Sure, there are marketing resources out there for businesses like yours, but you don’t know where to start and what exactly to do. Plus, people are still worrying about the economy and things haven't really gotten that much better it seems.
Marketing tools and technologies are constantly emerging and changing. This session shows you where to invest, what to test and when to let-it-rest when it comes to marketing to your customers. Learn the best ways to spend your time and money—and recognize the new technologies that are less likely to pay off.
Presented By David Meerman Scott
David Meerman Scott, Marketing Strategist and Bestselling Author of "The New Rules of Marketing and PR" and "Marketing Lessons from the Grateful Dead"
Want to attract more customers to your store? Want the customers who do visit your store to purchase more products? Want to accomplish this without spending money? Learn how to effectively merchandise your store to attract your customer’s attention, interest and desire to own the products that you offer.
Presented By John Pedersen
Join John Pedersen, aka Hornsmasher John, as he shares what he’s done to build his business through creating YouTube videos and products. John is seeing the results of his efforts with the start of each new school year. His YouTube videos have over 50,000 views, at 300–400 per day!
Presented By Grant Billings, Greg Billings
Now boasting more than 800 million members, Facebook is a culture. Are you breaking the rules of this virtual society? Join Greg and Grant Billings as they discuss the most common Facebook faux pas and how to quickly get your business's Facebook presence back on track.
Your store’s home page is the first thing online visitors see about your business—make it count!  To create the biggest impact, start by looking at your business ‘personality’ and what you want your visitors to think of when they first see your website.
Presented By Grant Billings, Greg Billings
Facebook is a great way to market your business online—if you do it the right way!  Watch as father-and-son team Greg and Grant Billings discuss the many ways  they use Facebook to market their business. Create a Facebook page for your business. Make your postings interesting, relevant and engaging. Update your postings regularly.
Presented By Jennifer Tabor
Jen Tabor of Souldier Guitar Straps, USA, presents ways to give your retail store a facelift and turn your employees into assets. Unlock the hidden potential in your store with simple ideas and easy tips at little to no expense, including:  creating specialists (i.e., young people who are being underutilized in the store and who need to have a further specialty); encouraging your staff - you do

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