At The 2019 NAMM Show, digital marketing expert and CEO of Digitopia Frank Cowell shared how to transform strangers into raving fans in the digital age. According to Cowell, you’re ultima...
Discover the hottest trends in the guitar, straight from the experts. In this dynamic conversation at 2019 Summer NAMM (presented by Guitar World magazine), journalist and marketer Laura ...
2019 Summer NAMM closed out with “Best in Show,” a NAMM U Breakfast Session that revealed the biggest products, innovations and services on the exhibit floor. Moderated by Frank Alkyer, p...
At The 2019 NAMM Show, Chris Bates and Tyler Marolf of TeacherZone and Los Rios Rock School shared why and how to start a podcast. Bates and Marolf have produced 21 podcast episodes for t...
With a focus on mindfulness these days, we're now incorporating mindfulness concepts into our music lesson program. We are finding that it's helping students and their parents get the mos...
At The 2019 NAMM Show, Madison Revell, lead designer for marketing firm Inbound AV, shared trade tips to help music businesses enhance their websites. Revell cited the five most common we...
Leading social media consultant Jenn Herman hosted a session on current Facebook success strategies at The 2019 NAMM Show. The presentation offered practical tips to help you make the mos...
New changes to Facebook are and have been impacting your audience reach and engagement, yet there’s no instruction manual to help you navigate these waters. In this session for music reta...
The 2019 NAMM Show began with “Breakfast of Champions,” hosted by NAMM President and CEO Joe Lamond. The session featured a series of one-on-one interviews with industry thought leaders w...
In late 2018, James “JC” Curleigh took the reins as the head of Gibson after holding leadership positions with Levi Strauss & Co., Salomon and Keen. During “Breakfast of Champions” at...
Jun-ichi Miki has enjoyed a long and vibrant career at Roland, starting in engineering in 1977 and becoming president of the company in 2013. NAMM President and CEO Joe Lamond interviewed...
Smart Women in Music (SWIM) launched last year as the brainchild of three music industry leaders: Robin Walenta of West Music (and NAMM chair), Crystal Morris of Gator Cases and Dede Heid...