Ohio’s Royalton Music Center recently redesigned its showroom and lesson studios, and in this walk-through, owner Lauren Haas Amanfoh discusses how she created the store’s forward-thinking but family-friendly vibe. She offers top design and merchandising tips and also reveals how she made the showroom inviting, attractive and, not least of all, safe during the pandemic. (This session originally aired during NAMM Believe in Music Week in January 2021.)
Discover how can values-based marketing can elevate your music business. In this article, Dennis Stafford of Organiksol Marketing explains how it works and shares four ways to get started with a values-based marketing strategy. He also looks at how values-based marketing increased one company's revenues by ten-fold.
Presented By Bob Phibbs, The Retail Doctor
Supercharge your music retail business for the fourth quarter and the holidays! In this NAMM U webinar, held October 19, acclaimed retail expert and business strategist Bob Phibbs, The Retail Doctor, explored how to find success in the holiday season by focusing on five key retail trends in five key areas. This digital workshop will strip away your excuses, set your sights on how you can grow your business and leave you empowered to create a better holiday season.
In his recent article, James outlined the basic steps for Building Your Google My Business Profile. Though simply having a completed GMB profile will help your business rank higher in search results, it pales in comparison with what having an optimized Google My Business profile can do for your bottom line. Here are a few simple tricks that can help you maximize engagement for your Google My Business profile and propel your business to even greater success without costing you a dime.
In the last year, savvy music retailers have found creative, new ways to drive business and keep customers engaged with their brands via livestreaming, video and hybrid events. This has also given businesses an opportunity to connect with local and global audiences alike. What events worked well? Find out at this powerful panel discussion from 2021 Summer NAMM, led by DeDe Heid of Heid Music and featuring George Quinlan of Quinlan & Fabish and Jeremy Chapman of The Acoustic Shoppe. (Session is audio and slides only.)
Google My Business gives you complete control of the information Google lists about your business—and it's free. Here, James Harding, director of sales and marketing at Riverton Piano, reveals a few basic steps to setting up your Google My Business profile, so you can begin enjoying the benefits of the increasing local-listing emphasis on Google.
What's the state of the piano industry, and where's it going? In this NAMM U Online video session, author and columnist Bob Popyk weighs in with Art Olson of Artistic Pianos, industry veteran Larry Fresch and website specialist Tom Folenta. They explore trends, current opportunities and post-pandemic realities in acoustics, digitals, lessons and online marketing.
Want to optimize your business’ performance and set it up for future growth? This requires a 360-degree approach. In this short and powerful session, Todd Spencer shares a simple framework to help you assess the overall health of your music business. Spencer is a veteran of the entertainment and events industry and also the president of Ventana Capital Investments
2021 Summer NAMM began with the "State of the Industry Address," hosted by NAMM President and CEO Joe Lamond. This special opening session looked forward by looking back at a year we’ll never forget. In a series of one-on-one interviews, Lamond and a group of industry thought leaders explored the state of business, the future and lessons learned from a once-in-a-lifetime pandemic.
During 2021 Summer NAMM's "State of the Industry Address," NAMM President and CEO Joe Lamond sat down with Sammy Ash, chief operating officer of Sam Ash Music. In an exciting conversation, they discussed the state of the music products and sound market, vital industry trends and how Sam Ash Music navigated the pandemic as a large chain retailer.