Two years ago, I got the bright idea that we should try to sell more guitars during the holiday season. Naturally, my staff looked at me and said, "Good luck." In 2009, we saw our acousti...
Every summer, we hit a low. It happens right after our rock camp ends and before the back-to-school season begins. We're pretty much broke, and no customers walk through the door. We need...
We first used QR codes in our business with custom band folders. We printed the band folders with codes on the front and back and distributed the folders to schools. The front code linked...
My first exposure to QR codes was three years ago at a convention in Fresno, Calif. My wife and I had a booth to promote a new side business: our own brand of instrument care kits. During...
Social media. Smartphones. Tablets. Internet access everywhere, all the time. There's a point when technology shifts from being a trend to becoming a disruption in daily business. Yet ano...
Sure, there are marketing resources out there for businesses like yours, but you don’t know where to start and what exactly to do. Plus, people are still worrying about the economy and th...
Marketing tools and technologies are constantly emerging and changing. This session shows you where to invest, what to test and when to let-it-rest when it comes to marketing to your cust...
David Meerman Scott, Marketing Strategist and Bestselling Author of "The New Rules of Marketing and PR" and "Marketing Lessons from the Grateful Dead"
Wake up—it’s revolution time! Gone a...
Want to attract more customers to your store? Want the customers who do visit your store to purchase more products? Want to accomplish this without spending money? Learn how to effectivel...
Join John Pedersen, aka Hornsmasher John, as he shares what he’s done to build his business through creating YouTube videos and products. John is seeing the results of his efforts with th...
Presented by Cris Behrens, Summerhays Music
Want to learn how to get “gorilla-sized” sales results from a marketing budget that is too small to feed a chimpanzee? Want to learn how to qui...
