Marketing tools and technologies are constantly emerging and changing. This session shows you where to invest, what to test and when to let-it-rest when it comes to marketing to your customers. Learn the best ways to spend your time and money—and recognize the new technologies that are less likely to pay off.
Real-Time Marketing & PR: How to Instantly Engage Your Market, Connect With Customers, & Create Products That Grow Your Business
Presented By David Meerman Scott
David Meerman Scott, Marketing Strategist and Bestselling Author of "The New Rules of Marketing and PR" and "Marketing Lessons from the Grateful Dead"
Want to attract more customers to your store? Want the customers who do visit your store to purchase more products? Want to accomplish this without spending money? Learn how to effectively merchandise your store to attract your customer’s attention, interest and desire to own the products that you offer.
Presented By John Pedersen
Join John Pedersen, aka Hornsmasher John, as he shares what he’s done to build his business through creating YouTube videos and products. John is seeing the results of his efforts with the start of each new school year. His YouTube videos have over 50,000 views, at 300–400 per day!
Guerilla Tactics Series: Guerilla Marketing on a Chimp's Budget (NAMM Show 2011 Idea Center Session)
Presented by Cris Behrens, Summerhays Music
Presented By Jennifer Tabor
Jen Tabor of Souldier Guitar Straps, USA, presents ways to give your retail store a facelift and turn your employees into assets. Unlock the hidden potential in your store with simple ideas and easy tips at little to no expense, including: creating specialists (i.e., young people who are being underutilized in the store and who need to have a further specialty); encouraging your staff - you do
The opportunity to better understand technology can help grow your business. You can build your Web presence, step-by-step, with some tips from our industry experts, Bobby Boyles, Jen Lowe and Kurt Witt.
Presented By Danny Rocks
Make your store's Web site stand out from the rest. Danny Rocks shares an idea to post video of your store employees or customers playing their favorite instruments purchased from your store.