Keeping good teachers in your music lesson program can be as important as keeping your students and customers. When Melissa Loggins of Music Authority lost a handful of instructors recently, she had to adjust how she worked with her teachers. Find out how she improved her teacher retention in just 5 minutes a day, and how you can, too.
In many cases, classifying music teachers, repair techs and other employees as independent contractors can literally bankrupt your company. In this eye-opening NAMM U session, music industry accountants Alan Friedman, CPA, and Daniel Jobe of Friedman, Kannenberg & Co. illustrate the potential cost of a labor audit gone wrong and steps you can take to prevent it.
We all have slow weeks (and months) from time to time, but sitting back and hoping things get better is not a viable plan. Here, industry veterans Bob Popyk, Music Trades Magazine columnist, and Alan Friedman, a partner at Friedman, Kannenberg & Co., offer creative and inventive ways to keep your costs down and profits up during the slow periods. Find out how to drive store traffic and sales when times get tough.
What’s the X-factor in successful music lesson programs? How do the savviest lesson studio operators handle the most common issues—makeup lessons, retaining students and new signups? Go behind the scenes and find out at this fast-moving NAMM U panel with three music-lesson rock stars, all NAMM Top 100 Dealers: moderators Cindy and Rand Cook of The Candyman Strings & Things, Mike and Miriam Risko of Mike Risko Music, and Robin Sassi and Kimberly Deverell of San Diego Music Studio.
Online rentals can bolster your customer service, streamline operations and, not least of all, give business a lift. Robert M. Sides Family Music now does a third of its rentals online, and in this session, Peter Sides, company president, shares his best practices and lessons learned.
In the past decade, Melissa Loggins of Music Authority has seen signups and retention skyrocket in her music lesson program. Here, she shares the five strategies that made this happen. Discover how to grow your own lesson program by implementing these simple but critical concepts. She covers everything from hosting effective student performance opportunities to creating stronger bonds with parents to the importance of the front desk.
In this NAMM U session, Dan Abel, director of marketing for Reverb.com, looks at how to get the most from your YouTube marketing. He highlights five creators who’ve mastered the art of YouTube and what they can show you about growing your own audience. Discover best practices, strategies and secrets of the most effective video marketers.
Your music lesson operation can significantly increase your retail business, and vice versa, but it requires a conscious effort. Here, music lessons authority Pete Gamber offers proven, real-world ideas to grow your retail business with music lessons. Don’t miss this opportunity to take your lesson program and your sales to new heights!
Instrumental Music Center has won several awards for its customer service and sales staff, and in this session, you’ll find out why—and what you can take away from the store’s best practices. Company co-owner Leslie Faltin shares how her staff consistently delivers an outstanding “tailored” experience to every customer, every time. Walk away with ideas you can apply right away to improve the customer experience at your own business.
In this NAMM U sesison, Tim Spicer of Spicer’s Music shares his best tips for hosting events that help drive business. As a NAMM Top 100 retailer and winner of Best Marketing and Promotions in 2017, Spicer offers best practices, his formula for success and valuable lessons learned along the way. 

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