At 2019 Summer NAMM, the opening NAMM U Breakfast Session explored what might be the biggest issue in music retail: disruption. NAMM President and CEO Joe Lamond, the session host, opened the morning by inviting everyone to think of disruption not as good or bad but as an opportunity to adapt and continue to lead the industry into the future. Afterwards, he spoke with a team of thought leaders to explore this concept.
As an online marketing authority, Larry Bailin has had a front-row seat in watching disruption transform industries, including retail. During “Retail Disruptors” at 2019 Summer NAMM, he sat down with NAMM President and CEO Joe Lamond to discuss this trend and also share wisdom for winning customers in this hyper-changing climate.
Michael Cathrea opened Resonate Music School & Studio in 2012 and has since grown the music lesson program to 1,200 students. His strategy was to embrace changing consumer habits and adapt music lessons to this new reality. During “Retail Disruptors” at 2019 Summer NAMM, he shared his business model with NAMM President and CEO Joe Lamond.
In the past year, new online sales tax laws have become a big disruptor for retail—and not just for web-based sellers. During “Retail Disruptors” at 2019 Summer NAMM, music retail financial expert Alan Friedman of Friedman, Kannenberg & Co. sat down with NAMM President and CEO Joe Lamond to discuss the impact of the Wayfair decision. Watch the video of the full interview to find out what it means to your business.
On the heels of a popular Breakfast Session at January’s NAMM Show, Scott Stratten made a surprise appearance at 2019 Summer NAMM, during “Retail Disruptors.” The customer-experience and branding expert explained how turning to our own employees can oftentimes be the answer to combatting disruption.
At 2019 Summer NAMM, customer service expert Shep Hyken hosted a popular NAMM U Breakfast Session, “The Customer Experience Revolution.” After the session, he received several common questions from attendees. He created this exclusive video for you, the NAMM member, so you could hear his responses.
How can you use Instagram to increase sales, get new customers and connect with fans? In this session, leading Instagram blogger Jenn Herman reveals new ideas to make the most of your Instagram profile and action buttons to create immediate conversions. She also looks at how to generate traffic and leads regularly to your website. And, of course, you’ll find out how to maximize various features, including Instagram Stories and IGTV, to reach more people.
Big Music recently boosted student sign-ups in its lesson program by 15 percent, from 700 to more than 800 students—and did so without breaking the bank. In this session, Richard Berkman of Big Music reveals the cost-effective strategies behind his lesson program’s growth, and what they mean to your own lesson operation.
For brick-and-mortar retailers, foot traffic is everything. But buying habits have changed, and the same reasons people used to come in your store could now be working against you. What’s obvious to your customers may not be as clear to you and your staff. Find out how to see the forest through the trees in this eye-opening session with industry veteran Tim Pratt of Dietze Music. He looks at ways to reset your team’s mindset for this new era of retail.
Resonate Music School & Studio is one of the fastest-growing lesson operations in North America, hosting 1,000 music lessons per week and operating a 24-hour-a-day recording studio. Here, Michael Cathrea, co-founder and president of Resonate, offers unique insight into how he and his team built the business to that size in just six years. Whether you have an established program or are just getting started, he’ll get you thinking differently about how to improve your lesson business.

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