Music retailers are increasingly using video as part of their online marketing toolbox. Among them, Billy Cuthrell of Progressive Music Center started shooting video music lessons and dis...
At 2017 Summer NAMM, Dan Abel, director of marketing for Reverb.com, shared five tips to help you grow your video audience—and create content that keeps people coming back for more. Abel,...
Why do some companies consistently outperform everyone else—and stay at the forefront as the competition struggles to keep up? At The 2017 NAMM Show, marketing legend Guy Kawasaki reveale...
Music retailers all share the same goal: to grow their businesses and generate revenue. At 2017 Summer NAMM, Will Mason and Nicole Patton of Mason Music honed in on how website content ca...
At 2017 Summer NAMM, Carol Cook of The Music Room shared her lesson program do’s and don’ts—picked up during her 23 years in business. During this session, she stressed that running a ret...
At 2017 Summer NAMM, Tim Spicer of Spicer’s Music hosted an all-star panel of Nashville retailers to talk about store design. They included Christie and Walter Carter of Carter Vintage Gu...
At 2017 Summer NAMM, Tim Spicer of Spicer’s Music hosted an all-star panel of Nashville retailers to talk about store design. They included Christie and Walter Carter of Carter Vintage Gu...
Why is video storytelling so important to music retailers? At The 2017 NAMM Show, Grant Billings of Steinway Piano Gallery of Naples stated that 80 percent of video viewers retain an asto...
During The 2017 NAMM Show, Kevin Cranley of Willis Music hosted a who’s who panel of music retailers at a special NAMM Idea Center session. Panelists included Sammy Ash of Sam Ash Music, ...
During The 2017 NAMM Show, Kevin Cranley of Willis Music hosted a who’s who panel of music retailers at a special NAMM Idea Center session. Panelists included Sammy Ash of Sam Ash Music, ...
In 2015, we had a traditionally minded retail manager who suggested we host a Black Friday promotion. Following the pattern of other boutique stores (a category in which most music stores...
Music lesson programs can seem like a no-brainer—get new students, keep them. But at The 2017 NAMM Show, music lessons expert Pete Gamber showed that it takes more than wishful thinking t...