Do you want your Instagram posts to have a greater impact? Are you baffled by some of the platform’s new features? Do you wonder how on earth you can boost your follower count? Here, Mallory Nees, social media manager for music gear marketplace Reverb, shares new Instagram power tips—proven, expert tactics for increasing your influence and engagement on the platform.
How do you create and retain great employees? How do you keep them consistently performing at their very best? It starts with your company culture, and more than ever before, it’s critical to the success of your business. In this session, Jimmy Edwards of Marshall Music offers five proven strategies that he’s used to maximize morale, job performance and retention at his seven-store retail chain.
We’ve all heard that people are your greatest resource, and when it comes to building a successful lesson program, that goes double. The teachers you hire greatly affect sales and your business’ reputation. So, what makes a great music teacher? What should you look for when hiring or recruiting new teachers? Where and how do you find them? Jonathan Shue of Dusty Strings Music Store & School weighs in.
At 2019 Summer NAMM, the opening NAMM U Breakfast Session explored what might be the biggest issue in music retail: disruption. NAMM President and CEO Joe Lamond, the session host, opened the morning by inviting everyone to think of disruption not as good or bad but as an opportunity to adapt and continue to lead the industry into the future. Afterwards, he spoke with a team of thought leaders to explore this concept.
As an online marketing authority, Larry Bailin has had a front-row seat in watching disruption transform industries, including retail. During “Retail Disruptors” at 2019 Summer NAMM, he sat down with NAMM President and CEO Joe Lamond to discuss this trend and also share wisdom for winning customers in this hyper-changing climate.
Michael Cathrea opened Resonate Music School & Studio in 2012 and has since grown the music lesson program to 1,200 students. His strategy was to embrace changing consumer habits and adapt music lessons to this new reality. During “Retail Disruptors” at 2019 Summer NAMM, he shared his business model with NAMM President and CEO Joe Lamond.
In the past year, new online sales tax laws have become a big disruptor for retail—and not just for web-based sellers. During “Retail Disruptors” at 2019 Summer NAMM, music retail financial expert Alan Friedman of Friedman, Kannenberg & Co. sat down with NAMM President and CEO Joe Lamond to discuss the impact of the Wayfair decision. Watch the video of the full interview to find out what it means to your business.
On the heels of a popular Breakfast Session at January’s NAMM Show, Scott Stratten made a surprise appearance at 2019 Summer NAMM, during “Retail Disruptors.” The customer-experience and branding expert explained how turning to our own employees can oftentimes be the answer to combatting disruption.
At 2019 Summer NAMM, customer service expert Shep Hyken hosted a popular NAMM U Breakfast Session, “The Customer Experience Revolution.” After the session, he received several common questions from attendees. He created this exclusive video for you, the NAMM member, so you could hear his responses.
How can you use Instagram to increase sales, get new customers and connect with fans? In this session, leading Instagram blogger Jenn Herman reveals new ideas to make the most of your Instagram profile and action buttons to create immediate conversions. She also looks at how to generate traffic and leads regularly to your website. And, of course, you’ll find out how to maximize various features, including Instagram Stories and IGTV, to reach more people.