The 2018 NAMM Show kicked off with “Breakfast of Champions,” featuring a series of up-close interviews with industry thought leaders. This NAMM U Breakfast Session covered the importance of taking risks and began with its host, NAMM President and CEO Joe Lamond, discussing the critical role of risk-taking in advancing the music products industry.
Lee Anderton’s retail business, Andertons Music, skyrocketed after he began an aggressive video marketing strategy in 2010, driven by YouTube. Anderton shared his growth story and discussed the importance of branding with NAMM President and CEO Joe Lamond during “Breakfast of Champions” at The 2018 NAMM Show.
QSC’s growth story includes a series of calculated risks at critical inflection points for the company—the transition from guitar amps to power amps and moving into build-to-order manufacturing. During “Breakfast of Champions” at The 2018 NAMM Show, company co-founders Pat Quilter and John Andrews discussed this and more with NAMM President and CEO Joe Lamond.
Jam Industries has grown tremendously during the past decade, acquiring and forming partnerships with such major distributors as KMC Music, Davitt & Hanser, U.S. Music Corp. and American Music & Sound. During “Breakfast of Champions” at The 2018 NAMM Show, Jam President and CEO Marty Szpiro discussed lessons learned during this growth period with NAMM President and CEO Joe Lamond.
2018 marks the 20th anniversary of the Alliance of Independent Music Merchants (AIMM). At “Breakfast of Champions” during The 2018 NAMM Show, NAMM President and CEO Joe Lamond sat down with AIMM founders Skip Maggiora, George Hines and Bob Bankston to discuss this landmark anniversary for the industry marketing and sharing group—and to find out its secret to longevity.
The Entertainment Services and Technology Association (ESTA) curated an education program at The 2018 NAMM Show focused on training for event technology professionals. During “Breakfast of Champions,” the opening NAMM U Breakfast Session, ESTA Executive Director Lori Rubinstein weighed in on this program and more with NAMM President and CEO Joe Lamond.
Bob Weir, singer, songwriter, guitarist and co-founder of the Grateful Dead, stopped by “Breakfast of Champions” at The 2018 NAMM Show. There, NAMM President and CEO Joe Lamond spoke with him about the role of risk-taking in the Grateful Dead, early viral marketing and his creative process.
Presented By Mike and Miriam Risko
Working with other local businesses can be a great way to build community and even generate new sales. Cross-promoting with local partnerships can help increase your customer base and bring awareness to your brand. Mike and Miriam Risko of Mike Risko Music share their tips for working with other businesses to create a win-win for both.  
Port Mac Guitars has built a Facebook following with nearly 30,000 likes and heavy customer engagement, resulting in increased sales directly from the social platform. In this NAMM U session, Rob Mestric, company CEO and founder, reveals how to improve the look and success rate of your Facebook posts. He shows simple but often-overlooked Facebook strategies and discusses how to use its powerful set of marketing tools.
Are others using your ideas and affecting your profits? Are you looking for ways to maximize the value of your business? Whether you’re an artist, designer, manufacturer or person involved in building or managing a brand of products or services in the music industry, intellectual property rights are important. Knowing the basic principles of how IP rights are created and how they can be used can assist your growth and success.

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