The Entertainment Services and Technology Association (ESTA) curated an education program at The 2018 NAMM Show focused on training for event technology professionals. During “Breakfast o...
Bob Weir, singer, songwriter, guitarist and co-founder of the Grateful Dead, stopped by “Breakfast of Champions” at The 2018 NAMM Show. There, NAMM President and CEO Joe Lamond spoke with...
Working with other local businesses can be a great way to build community and even generate new sales. As a music retailer, you know how to establish win-win relationships that benefit yo...
At 2017 Summer NAMM, Rob Mestric of Port Mac Guitars in Australia shared how Facebook has been key to his company’s business survival and growth. He described his store as a small special...
Are others using your ideas and affecting your profits? Are you looking for ways to maximize the value of your business? Whether you’re an artist, designer, manufacturer or person involve...
If you face an ongoing struggle with your music lesson program, it can be turned around with a few key strategies. At 2017 Summer NAMM, Melissa Loggins of Music Authority looked at how to...
At 2017 Summer NAMM, Mitch Gallagher, editorial director for independent retail giant Sweetwater, shared expert tips to create effective YouTube videos that help drive business. Gallagher...
At 2017 Summer NAMM, financial expert Alan Friedman of Friedman, Kannenberg & Co. presented an interactive session to test music retailers’ financial IQ. According to Friedman, music ...
At 2017 Summer NAMM, Ryan Sargent, social media manager for MakeMusic, and Billy Cuthrell, owner of Progressive Music Center, shared ideas for using Instagram to connect with customers. A...
With more than 7,000 brands at The NAMM Show, it’s easy to miss out on your next best-seller. "Best in Show" kicked off the last morning of NAMM to highlight the can't-miss products, serv...
At 2017 Summer NAMM, Inbound Audio Video CEO and MI industry marketing expert Peter Malick presented a roadmap to email marketing. He shared that email marketing can be one of the most be...
Bringing new people in the store and creating a steady traffic flow is every retailer’s challenge. Whitney Brown Grisaffi of Ted Brown Music is a third-generation music retailer who’s kee...