The 2020 NAMM Show kicked off with “Breakfast of Champions,” hosted by NAMM President and CEO Joe Lamond. During this educational session, Lamond interviewed several industry experts on a concept called “crossroads.” He began the session by discussing the state of the industry and looking at how the industry has come to a “crossroads of opportunity.”
During “Breakfast of Champions” at The 2020 NAMM Show, NAMM President and CEO Joe Lamond sat down with Bryan Bradley, president of Group One, to discuss the growth of live sound, entertainment technology and live performances in general. Bradley mentioned that even schools and houses of worship have higher expectations than ever before for their live performances—and, as a result, there’s opportunity for retailers and music businesses.
In the last six years, Whitney Brown Grisaffi, president of Ted Brown Music, saw growth in the service side of her six-store retail chain. At “Breakfast of Champions” during The 2020 NAMM Show, she shared that growth story with NAMM President and CEO Joe Lamond. In particular, she focused on the expansion of the installed AV business and how it ties into other aspects of Ted Brown Music’s business, particularly school music.
During “Breakfast of Champions” at The 2020 NAMM Show, Noel Lee, the founder and CEO of Monster, shared his decision-making process when facing a business crossroads. In an interview with NAMM President and CEO Joe Lamond, Lee also reflected on the early days of Monster, the future of connectivity and how he built a company with the goal of helping “retailers become more successful.”
In the last decade, education programs at The NAMM Show have expanded to serve all the professional communities in musical instruments, pro audio and entertainment technology. At “Breakfast of Champions” during The 2020 NAMM Show, NAMM President and CEO Joe Lamond spoke with David Schwartz, the founder of Mix magazine, co-founder of the TEC Awards and mastermind behind TEC Tracks—a pro audio education program at NAMM.
To kick off The 2020 NAMM Show, NAMM President and CEO Joe Lamond presented singer-songwriter Jason Mraz with the Music for Life Award, honoring his commitment to music and arts education. Mraz then sat down with Lamond during the show’s opening educational session, “Breakfast of Champions,” to discuss the importance of music and arts education in driving his career, along with his work as a music-education advocate via the Jason Mraz Foundation.
Don’t let common crises in your music lesson program hurt your student retention. In this session, Melissa Loggins of Music Authority offers practical tips to help you address the five biggest customer-service crises in a lesson business without losing your cool. She covers everything from handling late fees to parents who are unhappy with a cancellation policy.
In this NAMM U session, Will Mason of Mason Music covers four simple but incredibly effective techniques that will help you better train and empower your team to run the business for you. Mason leads a team of 60 people at four different locations, and he attributes his company’s growth to developing this team to lead. Discover how to step out of the daily grind and focus on the big picture, creating opportunity for long-term planning, goal setting and business growth.
At the 2019 NAMM Show, Eileen Tan of 7 Notes Music School shared her tips on how to hire the best teachers for your lesson program and business—and avoid bad hiring decisions. Tan guaranteed that you’ll save yourself time and mistakes by following these tips.
Robert Christie, president of A & G Central Music, took home NAMM’s Dealer of the Year Award in 2017, in large part because of how he’s built the retailer into an indie school music powerhouse. Here, he shares 20-plus years of lessons learned to help you grow your own school music business. Christie looks at how to keep a rental program new and relevant and make it a service your customers can’t live without.

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