Jim Cowser is a respected manufacturers’ representative and longtime advocate for the pro audio and music products industry. As the founder of Cowser Marketing, established in 2001, Jim leads a successful independent rep firm serving the MI retail, production, integration, and broadcast markets across Texas, Oklahoma, Louisiana, and Arkansas. His team supports a wide range of partners, including AV consultants, integrators, production companies, and retail accounts, with a focus on technical expertise and customer service. Jim’s passion for music began at a young age, playing viol