede a program’s success. He also shows how fixing any one of these “big mistakes” can transform a weak lesson program into a growing program that differentiates your business from the competition.
Don’t let your store look like yesterday! At this NAMM U session, Tim Pratt of Dietze Music shared effective and proven store design ideas you can do on a dime. Find out what he discovered while opening, designing and redesigning his stores, including how to remerchandise to get more sales from existing departments.
At the 2017 NAMM Show, Cris Behrens of Summerhays Music revealed his favorite social media campaigns from fellow music retailers. He chose Instagram and Facebook promotions that highlighted different approaches, from product to humor to advocacy. Discover what you can take away from these examples and best practices.
How the customers of tomorrow interact, engage and buy may look very different from what you see today. At The 2017 NAMM Show, award-winning marketing executive and author Larry Bailin hosted this NAMM U Breakfast Session to help NAMM members future-proof their businesses. Prepare for the customers of tomorrow by building better connections with the customers of today.
In this NAMM U session, Robert Christie of A&G Central Music discusses changes he’s made to his repair shop that have improved the customer experience and the bottom line. Get ideas on improving purchasing, inventory management, and selling repairs and maintenance agreements that can help your repair operation right away. Take control of your bottom line now.
In just four years, Spicer’s Music has gone from startup to go-to store. Its secret? Hosting powerful events that engage the community and lead to a surge in sales, traffic and customer loyalty. Here, co-owner Tim Spicer walks you through these events, along with how he’s used them to compete with larger online retailers, get free advertising and become the local music retail hub.
Video marketing can be the most engaging way to reach an audience, but how do you get your videos noticed in the fast-paced world of YouTube and Facebook? During this NAMM U session, a team of music retail video experts weigh in. Get ideas from Mitch Gallagher of Sweetwater, Shane Kinney of Drum Center of Portsmouth and moderator John Mlynczak of Noteflight.
2017 Summer NAMM closed out with "Best in Show," a roundup of the biggest products, technologies and services at the show. Hosted by Frank Alkyer, publisher of Music Inc. and UpBeat Daily magazines, this fast-moving NAMM U Breakfast Session featured a panel of music retail experts. They shopped the far corners of the show floor to share the biggest products, technologies and services at Summer NAMM. This is the gear that’s sure to make a big impact in the fourth quarter—and the new year.

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