Big Music recently boosted student sign-ups in its lesson program by 15 percent, from 700 to more than 800 students—and did so without breaking the bank. In this session, Richard Berkman of Big Music reveals the cost-effective strategies behind his lesson program’s growth, and what they mean to your own lesson operation.
For brick-and-mortar retailers, foot traffic is everything. But buying habits have changed, and the same reasons people used to come in your store could now be working against you. What’s obvious to your customers may not be as clear to you and your staff. Find out how to see the forest through the trees in this eye-opening session with industry veteran Tim Pratt of Dietze Music. He looks at ways to reset your team’s mindset for this new era of retail.
Resonate Music School & Studio is one of the fastest-growing lesson operations in North America, hosting 1,000 music lessons per week and operating a 24-hour-a-day recording studio. Here, Michael Cathrea, co-founder and president of Resonate, offers unique insight into how he and his team built the business to that size in just six years. Whether you have an established program or are just getting started, he’ll get you thinking differently about how to improve your lesson business.
Is your online marketing getting lackluster results? Or, do you simply want to take your marketing to the next level and convert more potential buyers into customers and fans of your business? In this session, Frank Cowell, digital marketing veteran and CEO of Digitopia, shares the simple one-page online content marketing strategy that he’s developed over the course of a 20-year career.
In the United States alone, an estimated 48 million people listen to podcasts every week. In this session, Chris Bates and Tyler Marolf of TeacherZone and Los Rios Rock School will walk you through how to get started hosting a podcast for your own business. As the hosts of "The Teacher Zone" podcast, they share best practices on everything from required gear to ideas for successful content to distribution.
Mike & Miriam Risko
Presented By Mike and Miriam Risko
Mike Risko Music now uses mindfulness concepts in its music lesson program. This has helped students and their parents get the most out of lessons and has also helped with retention. Here, company co-founders Mike and Miriam Risko share how they've incorporated mindfulness concepts into lessons—and how you can, too.
Have you invested time and resources into your website and online presence, only to see lackluster results? Your solution could be hiding in plain sight. Madison Revell, lead designer for marketing firm Inbound AV, shows how incorporating simple web design fundamentals can help your website generate more traffic and engage prospective customers, all while increasing your brand’s overall online success.
Leading social media consultant Jenn Herman hosted a session on current Facebook success strategies at The 2019 NAMM Show. The presentation offered practical tips to help you make the most effective use of your time and business presence on the social media platform. Discover how to catapult your Facebook presence ahead of the crowd.
New changes to Facebook are and have been impacting your audience reach and engagement, yet there’s no instruction manual to help you navigate these waters. In this special session for music retailers, brands and musicians, Dan Shinder, founder and CEO of Drum Talk TV, shows how to make the most of your Facebook presence. He also explores changes to Instagram and how to get better results on the platform.
At The 2019 NAMM Show, financial experts Alan Friedman, CPA, and Daniel Jobe of Friedman, Kannenberg & Co. hosted a special educational session on the new tax and labor laws. Covering internet sales tax collection, worker-classification laws and the Tax Cuts & Jobs Act, this presentation looked at how these potentially disruptive events can be prevented with a little proactive management.

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