Chuck Levin’s Washington Music Center gave its website a complete overhaul in late 2014. Soon after, the company’s online sales more than tripled, and in-store traffic spiked. During the ...
After purchasing Milwaukee’s Cream City Music in 2013, Brian Douglas’ first order of business was revamping the company’s website. Specifically, he aimed to create a more personal online ...
For Paige’s Music, online technology has been critical to business growth.
During the “NAMM Retail Summit” at 2016 Summer NAMM, Mark Goff, president of the Indianapolis school music retai...
David Kalt, founder of the online buying and selling platform Reverb.com, stopped by the “NAMM Retail Summit” at 2016 Summer NAMM. There, he shared what he sees the most successful Reverb...
At the 2016 NAMM Show, Liz Reisman of Creative Music Center outlined five steps she took to create a retail dream team and reduce employee-management issues. During the NAMM U session, Re...
You read this title correctly. With the right planning, delaying your company’s transfer of ownership could make sense. Still, that doesn’t mean you delay your succession planning.
Consid...
So often, real-life stories emerge from memorable events, and those stories get passed on for a lifetime. At my business, Wentworth Music, we’ve created such notable stories and a local b...
Music retailers don’t have to be left behind in the connected world of Facebook, Twitter and Instagram. Social media lets you reach potential customers at a lower cost and in unique ways....
How many of you want satisfied customers? At the 2016 NAMM Show, Tracy Leenman of Musical Innovations challenged music retailers to go a step further. She shared the best practices that h...
How many of you want satisfied customers? At the 2016 NAMM Show, Tracy Leenman of Musical Innovations challenged music retailers to go a step further. She shared the best practices that h...
Have you invested in your music lesson programs and watched the money drain from your store, rather than go back in your pocket? At the 2016 NAMM Show, Joel Bertrand of Bertrand’s Music s...
What’s keeping you from getting found by the customers you want? Strap in and hold on as marketing guru Jeffrey Hayzlett delivers a bold, no-nonsense approach to driving change. Hayzlett,...