At 2015 Summer NAMM, Larry Bailin hosted the NAMM U Breakfast Session “No More Average Marketing—How to Cut Through the Noise.” During the session, Bailin, a sales and marketing expert, g...
Online marketing is a jungle that can ravage budgets in the blink of an eye. It’s never been more critical for music businesses to know what connects with customers, and what doesn’t. In ...
At the 2015 NAMM Show, Brian Douglas of Cream City Music revealed how to make your marketing more effective through having a cohesive, impactful plan—one that’s relatively inexpensive to ...
Your website is more than a parking spot for information. At Mason Music, we have invested a lot of time, energy and money into our website, and it has been worth every penny. In many way...
Your website is more than a parking spot for information. At Mason Music, we have invested a lot of time, energy and money into our website, and it has been worth every penny. In many way...
At 2015 Summer NAMM, Larry Bailin hosted the NAMM U Breakfast Session “No More Average Marketing—How to Cut Through the Noise.” Bailin, an Internet marketing pioneer, delved into what it ...
At the 2015 NAMM Show, James Harding, president of Gist Piano Center, delivered a food-centric session on how to modernize music lesson programs. He walked attendees through a sampler of ...
Why do some music stores stand out and others disappear? Gayle Beacock of Beacock Music, a NAMM Top 100 Dealer for Best Merchandising, knows the answer. At the 2015 NAMM Show, Beacock sha...
Why do some music stores stand out and others disappear? Gayle Beacock of Beacock Music, a NAMM Top 100 Dealer for Best Merchandising, knows the answer. At the 2015 NAMM Show, Beacock sha...
Can you really make money selling on Amazon.com and eBay—and is it worth your time as a music retailer? According to Leslie Faltin of Instrumental Music Center, the answer is a resounding...
“How do you think about YouTube?”
Shane Kinney, owner of Drum Center of Portsmouth, posed that simple question at the 2015 NAMM Show. During his NAMM U session, he pointed out that there...
2015 Summer NAMM began with the “NAMM Retail Summit,” a NAMM U Breakfast Session that explored the strategies of NAMM Top 100 Dealers—namely 2014’s Top 100 category winners. In a series o...