In our mobile, social, right-now world, consumers speak their minds like never before—in-store and online. This presents a huge opportunity to music businesses willing to embrace comments...
Is debt ever good for music retailers? It can be, according to financial gurus Alan Friedman and Daniel Jobe of Friedman, Kannenberg & Co. At the 2015 NAMM Show, they discussed the ap...
Don’t miss out on your next big seller! Join Frank Alkyer, publisher of Music Inc. and UpBeat Daily magazines, and a panel of music retail gear experts for this fast-moving Breakfast Sess...
Most companies have tons of creative buzz and big ideas. So why do some get game-changing results while others miss the mark? The answer: Successful companies have a process for turning c...
You know who your tough customers are—they knock you down, beat you up and leave without buying. They seek out the cheapest price online, then come to you to haggle. Here, Music Trades Ma...
Want practical ideas to improve your YouTube channel and video marketing? Jen Lowe of Boom Boom Percussion moderated this exciting panel discussion with three YouTube and video marketing ...
At 2015 Summer NAMM, Donovan Bankhead of Springfield Music hosted a motivating session on one of the best ways to drive traffic to your store: events. It featured a panel of retailers fro...
In 90 seconds, Myrna Sislen of Middle C Music shares her big idea: Generate interest in new products by creating "unboxing" promotional videos. She films these offbeat videos of new produ...
Several months ago, I’d never made a cold call in my life. I shuddered at the thought of calling someone I didn’t know and asking for money or donations. Making my first call, I began dia...
At 2015 Summer NAMM, Will Thompson of Habitual Social revealed why he believes Instagram is the music retailer’s best way to acquire new fans and customers—and at the lowest price. Thomps...
There’s nothing more important to you than family. However, your family owned business supports your family, so when it comes to protecting both of them, you need to consider your moves c...
Of all the digital marketing tools, email is the most powerful—so said marketing and sales guru Bob Negen of WhizBang! Training at 2015 Summer NAMM. During his NAMM U session, he pointed ...