Video is critical to marketing your business, but every social media platform calls for a different strategy. Whether it’s YouTube, Instagram or Facebook, you’ll want to know about the in...
We live in an age of disruption. Every week, it seems there’s a new strategy, technology or social media that’s a “must use” or game-changer for your music retail business or brand. But i...
At 2018 Summer NAMM, Peter Sides, president of Robert M. Sides Family Music, shared five key tips to build your online rental business. Sides remarked that his company jumped into the onl...
At 2018 Summer NAMM, Melissa Loggins of Music Authority shared her strategies for lesson program growth. Music Authority grew from 475 students in 2016 to 578 students in two years. Coupl...
At 2018 Summer NAMM, Dan Abel, director of marketing for Reverb.com and former marketing manager at YouTube, looked at five successful YouTube case studies that apply to the music product...
At the 2018 NAMM Show, music lessons authority Pete Gamber schooled the audience on making more sales from your music lesson program. Gamber remarked that he’s in one retail store after a...
At The 2018 NAMM Show, Instrumental Music Center (IMC) co-owner Leslie Faltin shared her best tips for creating an outstanding customer experience. Faltin commented that her store had rec...
At The 2018 NAMM Show, Instrumental Music Center (IMC) co-owner Leslie Faltin shared her best tips for creating an outstanding customer experience. Faltin commented that her store had rec...
At The 2018 NAMM Show, Tim Spicer of Spicer’s Music shared his best tips for hosting events that help drive business. As a NAMM Top 100 retailer and winner of Best Marketing and Promotion...
The future of retail is right now. So who is winning in this new reality and why? That was the focus of “Retail Innovators,” the opening NAMM U Breakfast Session at 2018 Summer NAMM. Host...
Cosmo Music’s Mark Hebert has seen tremendous growth in his company’s CosmoFest, an all-out music and gear festival, with 14,000-plus registrants this year alone. During “Retail Innovator...
Scott and Monique Robbins of G-Brat’s Guitars built a $2 million-a-year music retail business from their home—without employees—using online selling platforms, such as Reverb. During “Ret...