The world has fundamentally changed since COVID-19. Have your social media, online marketing and content changed with it? In this high-powered panel discussion, marketing thought leaders Jenn Herman and Larry Bailin reveal strategies, tactics and advice to connect with consumers in the new “next.” Get the latest updates!
This training, presented by financial expert Alan Friedman of Friedman, Kannenberg & Co., is a comprehensive video series that covers must-knows for the successful financial operation of a music retail business. It’s designed for anyone involved in the financial operation of a music store. Each video in this training is sequential, but you can watch them on-demand at your own pace.
In this NAMM U Online session, Fernando Jones shares his best practices for transitioning from in-person to online music lessons. Jones is the founder of Blues Kids of America and Blues Camp, the Blues Ensemble director at Columbia College Chicago and an international recording artist. Here, he covers tips for getting started with virtual lessons, approaches for preparing the student (and parents), tech tools and more.
Find out how to make the most of Facebook and Instagram advertising to grow your customers and fan base. Ayana Webb has harnessed these tools successfully to build a web-based lesson business with more than 3,000 online paid students. In this session from The 2020 NAMM Show, she unpacked how to narrow down to the best targeted audiences, create ads that grab attention and build a quality fan base that has the potential to become paying customers.
At The 2020 NAMM Show, Gayle Beacock of Beacock Music led a fast-moving panel of music retail stars who weighed in on how they’ve found new business-growth opportunities in school music and rentals. They looked at everything from opening new and satellite locations to untapped revenue streams to acquiring businesses and more. Don’t miss the chance to hear from veterans who’ve found growth when it didn’t seem likely—or possible.
What does it take to have a successful career in the music industry? Find out firsthand with this session from The NAMM Show, hosted by NAMM President and CEO Joe Lamond. In a series of up-close interviews, Lamond spoke with a lineup of music industry professionals, including artist J. Dash; Randy Shayler, owner and CEO of Zeswitz Music; Mary Keenan, director, Fender PLAY and Heather Farr Edwards, PR and communications manager of Reverb.
In the new age of online teaching, and in particular online music lessons, taking care of our physical and mental health is vital. To sustain a practice, we need to be aware of the cost that online teaching can take on our health and be proactive about our own self-care. Here, Jonathan Shue of Dusty Strings Music Store & School in Seattle shares tips for staying well.
Are you looking to boost your sales on Reverb? In this special online session, Sebastian Fabal, the company’s senior director of operations and outreach, reveals power tips for bolstering your Reverb business. He offers advice for improving your listings, diversifying your inventory and audience, and creating operational efficiencies on the online buying and selling platform. Discover how to grow your Reverb business today.
Day 3 of the NAMM U Virtual Summit ended with a virtual hang featuring Dave Pensado and Herb Trawick, hosts of the hit recording web show "Pensado's Place." Check out this lively discussion with these music- and recording-industry legends on the art and craft of recording and music-making.
Whether you’re new to the industry or a seasoned veteran, NAMM Young Professionals (YP) welcomes all to its NAMM U Virtual Summit keynote event, featuring Saul Friedgood, president of Eastman Music. Friedgood looks at how his company navigated business during challenging periods and what he sees in the future. NAMM YP is a group of young music products industry professionals focused on providing opportunities to connect, learn and grow.

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