Presented By Mike and Miriam Risko
Leaning to perform is a critical part of studying music. Are you giving students enough performance opportunities in your music lesson program? Here, Mike and Miriam Risko of Mike Risko School look at five unique performance opportunities to consider for your students.
Presented By Myrna Sislen and Ryan Sargent
Facebook ads often fail because the right people don't see them. Don’t let your Facebook ads be ignored! In this NAMM U session, Ryan Sargent, social media manager for MakeMusic, and Myrna Sislen, owner of Middle C Music, show you how to use Facebook’s built-in tools to help improve your next ad campaign.
Presented By Daniel Jobe, Leslie Faltin, Jeff Bertrand and Peter Sides
Want to grow your rental business and make it more profitable? In this NAMM U session, Daniel Jobe, music retail consultant of the CPA firm Friedman, Kannenberg & Co., led a dynamic panel of school music retail experts. They presented five essential strategies to grow your rental business and bottom line, covering everything from best practices in growing your rental program to creating rental customers for life to financing your rental infrastructure.
Presented By Carol Cook
In this session from The 2017 NAMM Show, Carol Cook, owner of The Music Room, shares seven critical steps she’s used to grow her thriving lesson program. She dives into proven tips for closing the sale to prospective students, tightening up lesson-administration practices and setting students up to succeed for better retention.
Presented By Ben Blakesley
Ben Blakesley, marketing expert and social media marketing leader of Reebok, returned to The NAMM Show in 2017 after hosting a popular session on Instagram two years earlier. During his NAMM U session, he updated retailers on the latest changes to the platform, discussing new ways to connect with customers and audiences.
Presented By Noel Wentworth
Wentworth Music is a testament to the power of word-of-mouth advertising. At The 2017 NAMM Show, Noel Wentworth shared how he grew his lesson program from 90 to more than 900 students during the past 13 years. His secret? The power of storytelling. Find out how he did it.
What makes Google happy? In this NAMM U session, Larry Bailin, online marketing expert, breaks down the barriers that keep you from gaining the top Google positions you deserve. He shows how to keep your music retail business from being de-listed by Google, what it takes to get to page 1, and pay-per-click mistakes that can cost you money and get you bounced from a top spot.
The 2017 NAMM Show began with “Breakfast of Champions,” a deep dive into the minds of five industry innovators. This NAMM U Breakfast Session, hosted by NAMM President and CEO Joe Lamond, featured up-close interviews with these leaders, who are charting the future of the music products business. To kick off the session, Lamond commented on the importance of innovation at every NAMM member business.
During “Breakfast of Champions” at The 2017 NAMM Show, Louis Hernandez, CEO and chairman of Avid Technology, revealed how his company has continued to innovate in a disruptive marketplace. He weighed in on pivotal decisions he’s made since taking the helm at Avid in an up-close interview with NAMM President and CEO Joe Lamond.
Quinn the Eskimo Vintage Horns represents a new breed of music retailer: one without a storefront and, for much of the company’s history, a website. The seller of used, vintage and new horns began as an eBay retailer and has since evolved into a multichannel online store. Company founder Matt Stoecker spoke with NAMM President and CEO Joe Lamond about online retail innovation during “Breakfast of Champions” at The 2017 NAMM Show.

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